U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-QSB

[X]  QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
     OF 1934

     For the quarterly period ended September 30, 2004.

[ ]  TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
     OF 1934

     For the transition period from _______ to ________

                        COMMISSION FILE NUMBER: 333-70932


                           THE JACKSON RIVERS COMPANY
                 (Name of small business issuer in its charter)

            FLORIDA                                       65-1102865
 (State or other jurisdiction               (I.R.S. Employer Identification No.)
of incorporation or organization)

                27 RADIO CIRCLE, MOUNT KISCO, NEW YORK      10549
             (Address of principal executive offices)     (Zip Code)

                                 (619) 615-4242
                           (Issuer's telephone number)

     Check  whether  the  issuer  (1)  filed all reports required to be filed by
Section  13  or 15(d) of the Exchange Act during the past 12 months (or for such
shorter  period  that the registrant was required to file such reports), and (2)
has been subject to such filing requirements for the past 90 days.
Yes [X]  No [ ]

     State  the  number of shares outstanding of each of the issuer's classes of
common equity, as of the latest practicable date:  As of September 30, 2004, the
issuer had 335,982,750 shares of its common stock issued and outstanding.

     Transitional Small Business Disclosure Format (check one): Yes [ ]  No [X]



                                TABLE OF CONTENTS


PART I - FINANCIAL INFORMATION. . . . . . . . . . . . . . . . . . . . . . . .  2
Item 1.  Financial Statements (Unaudited) . . . . . . . . . . . . . . . . . .  2
Item 2.  Management's Discussion and Analysis or Plan of Operation. . . . . .  2
     Item 3.  Controls  and  Procedures . . . . . . . . . . . . . . . . . . .  4
PART II - OTHER INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . .  5
     Item 1.  Legal  Proceedings. . . . . . . . . . . . . . . . . . . . . . .  5
     Item 2.  Changes  in  Securities . . . . . . . . . . . . . . . . . . . .  5
     Item 3.  Defaults  Upon  Senior  Securities. . . . . . . . . . . . . . .  5
     Item 4.  Submission  of  Matters  to  a  Vote  of  Security  Holders . .  5
     Item 5.  Other  Information. . . . . . . . . . . . . . . . . . . . . . .  5
     Item 6.  Exhibits  and  Reports  on  Form  8-K . . . . . . . . . . . . .  5
SIGNATURES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  6
CERTIFICATION PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 . . .  7
CERTIFICATION PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 . . .  8
CERTIFICATION PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 . . .  9
CERTIFICATION PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 . . . 10


                                        1



                                             PART I - FINANCIAL INFORMATION

ITEM 1.  FINANCIAL  STATEMENTS.

                                               THE JACKSON RIVERS COMPANY
                                         CONDENSED CONSOLIDATED BALANCE SHEETS

                                                                                 (Unaudited)
ASSETS                                                                       September 30, 2004      December 31, 2003
                                                                           -----------------------  -------------------
                                                                                              
Current assets:

  Cash and cash equivalents                                                $               70,353   $           14,820 
  Accounts receivable, net of allowance for doubtful account of $0 at
September 30, 2004 and December 30, 2003                                                   42,000                    - 
  Prepaid expenses and other                                                                6,733                3,455 
                                                                           -----------------------  -------------------
    Total current assets                                                                  119,086               18,275 

Property, plant and equipment, net of accumulated depreciation of $1,797
and $341 at Septemver 30, 2004 and December 31, 2003, respectively                          8,693                3,756 
                                                                           -----------------------  -------------------

Total Assets                                                               $              127,779   $           22,031 
                                                                           =======================  ===================

LIABILITIES AND (DEFICIENCY IN) STOCKHOLDERS' EQUITY
Current liabilities:
  Accounts payable and accrued liabilities                                 $              343,348   $           15,529 
  Advances from related parties                                                               100                  100 
                                                                           -----------------------  -------------------
    Total current liabilities                                                             343,448               15,629 

Commitments and contingencies                                                                   -                    - 

(Deficiency in) stockholders' equity (Note B):
Preferred stock, par value; $.001, authorized 200,000,000 shares; none
issued and outstanding at September 30, 2004 and December 31, 2003                              -                    - 

Common stock, par value; $.001, authorized 1,980,000,000 shares;
335,982,750 and 39,432,750 shares issued and outstanding at September 30,
2004 and December 31, 2003, respectively                                                  335,983               39,433 

Additional paid-in capital                                                              2,636,388              843,747 
Stock subscription receivable                                                             (62,400)             (59,500)
Accumulated deficit                                                                    (3,125,640)            (817,278)
                                                                           -----------------------  -------------------
Total (deficiency in) stockholders' equity                                               (215,669)               6,402 

Total liabilities and (deficiency in) stockholders' equity                 $              127,779   $           22,031 
                                                                           =======================  ===================


    See accompanying notes to the unaudited condensed consolidated financial information



                                        4



CONDENSED CONSOLIDATED STATEMENTS OF LOSSES
THE JACKSON RIVERS COMPANY

(UNAUDITED)

                                       For the three months ended September 30,        For the nine months ended September 30,
                                              2004                   2003                   2004                   2003
                                     ----------------------  ---------------------  ---------------------  ---------------------
                                                                                               
Revenues:

Sales, net                           $              67,000   $                  -   $             67,000   $                  - 

Operating expenses:
Selling, general, and
administrative                                     646,809                197,585              2,373,918                230,438 

Depreciation                                           525                    137                  1,456                    137 
                                     ----------------------  ---------------------  ---------------------  ---------------------
Total operating expenses                           647,334                197,722              2,375,374                230,575 

Loss from operations                              (580,334)              (197,722)            (2,308,374)              (230,575)

Other income:
Other income                                             -                      -                      -                 12,856 
Interest income                                          9                      1                     12                      1 
                                     ----------------------  ---------------------  ---------------------  ---------------------
Total other income                                       9                      1                     12                 12,857 

Net loss before provision for
income taxes                                      (580,325)              (197,721)            (2,308,362)              (217,718)

Provision for income taxes                               -                      -                      -                      - 
                                     ----------------------  ---------------------  ---------------------  ---------------------

Net loss                             $            (580,325)  $           (197,721)  $         (2,308,362)  $           (217,718)
                                     ======================  =====================  =====================  =====================

Earnings (losses) per share, basic
and fully diluted                    $               (0.01)  $              (0.01)  $              (0.01)  $              (0.01)
                                     ======================  =====================  =====================  =====================

Basic and diluted weighted
average number of shares
outstanding                                    103,488,329             17,457,750            154,099,548             18,247,769 
                                     ======================  =====================  =====================  =====================


    See accompanying notes to the unaudited condensed consolidated financial information



                                        5



                                              THE JACKSON RIVERS COMPANY
                                     CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                                     (UNAUDITED)
                                                                               For the nine months    ended September 30,
                                                                                      2004                   2003
                                                                              ---------------------  ---------------------
                                                                                               
CASH FLOW FROM OPERATING ACTIVITIES:
Net loss from operation                                                       $         (2,308,362)  $           (217,718)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation                                                                                 1,456                    137 
Common stock issued in exchange for consulting services rendered (Note B)                  503,740                138,000 
Common stock issued in exchange for employee services rendered and related
transaction costs (Note B and C)                                                           361,043                 14,908 
Employee compensation and transaction costs in connection with common
stock subscribed (Note B)                                                                    6,373                      - 
Loss from disposal of equipment                                                                  -                  1,272 
(Increase) decrease in accounts receivable                                                 (42,000)                     - 
(Increase) decrease in prepaid expenses and other                                           (3,278)                 1,946 
Increase (decrease) in accounts payable and accrued liabilities                            327,818                 (4,999)
                                                                              ---------------------  ---------------------
Net cash (used in) operating activities                                                 (1,153,210)               (66,454)

CASH FLOWS FROM INVESTING ACTIVITIES:
Capital expenditures                                                                        (6,392)                (4,098)
                                                                              ---------------------  ---------------------
Net cash (used in) investing activities                                                     (6,392)                (4,098)

CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from related party advances                                                             -                    100 
Proceeds from the sale of common stock, net of costs and fees (Note B)                   1,215,135                 63,093 
                                                                              ---------------------  ---------------------
Net cash provided by financing activities                                                1,215,135                 63,193 

NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS                                        55,533                 (7,359)
Cash and cash equivalents at beginning of period                                            14,820                 29,411 
                                                                              ---------------------  ---------------------
Cash and cash equivalents at end of period                                    $             70,353   $             22,052 
                                                                              =====================  =====================

Supplemental Disclosure of Cash Flows Information:
Cash paid during the period for interest                                      $                  -   $                  - 
Cash paid during the period for income taxes                                                     -                      - 
Common stock issued in exchange for consulting services rendered (Note B)                  503,740                138,000 
Common stock issued in exchange for employee services rendered and related
transaction costs (Note B and C)                                                           361,043                 14,908 
Employee compensation and transaction costs in connection with common 
stock subscribed (Note B)                                                                    6,373                      - 
Employee stock purchase plan:
Common stock issued under employee stock purchase plan                                   1,585,451                110,899 
Less: stock subscription receivable                                                        (62,400)               (32,000)
Add: proceeds received from common stock subscribed                                         53,127                      - 
Less: common stock retained by employees and related transaction costs                    (361,043)               (15,806)
                                                                              ---------------------  ---------------------
Net proceeds from the sale of common stock                                    $          1,215,135   $             63,093 
                                                                              =====================  =====================


    See accompanying notes to the unaudited condensed consolidated financial information



                                        1

                           THE JACKSON RIVERS COMPANY
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL INFORMATION
                               SEPTEMBER 30, 2004
                                   (UNAUDITED)

NOTE A - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

General
-------

The accompanying unaudited condensed consolidated financial statements have been
prepared  in  accordance  with  accounting  principles generally accepted in the
United  States  of  America  for  interim  financial  information  and  with the
instructions  to  Form  10-QSB.  Accordingly,  they  do  not  include all of the
information  and  footnotes required by generally accepted accounting principles
for  complete  financial  statements.

In  the  opinion  of management, all adjustments (consisting of normal recurring
accruals)  considered  necessary  for  a  fair  presentation have been included.
Accordingly,  the  results  from  operations  for  the  nine-month  period ended
September  30,  2004,  are not necessarily indicative of the results that may be
expected  for  the  year  ended  December  31,  2004.  The  unaudited  condensed
consolidated  financial  statements  should  be  read  in  conjunction  with the
consolidated  December  31,  2003  financial  statements  and  footnotes thereto
included  in  the  Company's  SEC  Form  10-KSB.

Business and Basis of Presentation
----------------------------------

The Jackson Rivers Company (the "Company") was incorporated on May 8, 2001 under
the  laws  of  the  State  of  Florida.  The  Company  was  a "development stage
enterprise"  (as  defined  in statement of Financial Accounting Standards No. 7)
until  September  30, 2004.  The Company is currently engaged in the business of
developing  and  providing  customized  information  management  systems.

The  consolidated  financial  statements include the accounts of the Company and
its  wholly-owned subsidiaries, Jackson Rivers Technologies, Inc. and JRC Global
Products,  Inc.  Significant  intercompany  transactions  and accounts have been
eliminated  in  consolidation.

(a)  Stock Based Compensation


In  December  2002,  the  FASB  issued SFAS No. 148, "Accounting for Stock-Based
Compensation-Transition and Disclosure-an amendment of SFAS 123." This statement
amends  SFAS  No.  123,  "Accounting  for  Stock-Based Compensation," to provide
alternative methods of transition for a voluntary change to the fair value based
method  of  accounting  for stock-based employee compensation. In addition, this
statement  amends  the  disclosure  requirements  of  SFAS  No.  123  to require
prominent  disclosures in both annual and interim financial statements about the
method of accounting for stock-based employee compensation and the effect of the
method  used  on reported results. The Company has chosen to continue to account
for  stock-based compensation using the intrinsic value method prescribed in APB
Opinion  No.  25  and related interpretations. Accordingly, compensation expense
for stock options is measured as the excess, if any, of the fair market value of
the  Company's  stock  at  the  date of the grant over the exercise price of the
related option. The Company has adopted the annual disclosure provisions of SFAS
No.  148  in  its financial reports for the year ended December 31, 2003 and has
adopted  the  interim  disclosure  provisions  for its financial reports for the
subsequent  periods.  The  Company  has  no  awards  of  stock-based  employee
compensation  outstanding  at  September  30,  2004.


                                        2

                           THE JACKSON RIVERS COMPANY
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL INFORMATION
                               SEPTEMBER 30, 2004
                                   (UNAUDITED)

NOTE A - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Reclassification
----------------

Certain  reclassifications  have  been made to conform to prior periods' data to
the  current  presentation.  These  reclassifications  had no effect on reported
losses.


NOTE B - CAPITAL STOCK

The  Company  has  authorized  200,000,000 shares of preferred stock, with a par
value  of  $.001 per share. As of  September 30, 2004 and December 31, 2003, the
Company  has  no  preferred  shares  issued  and  outstanding.  The  Company  is
authorized  to  issue  1,980,000,000 shares of common stock, with a par value of
$.001 per share. As of September 30, 2004 and December 31, 2003, the Company has
335,982,750  and  39,432,750  shares  of  common  stock  issued and outstanding.

In  January  2004,  the  Company received $53,127 of proceeds for the $59,500 of
common  stock  subscribed  in December 2003, the remaining balance of $6,373 was
charged  to  operations  as  compensation and transaction costs in January 2004.

During the nine months ended September 30, 2004, the Company issued an aggregate
of  42,050,000 shares of common stock to consultants in exchange for $503,740 of
services rendered, which approximated the fair value of the shares issued during
the  period  the  services  were  rendered.

During the nine months ended September 30, 2004, the Company issued an aggregate
of  254,500,000  shares  of  common  stock  to  officers and employees for stock
options  exercised at a price ranging from $0.001 to $0.03 per share for a total
of  $1,585,451  (Note  C).  The  Company received $1,162,008 of proceeds, net of
costs  and  fees.  Stock  subscription  of  $62,400  is  due  to the Company and
compensation  expenses  of $361,043 were charged to operations during the period
ended  September  30,  2004.

NOTE C - EMPLOYEE STOCK INCENTIVE PLAN


                                        3

In  August  2003, the Company established the 2003 Employee Stock Incentive Plan
(the  "Plan"). The purpose of the Plan is to provide officers and employees, who
make  significant  contributions  to the long-term growth and performance of the
Company,  with  equity-based  compensation incentives, and to attract and retain
quality  employees.  The  maximum  number  of shares of common stock that may be
awarded or issued under the Plan is 17,000,000. The Plan will be administered by
a  Compensation  Committee (the "Committee") appointed by the board of directors
of  the  Company.  In  January 2004, Company established the 2004 Employee Stock
Incentive  Plan  and  the  maximum  number of shares of common stock that may be
awarded  or  issued  under  the 2004 Plan is 50,000,000.  In September 2004, the
Company  increased  the  maximum  number  of  shares of common stock that may be
awarded  or  issued  to  400,000,000  shares.

The stock option plan provides for the issuance of incentive stock options at an
exercise  price  approximating  85%  of  the  fair market value of the Company's
common  stock  on  the date of exercise (or 110% of the fair market value of the
common  stock on the date of the grant of the option, in the case of significant
stockholders).  The maximum life of the options is ten years.  During the period
ended  September  30, 2004, an aggregate of 254,500,000 options were granted and
all  options  were  exercised  on  the  grant  date.  There are no stock options
outstanding  as  of  September  30,  2004.
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATIONS

FORWARD-LOOKING INFORMATION

     Much  of  the  discussion in this Item is "forward looking" as that term is
used  in  Section  27A  of  the Securities Act and Section 21E of the Securities
Exchange  Act of 1934.  Actual operations and results may materially differ from
present  plans  and  projections  due  to  changes  in  economic conditions, new
business  opportunities,  changed  business  conditions, and other developments.
Other factors that could cause results to differ materially are described in our
filings  with  the  Securities  and  Exchange  Commission.

     The  following  are  factors  that  could cause actual results or events to
differ  materially  from  those anticipated, and include, but are not limited to
general  economic,  financial and business conditions, changes in and compliance
with  governmental  laws  and  regulations,  including various state and federal
environmental  regulations,  our  ability  to  obtain  additional financing from
outside investors and/or bank and mezzanine lenders; and our ability to generate
sufficient  revenues  to  cover  operating  losses  and  position  us to achieve
positive  cash  flow.

     Readers  are  cautioned  not to place undue reliance on the forward-looking
statements contained herein, which speak only as of the date hereof.  We believe
the  information  contained  in  this  Form 10-QSB to be accurate as of the date
hereof.  Changes may occur after that date.  We will not update that information
except  as  required  by  law  in  the  normal  course  of our public disclosure
practices.

     Additionally,  the  following  discussion regarding our financial condition
and  results  of  operations  should  be  read in conjunction with the financial
statements  and related notes contained in Item 1 of Part I of this Form 10-QSB,
as  well as the financial statements in Item 7 of Part II of our Form 10-KSB for
the  fiscal  year  ended  December  31,  2003.

MANAGEMENT'S PLAN OF OPERATION

     We  were  originally  organized  to  provide  short-term loans to consumers
wishing  to  finance  funeral  arrangements for their deceased loved ones, while
payment  of  benefits from insurance companies on the lives of the deceased were
pending.  Due  to  a  change  in  control  of  our  company  and  because of the
difficulty in securing a line of credit or other sources of funding to establish
a  loan portfolio large enough to support our operations and return a profit, we
abandoned  our  plans  to  pursue  short-term financing of funeral arrangements.

We  have now entered the business of providing customized information management
systems.  We  expect  to  provide innovative solutions for integrating financial
and  customer  information, managing manufacturing processes, reducing inventory
and  standardizing  human  resource


                                        4

information.  We  plan  to  market  our business management software development
platform  throughout  the  United States, Mexico and Canada by utilizing various
business  software  developers,  solutions providers and system integrators. Our
clients,  the  solutions  providers, are expected to develop customized business
applications,  using  the STEPS(TM) platform, for their clients in less time and
with  fewer programming, database management, and development resources. We hope
to  expand  our client base and win market share by offering established experts
in  the  various business functions such as supply-chain management and customer
relations  management to bundle their expertise with our development platform to
deliver  highly  effective  business  management  applications.

     We  now  have  the exclusive worldwide sublicense to commercialize products
using the STEPS platform. STEPS (Straight Through Enterprise Processing Systems)
is  a  proprietary  Java-based  platform,  built on patented technology, used to
create  customized  business  management applications and information management
systems.  We recently announced new developments related to the plans of Jackson
Rivers  Technologies,  Inc.,  our  wholly-owned subsidiary ("JRT") to market its
open-architecture  STEPS  ERP  solution  to  small-and  medium-sized enterprises
(SMEs)  in the logistics, distribution and supply-chain management sector in the
United  States  and  Canada.  JRT  is  now  moving  to  finalize  the functional
specification  for  this application and recruit additional domain expertise. As
reported  in  previous  public  announcements, a STEPS solution has successfully
penetrated  the  distribution/logistics  sector in the Latin American market. We
have  generated a considerable amount of interest throughout the region of Latin
America,  including  the  recently  announced  channel  partnership  with global
enterprise  mobility  solutions provider, Symbol Technologies, which we see as a
strategic  boost  to  STEPS  deployments  in  Latin  America.

     We  have  engaged McQuerter, a San Diego-based international marketing firm
that  specializes  in  introducing  innovative  technology  platforms  to
business-to-business  and  business-to-consumer enterprises, to plan and execute
an  international  public  relations  program  to  introduce  STEPS(TM),  the
open-architecture,  Enterprise  Management  Solution  (EMS) software, throughout
North  America.

     We  completed  our  first  domestic  software  deployment,  implementing an
accelerated installation of STEPS software for the San Diego Regional Technology
Alliance  (RTA).  According to RTA management, STEPS will allow the RTA to scale
down  from five working databases to one for their internal CRM activities. As a
result,  the  RTA  can more efficiently track services and target communications
for  each  of  their  specific  audiences.

     On  August  3,  2004  we  filed  articles  of  amendment to our articles of
incorporation,  which  increased  the  number of our authorized shares of common
stock  to  1,980,000,000; authorized 200,000,000 shares of preferred stock; gave
our  board  of  directors  authority  to  determine,  in  whole  or  part,  the
preferences,  limitations,  and relative rights, of classes or series of shares,
as  provided  in Section 607.0602 of the Florida Statutes and reduced our quorum
requirements  for  shareholder  meetings  from  the majority to one-third of the
total  shares  entitled  to  be cast at such meetings. In October 2004, we filed
articles  of  amendment  to  our articles of incorporation with the Secretary of
State  Florida.  The  articles  of  amendment  to  our articles of incorporation
established  the  rights  and  preferences  of  our newly created Series A and B
preferred  stock.

     Because we lack capital, an investment in us involves a very high degree of
risk.  We  generated sales revenues in the third quarter, have incurred expenses
and  have  sustained  losses.  We expect to generate significantly more revenues
during  the  last three months of our current fiscal year as we fully transition
from  a  development  stage  company to that of an active growth and acquisition
stage  company.

RESULTS OF OPERATIONS

THREE MONTHS ENDED SEPTEMBER 30, 2004 COMPARED TO THE CORRESPONDING PERIOD IN
2003.

     Revenues.  During  the  three  months  ended September 30, 2004, we had net
revenues  of  $67,000 compared to $0 during the same period in 2003, an increase
of $67,000.  These are  our  first revenues to date. The substantial increase in
revenues reflects strong performance in our operations generally, and especially
in  the  sector  of  our  business  related  to  our  subsidiary, Jackson Rivers
Technologies, Inc. Our significant increase in revenues was due to the


                                        5

initial  deployments of STEPS. Operating Expenses. During the three-month period
ended  September  30,  2004,  operating  expenses  were $647,334, as compared to
$197,722  for the same period in 2003. The increase in operating expenses is the
result  of needed growth and development during initial deployments of the STEPS
software.

     We anticipate that overhead as a percentage of operating expenses and total
revenue will decrease in future periods as we achieve certain economies from our
operations.  If  we  expand our operations, we anticipate that the overall level
of  general  overhead  expenses  in  dollars  will  increase.

     Loss from Operations.  For the quarter ended September 30, 2004 we realized
a  loss  from  operations of $580,325, or $0.0056 loss per share, as compared to
$197,721,  or  $0.011 loss per share in the quarter ended September 30, 2003. We
intend  to  continue  to  find  ways  to  expand our business, including through
acquisitions  and  organic  growth.  We  believe that revenues and earnings will
increase  as  we grow.  We anticipate that we will incur losses in the future if
we  are able to expand our business and the marketing of our Internet technology
through acquisitions.  The losses will be created to the extent of the excess of
technology  development  and marketing expenses over the income from operations.

NINE MONTHS ENDED SEPTEMBER 30, 2004 COMPARED TO THE CORRESPONDING PERIOD IN
2003.

     Revenues.  During  the  nine  months  ended  September 30, 2004, we had net
revenues  of  $67,000 compared to $0 during the same period in 2003, an increase
of  $67,000. The substantial increase in revenues reflects strong performance in
our  operations  generally, and especially in the sector of our business related
to  Jackson  Rivers  Technologies.  Our significant increase in revenues was due
primarily  to  our  initial  internal  development  and deployments of STEPS. We
believe  that  Jackson  Rivers Technologies' business is directly related to the
general  economy  and  that  a strong economy will have a positive effect on the
revenues  we earn. The increase in the costs of sales as a percentage of revenue
is  attributed  to  the  emergence  into  the  sales  and  marketing  phase.

     Operating Expenses.  During the nine-month period ended September 30, 2004,
operating expenses were $2,375,374,  as compared to $230,575 for the same period
in  2003.  The  increase  is  primarily  due  to licensing fees, development and
initial deployments of STEPS, as well as increase in stock-based compensation to
consultants  and  employees.  We  anticipate  that  overhead  as a percentage of
operating  expenses  and  total  revenue  will  decrease in future periods as we
achieve  certain economies from our operations.  If we expand our operations, we
anticipate  that  the overall level of general overhead expenses in dollars will
increase.




     Loss  from  Operations.  For  the  nine  months ended September 30, 2004 we
realized  a  lossfrom  continuing  operations  of $2,308,362, or $0.014 loss per
share,  as  compared  to  $217,718,  or $0.012 loss per share in the nine months
ended  September  30,  2003.  We  intend  to continue to find ways to expand our
business,  including  through  acquisitions  and organic growth. We believe that
revenues and earnings will increase as we grow. We anticipate that we will incur
losses  in the future if we are able to expand our business and the marketing of
our  Internet technology through acquisitions. The losses will be created to the
extent  of  the excess of technology development and marketing expenses over the
income  from  operations.

LIQUIDITY AND CAPITAL RESOURCES.

     As  of  September 30, 2004, the Company had a deficiency in working capital
of  $224,362.  During  the  nine  months  ended  September 30, 2004, the Company
generated  cash flow deficit of $1,153,210. This was as a result of our net loss
of $2,308,362, adjusted principally for stock based compensation of $864,783 and
increase in accounts payable and accrued liabilities of $327,818. We used $6,392
of cash to acquire new property and equipment during the period. We met our cash
requirements  during  the  period  through  receipts  of $1,215,135 from sale of
common  stock  and  stock  subscription,  net  of  costs  and  fees.


                                        6

While  we have raised capital to meet our working capital and financing needs in
the  past,  additional  financing  remains  to  be required in order to meet our
current  and projected cash flow deficits from operations and development. While
we  continue  to  seek  financing  in the form of equity in order to provide the
necessary  working capital; we currently have no commitments for such financing.
Therefore, there is no guarantee that we will be successful in raising the funds
required.

     By adjusting our operations and development to the level of capitalization,
we  believe  we  have  sufficent  capital  resources to meet projected cash flow
deficits  through  the  next  twelve  months. However, if thereafter, we are not
successful  in  generating  sufficient  liquidity  from operations or in raising
sufficient  capital  resources,  on  terms  acceptable  to us, this could have a
material  adverse  effect  on our business, results of operations, liquidity and
financial  condition.

     The  effect  of  inflation  on  our  revenues and operating results was not
significant.  Our  operations are located in California and Nevada and there are
no seasonal aspects that would have a material effect on our financial condition
or  results  of  operations.


     OUR  INDEPENDENT  CERTIFIED  PUBLIC ACCOUNTANTS HAVE STATED IN THEIR REPORT
INCLUDED  IN  OUR DECEMBER 31, 2003 FORM 10-KSB, THAT WE HAVE INCURRED OPERATING
LOSSES  IN  THE  LAST  TWO  YEARS,  AND  THAT WE ARE DEPENDENT UPON MANAGEMENT'S
ABILITY  TO DEVELOP PROFITABLE OPERATIONS.  THESE FACTORS AMONG OTHERS MAY RAISE
SUBSTANTIAL  DOUBT  ABOUT  OUR  ABILITY  TO  CONTINUE  AS  A  GOING  CONCERN.

QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

     We  believe  that  we  do  not  have  any  material exposure to interest or
commodity  risks.  We  are  exposed to certain economic and political changes in
international  markets  where  we  compete,  such as inflation rates, recession,
foreign  ownership  restrictions,  and trade policies and other external factors
over  which  we  have  no  control.

     We  currently  have  no material long-term debt obligations.  We do not use
financial  instruments  for  trading  purposes  and  we  are  not a party to any
leverage  derivatives.

     As  discussed  by  our  accountants  in  the  audited  financial statements
included in Item 7 of our Annual Report on Form 10-KSB, our revenue is currently
insufficient  to  cover  our  costs  and  expenses.  We  anticipate  raising any
necessary capital from outside investors coupled with bank or mezzanine lenders.
As  of  the  date of this report, we have not entered into any negotiations with
any  third  parties  to  provide  such  capital.

RECENT DEVELOPMENTS

     We  executed  a promissory note, payable to Multitrade Technologies LLC and
Joe  Khan,  one  of  our  directors,  in  the principal amount of $200,000.00 as
settlement  of  license  fees  due   We  have  included  the $200,000 in accrued
liabilities  as  of September 30, 2004, as in the terms of the notes have not be
finalized.

     On  October  13,  2004,  we  filed articles of amendment to our articles of
incorporation  with the Secretary of State of the State of Florida, establishing
Series  A  of  our  preferred  stock.  10,000,000 shares have been designated as
Series  A  preferred  stock.  Each  share  of  the  Series  A preferred stock is
convertible  into 1,000 shares of our common stock.  On all matters submitted to
a vote of the holders of our common stock, the holders of the Series A preferred
stock  are  entitled to the number of voted equal to the number of shares of the
Series  A  preferred  stock  held  by  such  holder  multiplied  by  2,000.


                                        7

     On  October  18,  2004,  we  filed articles of amendment to our articles of
incorporation  with the Secretary of State of the State of Florida, establishing
Series  B  preferred  stock.  Each  share  of  the  Series  B preferred stock is
convertible  into  shares  of  our common stock in accordance with the Per Share
Conversion  Price.  The  "Per  Share  Conversion  Price" means 80 percent of the
OTCBB,  (or  such  other  exchange  or  market on which our common stock is then
listed, if our common stock is not listed on the OTCBB) five-day average closing
bid price for each share of our common stock for the five days prior to the date
of the conversion.  The number of underlying shares of our common stock issuable
upon  any  conversion hereunder shall be calculated by multiplying the number of
shares  of  the  Series B preferred stock to be converted times the par value of
the  Series  B  preferred stock ($0.001 per share) and dividing the product thus
obtained  by  the  Per  Share  Conversion  Price.  The  holder  of  the Series B
preferred  stock  may  not  hold  more  than  4.99  percent  of  the  issued and
outstanding  shares  of  our  common stock, in the aggregate, following any such
conversion.  The  holders  of the Series B preferred stock have no voting rights
on  any  matter submitted to our shareholders for their vote, waiver, release or
other action, or be considered in connection with the establishment of a quorum,
except  as may otherwise be expressly required by law or by the applicable stock
exchange  rules.

OFF-BALANCE SHEET ARRANGEMENTS

     We do not have any off-balance sheet arrangements.

ITEM 3.  CONTROLS  AND  PROCEDURES.

     Disclosure  controls  and procedures are controls and other procedures that
are  designed  to  ensure that information required to be disclosed by us in the
reports  that  we  file or submit under the Exchange Act is recorded, processed,
summarized and reported, within the time periods specified in the Securities and
Exchange  Commission's  rules  and  forms.  Disclosure  controls  and procedures
include,  without  limitation,  controls  and procedures designed to ensure that
information required to be disclosed by us in the reports that we file under the
Exchange  Act  is  accumulated and communicated to our management, including our
principal  executive  and  financial  officers,  as  appropriate to allow timely
decisions  regarding  required  disclosure.

     Evaluation of disclosure and controls and procedures.  As of the end of the
period  covered  by this Quarterly Report, we conducted an evaluation, under the
supervision  and with the participation of our chief executive officer and chief
financial  officer,  of  our  disclosure  controls and procedures (as defined in
Rules  13a-15(e)  of  the  Exchange  Act).  Based  on this evaluation, our chief
executive  officer  and  chief  financial  officer concluded that our disclosure
controls  and procedures are effective to ensure that information required to be
disclosed  by  us  in  reports  that we file or submit under the Exchange Act is
recorded,  processed,  summarized and reported within the time periods specified
in  Securities  and  Exchange  Commission  rules  and  forms.

     Changes in internal controls over financial reporting.  There was no change
in  our  internal  controls,  which  are included within disclosure controls and
procedures,  during  our  most  recently  completed  fiscal  quarter  that  has
materially  affected, or is reasonably likely to materially affect, our internal
controls.

                           PART II - OTHER INFORMATION

ITEM 1.  LEGAL  PROCEEDINGS.

     As  of  the  date  of  this  report,  we  are  not  involved  in  any legal
proceedings.

ITEM 2.  CHANGES  IN  SECURITIES.

See  "Recent Developments," supra, for information related to our Series A and B
preferred  stock.  In  October  2004, 1,000,000 shares of the series A preferred
stock  have  been  issued  to  Dennis  N.  Lauzon for services performed by him.


ITEM  3.     DEFAULTS  UPON  SENIOR  SECURITIES.


                                        8

     None.

ITEM 4.   SUBMISSION  OF  MATTERS  TO  A  VOTE  OF  SECURITY  HOLDERS.

     At  the  Annual  Meeting  of  our  shareholders  held  on August 2, 2004, a
majority  of  our  shareholders  voted  for  approval of the following corporate
actions:

-    Dennis N. Lauzon, Joseph M. Khan, and Nicholas A. Cortese, Jr. were elected
     directors  for  the  following  year;

-    The  number  of  our  authorized  shares  of  common stock was increased to
     1,980,000,000  by  amending  our  articles  of  incorporation;

-    200,000,000  shares  of  preferred  stock  were  authorized by amending our
     articles  of  incorporation;

-    Our  board  of directors was authorized to determine, in whole or part, the
     preferences,  limitations,  and  relative  rights,  of classes or series of
     shares, as provided in Section 607.0602 of the Florida Statutes by amending
     our  articles  of  incorporation;

-    Our  quorum  requirements  for  shareholder  meetings were reduced from the
     majority  to  one-third  of  the  total  shares entitled to be cast at such
     meeting  by  amending  our  articles  of  incorporation;  and

-    Our  selection  of  Russell  Bedford  Stefanou  Mirchandani  LLP  as  our
     independent  public  accountants  for  the fiscal years ending December 31,
     2003  and  2004  was  approved  and  ratified.

     The  total number of votes cast in favor of each of the above proposals was
over  50,811,190  shares  of  our  common  stock, which number was sufficient to
approve  pass  the  proposed  amendments.

ITEM 5.  OTHER  INFORMATION.

     None.

ITEM 6.  EXHIBITS  AND  REPORTS  ON  FORM  8-K.



(a)  Exhibits.



           
                                       IDENTIFICATION OF EXHIBIT
                                       -------------------------
EXHIBIT NO.
------------

   3.1**      Articles of Incorporation filed with Secretary of State of Florida on May 8, 2001.
   3.2*       Articles of Amendment to Articles of Incorporation filed with Secretary of State of Florida on
              August 3, 2004.
   3.3*       Articles of Amendment to our Articles of Incorporation, establishing Series A preferred
              stock filed with Secretary of State of Florida on October 13, 2004.
   3.4*       Articles of Amendment to our Articles of Incorporation, establishing Series B preferred stock
              filed with Secretary of State of Florida on October 18, 2004.
   3.5**      Bylaws dated June 23, 2004.
   10.1**     Technology License Agreement.
   10.2*      Promissory Note executed by The Jackson Rivers Company in favor of Joe Khan.
   31.1*      Certification of Dennis N. Lauzon, Chief Executive Officer of The Jackson Rivers Company,
              pursuant to 18 U.S.C. Sec.1350, as adopted pursuant to Sec.302 of the Sarbanes-Oxley Act of
              2002.


                                        9

                                       IDENTIFICATION OF EXHIBIT
                                       -------------------------
EXHIBIT NO.
------------

   31.2*      Certification of Dennis N. Lauzon, Chief Financial Officer of The Jackson Rivers Company,
              pursuant to 18 U.S.C. Sec.1350, as adopted pursuant to Sec.302 of the Sarbanes-Oxley Act of
              2002.
   32.1*      Certification of Dennis N. Lauzon, Chief Executive Officer of The Jackson Rivers Company,
              pursuant to 18 U.S.C. Sec.1350, as adopted pursuant to Sec.906 of the Sarbanes-Oxley Act of
              2002.
   32.2*      Certification of Dennis N. Lauzon, Chief Financial Officer of The Jackson Rivers Company,
              pursuant to 18 U.S.C. Sec.1350, as adopted pursuant to Sec.906 of the Sarbanes-Oxley Act of
              2002


__________
*    Filed herewith.
**  Previously  filed.


(b)  Reports  on  Form  8-K.

     None.


                                       10

                                   SIGNATURES

     In accordance with the requirements of the Exchange Act, the Registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

                                   THE JACKSON RIVERS COMPANY

Dated November 17, 2004.

                                        By  /s/ Dennis N. Lauzon
                                          --------------------------------------
                                        Dennis N. Lauzon,
                                        President and Chief Executive Officer



                                       11