UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 10-QSB

 

x QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the quarterly period ended June 30, 2006

 

o TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

Commission file number 000-29363

 

                THE PLAYERS NETWORK

(Exact name of small business issuer as specified in its charter)

 

 

4260 Polaris Avenue

Las Vegas, Nevada 89103

(Address of principal executive offices)

 

(702) 895-8884

(Issuer’s telephone number)

 

Copies of Communications to:

Stoecklein Law Group

402 West Broadway, Suite 400

San Diego, CA 92101

(619) 595-4882

Fax (619) 595-4883

 

Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the last 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x    No o

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

 

The number of shares of Common Stock, $0.001 par value, outstanding on June 30, 2006, was 19,811,685 shares.

 

Transitional Small Business Disclosure Format (check one): Yes o      No x

 

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PART 1 – FINANCIAL INFORMATION

 

 

The Players Network

Balance Sheet

(unaudited)

 

 

 

The accompanying notes are an integral part of these condensed financial statements.

 

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The Players Network

Statements of Operations

(unaudited)

 

 

 

The accompanying notes are an integral part of these condensed financial statements

 

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The Players Network

Statements of Cash Flows

(unaudited)

 

 

The accompanying notes are an integral part of these condensed financial statements

 

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Players Network

Notes to Financial Statements

 

Note 1 - Basis of presentation

 

The consolidated interim financial statements included herein, presented in accordance with United States generally accepted accounting principles and stated in US dollars, have been prepared by the Company, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission. Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been condensed or omitted pursuant to such rules and regulations, although the Company believes that the disclosures are adequate to make the information presented not misleading.

These statements reflect all adjustments, consisting of normal recurring adjustments, which, in the opinion of management, are necessary for fair presentation of the information contained therein. It is suggested that these consolidated interim financial statements be read in conjunction with the financial statements of the Company for the year ended December 31, 2005 and notes thereto included in the Company's 10-KSB annual report. The Company follows the same accounting policies in the preparation of interim reports.

Results of operations for the interim periods are not indicative of annual results.

 

Note 2 - Correction of errors

 

The Company will re-state its previously issued March 31, 2006 financial statements for matters related to the following previously reported items: compensation expense and consulting services resulting from an omission of shares issued during the period. The accompanying financial statements for the three and six month periods ended June 30, 2006 have been prepared to reflect the corrections of the previous period. The effect of the correction of the error will result in an increase in net loss in the amount of $114,887.

 

Note 3 – Going concern

 

The Company has an accumulated deficit of $12,276,137 as of June 30, 2006. These conditions raise substantial doubt about the Company's ability to continue as a going concern. The Company needs to obtain additional financing to fund payment of obligations and to provide working capital for operations. Management is seeking additional financing, and is also researching the desirability of an acquisition or merger candidate. The Company intends to acquire interests in various business opportunities, which in the opinion of management will provide a profit to the Company. Management believes these efforts will generate sufficient cash flows from future operations to pay the Company's obligations and working capital needs. There is no assurance any of these transactions will occur. The financial statements do not include any adjustments relating to the recoverability and classification of asset carrying amounts or the amount and classification of liabilities that might result should the Company be unable to continue as a going concern.

 

 

 

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Players Network

Notes to Financial Statements

 

Note 4 – Accrued liabilities

 

The Company’s financial statements include accruals for officer compensation earned and unpaid. As of June 30, 2006 the Company had accrued $120,574 in unpaid compensation and related payroll taxes.

 

Note 5 – Convertible debentures

 

During the six-months ended June 30, 2006, the Company issued $345,000 of 5% convertible debentures maturing in 2009 with interest payable annually. The debentures are convertible by the holder into shares of the Company’s common stock at any time. The company has recorded interest expense of $70,143, pursuant to EITF 98-5 which represents the value of the beneficial conversion feature for each convertible debenture.

 

Convertible debentures payable consisted of the following at June 30, 2006:

 

 

 

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Players Network

Notes to Financial Statements

 

Interest expense related to convertible debenture agreements total $2,490 for the six-months ended June 30, 2006.

 

Note 6 – Related party transactions

 

On February 25, 2006, the Company granted options to purchase 600,000 shares of its common stock to officers and directors of the Company in exchange for services at a weighted average exercise price of $0.38 per share. The estimated value using the Black-Scholes pricing Model is $226,121.

 

On May 21, 2006, the Company granted options to two of its directors to purchase 200,000 shares of its common stock in exchange for services provided at an exercise price of $0.25 per share. The estimated value of the option grant using the Black-Scholes pricing model is $38,505.

 

On May 21, 2006, the Company authorized the issuance of 516,637 shares of its common stock to two officers of the Company as payment for accrued officer’s salaries. The fair value of the shares on the date of grant was $77,500.

 

Note 7 – Stockholders’ equity

 

On February 2, 2006, the Company issued 30,000 shares of its common stock previously authorized and un-issued.

 

On February 7, 2006, the Company issued 30,000 shares of its common stock to an individual for services. The Company recorded an expense in the amount of $9,600, the fair value of the underlying shares on the date of grant.

 

On February 20, 2006, the Company authorized the issuance of 233,000 shares of its common stock to various consultants and employees in exchange for services provided to the Company. As of June 30, 2006, all shares had been issued and the Company recorded an expense of $82,920, the fair value of the underlying shares on the date of grant. As of June 30, 2006, 35,000 shares remained un-issued.

 

On May 21, 2006, the Company authorized the issuance of 300,000 shares of common stock to Vegas Media Group for post production services. The Company recorded an expense in the

 

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Players Network

Notes to Financial Statements

 

amount of $60,000 representing the fair value of the underlying shares on the date of grant. As of June 30, 2006, the shares have remained un-issued.

 

On May 21, 2006, the Company authorized the issuance of 185,000 shares of its common stock to various individuals and employees in exchange for services provided to the Company. As of June 30, 2006, 115,000 shares have remained un-issued.

 

On May 21, 2006, the Company authorized the issuance of 516,637 shares of its common stock to two officers of the Company as payment for accrued officer’s salaries. The fair value of the shares on the date of grant was $77,500. As of June 30, 2006, the shares remained un-issued.

 

On May 26, 2006, the Company authorized and issued 5,000 shares of its common stock to an employee for services provided. The Company recorded an expense in the amount of $650, the fair value of the underlying shares on the date of grant.

 

There have been no other issuances of common stock as of June 30, 2006

 

Note 8 – Warrants & Options

 

Warrants

On June 15, 2006, the Company issued warrants to purchase up to 190,000 shares of its common stock to various individuals in connection with its financing activities. The warrants are exercisable at a weighted average price of $0.25 per share. The fair value of the warrants has been estimated using the Black-Scholes option pricing model. The weighted average fair value of these warrants was $0.23. The following assumptions were used in computing the fair value of these warrants: weighted average risk-free interest rate of 6.34%, zero dividend yield, average volatility of the Company’s common stock of 280% and an expected life of the warrants of two years. The warrants expire in June 2008.

 

The following is a summary of activity of outstanding warrants:

 

 

 

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Players Network

Notes to Financial Statements

 

 

The following is a summary of information about the warrants outstanding at June 30, 2006:

 

 

The fair value of each warrant granted are estimated on the date of grant using the Black-Scholes option pricing model with the following weighted-average assumptions used for valuation grants:

 

 

The Black-Scholes option valuation model was developed for use in estimating the fair value of short-term traded options that have no vesting restrictions and are fully transferable. In addition, option valuation models require the input of highly subjective assumptions including expected stock price volatility. Because changes in the subjective input assumptions can materially affect the fair value estimate, in management’s opinion the existing models do not necessarily provide a reliable single measure of the fair value of its warrants.

 

Options

On February 25, 2006, the Company granted options to purchase 600,000 shares of its common stock to officers and directors of the Company in exchange for services at a weighted average exercise price of $0.50 per share. The estimated value using the Black-Scholes pricing Model is $226,121.

 

On February 20, 2006, the Company entered into a service agreement with an unrelated individual to perform corporate strategic and developmental services for the Company. As consideration, the Company granted stock options to purchase 80,000 shares of $0.001 par value common stock at a strike price of $0.50 per share. 20,000 options will vest on a quarterly basis. The value of the options on the grant date using the Black-Scholes Model is $32,690. The Company has recorded compensation expense in the amount of $16,345, representing the amount earned as of June 30, 2006 and $16,345 representing the unearned portion of the option grant.

 

On May 21, 2006, the Company granted options to two of its directors to purchase 200,000 shares of its common stock in exchange for corporate development services. The options are exercisable at $0.25 per share. The value of the options on the grant date using the Black-Scholes pricing model is $38,505 which has been recorded as compensation expense at June 30, 2006.

 

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Players Network

Notes to Financial Statements

 

The following is a summary of activity of outstanding stock options as of June 30, 2006:

 

 

 

The fair value of each option grant are estimated on the date of grant using the Black-Scholes option pricing model with the following weighted-average assumptions used for grants under the fixed option plan:

 

 

The Black-Scholes option valuation model was developed for use in estimating the fair value of short-term traded options that have no vesting restrictions and are fully transferable. In addition, option valuation models require the input of highly subjective assumptions including expected stock price volatility. Because the Company’s employee stock options have characteristics significantly different from those of traded options and because changes in the subjective input assumptions can materially affect the fair value estimate, in management’s opinion the existing models do not necessarily provide a reliable single measure of the fair value of its employee stock options. During 2006, there were no options granted with an exercise price below the fair value of the underlying stock at the grant date.

 

 

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Players Network

Notes to Financial Statements

 

Note 9 – Legal proceeding

 

On June 28, 2006, the Company was notified that a default judgment had been improperly secured against the Company by a previous consultant. Through the default judgment, a levy was placed upon the corporate bank account in the amount of $33,535. The Company’s corporate counsel filed a motion to set aside the default judgment on June 29, 2006. As of June 30, 2006, the Company recorded the monies due to be returned as accounts receivable. On July 14, 2006, the judgment was set aside and all monies previously levied have been returned to the Company.

 

Note 10 –Subsequent Events

 

On August 2, 2006, the Company issued 120,000 shares of its common stock to six consultants in exchange for services provided to the Company.

 

 

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FORWARD-LOOKING STATEMENTS

 

This document contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact are “forward-looking statements” for purposes of federal and state securities laws, including, but not limited to, any projections of earnings, revenue or other financial items; any statements of the plans, strategies and objections of management for future operations; any statements concerning proposed new services or developments; any statements regarding future economic conditions or performance; any statements of belief; and any statements of assumptions underlying any of the foregoing.

 

Forward-looking statements may include the words “may,” “could,” “estimate,” “intend,” “continue,” “believe,” “expect” or “anticipate” or other similar words. These forward-looking statements present our estimates and assumptions only as of the date of this report. Except for our ongoing securities laws, we do not intend, and undertake no obligation, to update any forward-looking statement.

 

Although we believe that the expectations reflected in any of our forward-looking statements are reasonable, actual results could differ materially from those projected or assumed in any of our forward-looking statements. Our future financial condition and results of operations, as well as any forward-looking statements, are subject to change and inherent risks and uncertainties. The factors impacting these risks and uncertainties include, but are not limited to:

• increased competitive pressures from existing competitors and new entrants;

• general economic and business conditions, and trends in the travel and entertainment industries;

• trends in hotel/casino occupancy rates and business and leisure travel patterns, including the potential impacts that wars, terrorist activities, or other geopolitical events might have on such occupancy rates and travel patterns;

• uncertainties inherent in our efforts to renew or enter into agreements on acceptable terms with significant hotel/casino customers;

• the regulatory and competitive environment of the industries in which we operate;

• the potential impact that any negative publicity, lawsuits, or boycotts by opponents of gaming or other gaming related activities distributed by us could have on the willingness of hotel/casino industry participants to deliver such content to guests;

• the potential for increased government regulation and enforcement actions, and the potential for changes in laws that would restrict or otherwise inhibit our ability to make gaming related programming content available over our network systems;

 

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• increases in interest rates or our cost of borrowing or a default under any material debt agreements;

• deterioration in general or regional economic conditions;

• loss of customers or sales weakness;

• competitive threats posed by rapid technological changes;

• uncertainties inherent in our ability to execute upgrades of video systems, including uncertainties associated with operational, economic and other factors;

• the ability of vendors to deliver required equipment, software and services;

• inability to achieve future sales levels or other operating results;

• the unavailability of funds for capital expenditures; and

• operational inefficiencies in distribution or other systems.

For a detailed description of these and other factors that could cause actual results to differ materially from those expressed in any forward-looking statement, please see “Factors That May Affect Our Results of Operation” in this document and in our Annual Report on Form 10-KSB for the year ended December 31, 2005.

 

 

OVERVIEW AND OUTLOOK

 

We were incorporated under the laws of the State of Nevada on March 16, 1993 to conduct business as a television and video production company and programming distributor. We own and operate a digital 24-hour gaming and entertainment network called “PLAYERS NETWORK” which specializes in producing television programming to serve the gaming industry. We broadcast our programming directly into the guestrooms of casino hotels via a Private Network, directly to consumers through PlayersNetwork.com’s Broadband website, and through VOD (Video on Demand) over Cable TV. Our programming includes shows about gaming instruction, gaming news, wagering on sports and racing, gaming entertainment, tournaments, events and travel.

 

We have a library of 200 gambling and gaming lifestyle videos, including 30 new, originally-produced hours of programming from the 2005 World Series of Poker®, at which Players Network had exclusive rights to produce and air live programming from the event’s Lifestyle Show. The growing programming library is an asset which represents long-term revenue opportunities in advertising, sponsorship, direct sales and product integration, domestic and international program sales, broadband syndication, subscription fees and increased home video sales.

 

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Although we will continue the PLAYERS NETWORK and our production of programming for ourselves and third parties, in the future we intend to focus on distributing our programming through a new Broadband Network (which was launched near the end of July 2005), and through cable television, broadcast and satellite television, Video On Demand, Pay-Per-View, DVD distribution, television syndication, radio, print, and out-of-home media including mobile devices, additional land-based locations, in-flight venues, and on-board sources. We also intend to seek potential merger or acquisition candidates in an attempt to diversify our business operations.

 

CURRENT OPERATIONS

 

During the first two quarters of 2006, we entered into various agreements, which we hope will further expand our distribution of our programming. In February 2006, we entered into a co-marketing agreement with Beautiful People, LLC, which will allow cross marketing between the two companies. Additionally, we entered into an agreement with Fat Elvis Advertising to assist us in our website development. At the end of the first quarter we entered into a business proposal with Sullivan Media Group for one broadcast production and an agreement with Firstcom Music for use of Broadcast Synchronization and Internet streaming for a one year term.

 

Subsequent to the second quarter we expanded our content on our website with the debut of “Vegas Exposed”, which focuses on the Las Vegas lifestyle and provides an insider scoop from entertainment reporter Deborah Scott on restaurants, nightclubs, shows, attractions and events. Additionally, we announced we had been commissioned by Alta Loma Entertainment to produce “Playboy’s Women of Poker,” a multi-part television series featuring women competing to become members of Playboy’s Poker Team.

 

At June 30, 2006, we had an accumulated deficit of approximately $12,276,137, current assets of $45,866 and $458,236 in current liabilities, resulting in a working capital deficit of $412,370. We expect operating losses and negative operating cash flows to continue for at least the rest of 2006, because of expected additional costs and expenses related to brand development; marketing and other promotional activities; strategic relationship development; and potential acquisitions of related complementary businesses.

 

Results of Operations for the Three Months Ended June 30, 2006 and 2005.

 

INCOME:

 

 

Revenues:

 

Revenues for the three months ended June 30, 2006 were $36,160 compared to revenues of $45,375 in the three months ended June 30, 2005. This resulted in a decrease in revenues of $9,215, or 20%, from the same period one year ago. The primary reason for a decrease in revenues is a result of our change in business focus to distributing our programming through our

 

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Broadband Network as well as through Video on Demand. These outlets are relatively new arenas for us and therefore we have not yet established a strong presence in these outlets or been able to market our new services to a great extent. Historically, we received revenues from three sources: fees received from customers of our Players Network, advertising fees, and fees from third party programming production. In addition to spending less time and attention to these historical sources of revenue, each of these three sources declined in production of revenue during the quarter, with the largest decrease in our advertising revenue.

 

 

EXPENSES:

 

 

Cost of production

 

Cost of production for the three months ended June 30, 2006 was $13,935, a decrease of $45,807, or 77%, from $59,742 for the three months ended June 30, 2005. During the same period of 2005, we were nearing the launch of our Broadband Network and therefore incurred higher than normal costs of production for this period.

 

General and administrative expenses

 

General and administrative expenses were $142,744 for the three months ended June 30, 2006 versus $70,550 for the three months ended June 30, 2005, which resulted in an increase of $72,194 or 102%. As we have continued in the process of our business restructuring we have increased our general and administrative expenses when compared to the three months ended June 30, 2005. We have hired additional personnel and incurred additional administrative overhead relating to our revised operations.

 

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Salaries and wages / Consulting services

 

Salary and wage expenses, which include those owed to our related parties, were $152,067 for the three months ended June 30, 2006 versus $37,400 for the three months ended June 30, 2005. This resulted in an increase of $114,667, or 307%, over the same period in 2005. Total consulting service expenses were $204,416 for the three months ended June 30, 2006 versus $529,745 for the three months ended June 30, 2005. This resulted in a decrease of $325,329 or 61%. During the same period of 2005, we incurred substantial consulting expenses as we prepared our launch of the Broadband Network. Compared to the same period in 2006, we reduced consulting expenses, but increased our company personnel to maintain our current operations and help expand into additional business outlets.

 

Depreciation and amortization

 

Depreciation and amortization expenses were $9,231 for the three months ended June 30, 2006 versus $12,831 for the three months ended June 30, 2005. This resulted in a decrease of $3,600, or 28%, over the same period in 2005. This decrease was a result of a December 31, 2005 lease hold adjustment.

 

Total expenses

 

Total expenses were $539,711 for the three months ended June 30, 2006 versus $728,413 for the three months ended June 30, 2005. This resulted in a decrease of $188,702, or 26%. Although we have initiated the expansion of our business into new outlets, we have had to increase some of our expenses. At this same time we have also been able to decrease expenses in other areas. Overall we have been able to decrease a significant amount of expenses, especially as it relates to consulting expenses and cost of production.

 

Net Operating (Loss)

 

The net operating loss for the three months ended June 30, 2006 was $503,551, versus a net operating loss of $683,038 for the three months ended June 30, 2005, a decrease in net operating loss of $179,487 (26%). During our previous two quarters, we experienced an increase in net loss in connection with our expansion in business endeavors of Video on Demand. However, this quarter we were able to reduce our net operating loss because of our total lower operating expenses. We anticipate this reduction in net losses to continue to decrease as we stabilize in this new medium of business.

 

 

 

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Results of Operations for the Six Months Ended June 30, 2006 and 2005.

 

INCOME:

 

Revenues:

 

Revenues for the six months ended June 30, 2006 were $109,920 compared to revenues of $126,341 in the six months ended June 30, 2005. This resulted in a decrease in revenues of $16,421, or 13%, from the same period one year ago. The primary reason for a decrease in revenues is a result of our change in business focus to distributing our programming through our Broadband Network as well as the distribution through Video on Demand. As these are relatively new endeavors we have not been able to produce significant revenues in these arenas. Additionally, we have experienced a large decrease in our advertising revenue in the last six months which was one of our past revenue sources.

 

EXPENSES:

 

 

Cost of production

 

Cost of production for the six months ended June 30, 2006 was $92,113, an increase of $11,549, or 14%, from $80,564 for the six months ended June 30, 2005. The increase was experienced in the first quarter of 2006 and ultimately carried over into this quarter causing a slight increase when compared to the same period in 2005. However, our costs of production were in direct proportion to our decrease in revenues.

 

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General and administrative expenses

 

General and administrative expenses were $272,396 for the six months ended June 30, 2006 versus $127,816 for the six months ended June 30, 2005, which resulted in an increase of $144,580 or 113%. Over the last six months, we have steadily increased our general and administrative expenses as we have incurred additional administrative overhead relating to our business.

 

Salaries and wages / Consulting services

 

Salary and wage expenses totaled $259,505 for the six months ended June 30, 2006 versus $75,000 for the six months ended June 30, 2005. This resulted in an increase of $184,506, or 246%, over the same period in 2005. Total consulting service expenses were $382,811 for the six months ended June 30, 2006 versus $554,745 for the six months ended June 30, 2005. This resulted in a decrease of $171,934 or 31%. During the second quarter of 2005, we incurred substantial consulting expenses as we prepared the launch of the Broadband Network. However, during the first six months of 2006, we have eliminated these large consulting expenses. However, we have had to hire personnel to oversee our daily operations, which is shown in our increase of salary and wage expenses.

 

Depreciation and amortization

 

Depreciation and amortization expenses were $27,263 for the six months ended June 30, 2006 versus $25,532 for the six months ended June 30, 2005. This resulted in an increase of $1,731, or 7%, over the same period in 2005. This increase is attributable to the purchase of computer software.

 

Total Expenses

 

Total expenses were $1,071,518 for the six months ended June 30, 2006 versus $899,946 for the six months ended June 30, 2005. This resulted in a increase of $171,572, or 19%. However, as to be expected with the entrance of new business directions, we have experienced increases in expenses, specifically as it relates to general and administrative expenses and salaries.

 

Net Operating (Loss)

 

The net operating loss for the six months ended June 30, 2006 was $961,598, versus a net operating loss of $773,605 for the six months ended June 30, 2005, an increase in net operating loss of $187,933. Over the last six months we have had to absorb the continuing effects of business expansion, especially as it relates to our Video on Demand operations. However, we have still been able to reduce our net operating loss with reductions in consulting and total expenses. We believe the expansion and addition of the new mediums are necessary for the overall business growth.

 

 

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LIQUIDITY AND CAPITAL RESOURCES

 

The following table summarizes current assets, current liabilities, and working capital at June 30, 2006 compared to December 31, 2005.

 

 

As of June 30, 2006, we had current assets of $45,866 and current liabilities of $458,236, which resulted in a working capital deficit of $412,370. We anticipate incurring operating losses over the next twelve months. Our operating history makes predictions of future operating results difficult to ascertain. Our prospects must be considered in light of the risks, expenses and difficulties frequently encountered by companies in our industry. Such risks include, but are not limited to, an evolving and unpredictable business model and the management of growth. To address these risks we must, among other things, implement and successfully execute our business and marketing strategy, continue to develop and upgrade technology and products, respond to competitive developments, and attract, retain and motivate qualified personnel.

 

Our principal source of operating capital has been provided from private sales of our common stock, revenues from operations and debt financing. During the first quarter of 2006, we secured debt financing for a principal amount of $250,000 and during the second quarter, we entered into four convertible debenture agreements to raise an additional $95,000. All of these agreements are in the form of 5% convertible debentures due in three years. Furthermore; the debenture holders have the option of converting the principal amount plus any accrued interest into shares of our common stock. The agreements executed during the first quarter have a conversion price of $0.35 and the agreements executed during the second quarter have a conversion price of $0.15 per share. The debentures are convertible into a total of 1,347,620 shares of our common stock.

 

As we continue the shift in our business focus and attempt to expand operational activities, we expect to continue to experience net negative cash flows from operations in amounts not now determinable, and will be required to obtain additional financing to fund operations through common stock offerings and debt borrowings to the extent necessary to provide working capital. We have and expect to continue to have substantial capital expenditure and working capital needs. We do not now have funds sufficient to fund our operations at their current level for the next 12 months. We need to raise additional cash to fund our operations and implement our business plan. We need approximately $1 million dollars to maintain our current level of operations. We need an additional $1.5 million dollars ($2.5 million in total) to enable us to pursue our business plan for fiscal 2006.

 

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To conserve our capital requirements, we have issued shares and granted options in lieu of cash payments to employees and outside consultants, and we expect to continue this practice for the next twelve months. At this point in time we are not in a position to determine an approximate number of shares that the Company may issue. As a consequence, the additional issuance of shares may have a substantial dilutive impact on our current stockholders.

 

Going concern

 

Our financial statements are prepared using the generally accepted accounting principles applicable to a going concern, which contemplates the realization of assets and liquidation of liabilities in the normal course of business. We have had repetitive years of net losses, and have an accumulated deficit of $12,276,137 as of June 30, 2006. In order to obtain the necessary capital, we have raised funds via stock sales and convertible debentures. However, we must seek additional sources of capital, and we must attain future profitable operations for us to continue as a going concern. We will continue to initiate our business plan and raise additional capital. We have not made any adjustments to our financial statements that might be necessary should we be unable to continue as a going concern.

 

Off-Balance Sheet Arrangements

 

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results or operations, liquidity, capital expenditures or capital resources that is material to investors.

 

Application of Critical Accounting Policies and Pronouncements

 

The preparation of our consolidated financial statements in conformity with accounting principles generally accepted in the United States requires us to make estimates and judgments that affect our reported assets, liabilities, revenues, and expenses, and the disclosure of contingent assets and liabilities. We base our estimates and judgments on historical experience and on various other assumptions we believe to be reasonable under the circumstances. Future events, however, may differ markedly from our current expectations and assumptions. While there are a number of significant accounting policies affecting our consolidated financial statements; we believe the following critical accounting policies involve the most complex, difficult and subjective estimates and judgments:

 

Use of estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amount of revenues and expenses during the reporting period. Actual results could differ from those estimates

 

 

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Revenue recognition

For revenue from product sales, the Company recognizes revenue in accordance with SEC Staff Accounting Bulletin No. 101, “Revenue Recognition in Financial Statements” (“SAB 101”). SAB 101 requires that four basic criteria must be met before revenue can be recognized: (1) persuasive evidence of an arrangement exists; (2) delivery has occurred; (3) the selling price is fixed and determinable; and (4) collectibility is reasonably assured. Determination of criteria (3) and (4) are based on management’s judgments regarding the fixed nature of the selling prices of the products delivered and the collectibility of those amounts. Provisions for discounts and rebates to customers, estimated returns and allowances, and other adjustments are provided for in the same period the related sales are recorded. The Company defers any revenue for which the product has not been delivered or is subject to refund until such time that the Company and the customer jointly determine that the product has been delivered or no refund will be required.

 

Network revenue consists of monthly network broadcast subscription revenue, which is recognized as the service is performed. Broadcast television advertising revenue is recognized when advertisements are aired. Video production revenue is recognized as digital video film is completed and accepted by the customer. Stage rentals are recognized during the rental period.

 

Cash and cash equivalents

The Company maintains a cash balances in interest and non-interest-bearing accounts, which do not currently exceed federally insured limits. For the purpose of the statements of cash flows, all highly liquid investments with an original maturity of three months or less are considered to be cash equivalents.

 

Income taxes

The Company applies recognizes deferred tax assets and liabilities based on differences between the financial reporting and tax bases of assets and liabilities using the enacted tax rates and laws that are expected to be in effect when the differences are expected to be recovered. The Company provides a valuation allowance for deferred tax assets for which it does not consider realization of such assets to be more likely than not

 

Impairment of long-lived assets

Long-lived assets held and used by the Company are reviewed for possible impairment whenever events or circumstances indicate the carrying amount of an asset may not be recoverable or is impaired. Recoverability is assessed using undiscounted cash flows based upon historical results and current projections of earnings before interest and taxes. Impairment is measured using discounted cash flows of future operating results based upon a rate that corresponds to the cost of capital. Impairments are recognized in operating results to the extent that carrying value exceeds discounted cash flows of future operations. PNTV recognized impairment losses of $0 and $15,496 during the six months ended June 30, 2006 and year ended December 31, 2005.

 

Stock-based compensation

In December 2004, the FASB issued SFAS No. 123 (revised 2004). Share-Based Payment is a revision of SFAS No. 123, Accounting for Stock-Based Compensation. SFAS No. 123(R) supersedes APB Opinion No. 25, Accounting for Stock Issued to Employees and amends SFAS No. 95, Statement of Cash Flows. Generally, the approach in SFAS No. 123(R) is similar to the approach described in SFAS No. 123. However, SFAS No. 123(R) requires all share-based

 

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payments to employees, including grants of employee stock options, to be recognized in the income statement based on their fair values. Pro forma disclosure is no longer an alternative. PNTV adopted SFAS No. 123 (R) during the fourth quarter of 2005. Stock issued for services totaled $437,173 and $2,580,910 for the six months ended June 30, 2006 and for the year ended December 31, 2005.

 

Recently Issued Accounting Pronouncement

 

In May 2005, the FASB issued SFAS No. 154, “Accounting Changes and Error Corrections” (“SFAS No. 154”) which supersedes APB Opinion No. 20, “Accounting Changes” and SFAS No. 3 “Reporting Accounting Changes in Interim Financial Statements”. SFAS No. 154 changes the requirements for accounting for and reporting of changes in accounting principle. The statement requires the retroactive application to prior periods’ financial statements of changes in accounting principles, unless it is impracticable to determine either the period specific effects or the cumulative effect of the change. SFAS No. 154 does not change the guidance for reporting the correction of an error in previously issued financial statements or the change in an accounting estimate. SFAS No. 154 is effective for accounting changes and corrections of errors made in fiscal years beginning after December 15, 2005. The Company does not believe SFAS No. 154 will have an immediate significant impact on its financial position or results of operations.

 

FACTORS THAT MAY AFFECT OUR RESULTS OF OPERATION

 

Risk Relating With Our Business and Marketplace  

 

We will need additional capital in the future to finance our planned growth, which we may not be able to raise or it may only be available on terms unfavorable to us or our stockholders, which may result in our inability to fund our working capital requirements and harm our operational results.

 

We have and expect to continue to have substantial capital expenditure and working capital needs. We believe that current cash on hand, anticipated revenues from operations and the other sources of liquidity are not sufficient to fund our operations through fiscal 2006. These continuing losses may be greater than current levels. If our revenues do not increase substantially or if our expenses exceed our expectations, we may never become profitable. Even if we do achieve profitability, we may not sustain profitability on a quarterly or annual basis in the future.

 

If operating difficulties or other factors, many of which are beyond our control, cause our revenues or cash flows from operations to decrease, we may be limited in our ability to spend the capital necessary to enhance our operations. If our resources or cash flows do not satisfy our operational needs, we will require additional financing, in addition to anticipated cash generated from our operations, to fund our planned growth. Additional financing might not be available on terms favorable to us, or at all. If adequate funds were not available or were not available on acceptable terms, our ability to fund our operations, take advantage of unanticipated opportunities, develop or enhance our business or otherwise respond to competitive pressures would be significantly limited. In such a capital restricted situation, we may maintain a status quo operational position and curtail any expansion plans.

 

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If we raise additional funds through the issuance of equity or convertible debt securities, the percentage ownership of our stockholders would be reduced, and these newly issued securities might have rights, preferences or privileges senior to those of existing stockholders.

 

Our business is speculative, among other reasons, because our revenues are derived from the acceptance of our programming. Predicting what type of programming will be popular is difficult and our failure to develop appealing programming could materially adversely affect our business.         

 

Our programming is the key to our success. It represents the catalyst for generating our revenues, and is subject to a number of uncertainties. Our success depends on the quality of our programming and the quality of other programming released into marketplace at or near the same time as ours, the availability of alternative forms of entertainment and leisure time activities, general economic conditions and other tangible and intangible factors, all of which can change and cannot be predicted with certainty. There can be no assurance that our current or future programming will appeal to consumer or persons who would pay to broadcast it. Any failure to develop appealing programming would materially and adversely affect our business, results of operations and financial condition.

 

The current change in our business focus presents a number of challenges and may not prove to be successful or allow for us to become profitable.

 

Historically, we have distributed our programming by means of multiple platforms including television syndication, Video On Demand, DVD sales, our Web site, and our proprietary 24-hour private network inside Las Vegas and Atlantic City gaming hotels. We recently decided to change our focus and broaden our distribution channels. In the future, we intend to focus on distributing our programming through a new Broadband Network, and through cable television, broadcast and satellite television, Video On Demand, Pay-Per-View, DVD distribution, radio, print, and out-of-home media including mobile devices, additional land-based locations, in-flight venues, and on-board sources. This change in focus is expected to increase our costs, to require the additional financing being sought hereby, and to affect our financial model in terms of margins, cash flow requirements, and other areas. We have an extremely limited history with respect to the direction our business is now taking. There can be no assurance that we will be able to succeed in implementing our strategy, or that we will be able to achieve positive cash flow or profitable operations as a result of these changes in our business.

 

We may be adversely affected by changing consumer preferences..

 

Gambling appears to have become more accepted by and popular with many more persons in recent years. However, the gambling industry is subject to shifting consumer preferences and perceptions. A dramatic shift in consumer acceptance or interest in gaming could materially adversely affect us.

 

 

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Risk Factors Relating to Our Common Stock  

 

Because our common stock is deemed a low-priced “Penny” Stock, an investment in our common stock should be considered high risk and subject to marketability restrictions.

 

Since our common stock is a penny stock, as defined in Rule 3a51-1 under the Securities Exchange Act, it will be more difficult for investors to liquidate their investment of our common stock. Until the trading price of the common stock rises above $5.00 per share, if ever, trading in the common stock is subject to the penny stock rules of the Securities Exchange Act specified in rules 15g-1 through 15g-10. Those rules require broker-dealers, before effecting transactions in any penny stock, to:

 

 

Consequently, the penny stock rules may restrict the ability or willingness of broker-dealers to sell the common stock and may affect the ability of holders to sell their common stock in the secondary market and the price at which such holders can sell any such securities. These additional procedures could also limit our ability to raise additional capital in the future.

 

Since our shares are thinly traded and trading on the OTC Bulletin Board, trading volumes and prices may be sporadic because it is not an exchange, stockholders may have difficulty reselling their shares.

 

Our common shares are currently listed for public trading on the Over-the-Counter Bulletin Board. The trading price of our common shares has been subject to wide fluctuations. Trading prices of our common shares may fluctuate in response to a number of factors, many of which will be beyond our control. The stock market has generally experienced extreme price and volume fluctuations that have often been unrelated or disproportionate to the operating performance of companies with limited business operations. There can be no assurance that trading prices and price earnings ratios previously experienced by our common shares will be matched or maintained. Broad market and industry factors may adversely affect the market price of our common shares, regardless of our operating performance.

 

In the past, following periods of volatility in the market price of a company’s securities, securities class-action litigation has often been instituted. Such litigation, if instituted, could result in substantial costs for us and a diversion of management’s attention and resources.

 

If we fail to remain current on our reporting requirements, we could be removed from the OTC Bulletin Board which would limit the ability of broker-dealers to sell our securities and the ability of stockholders to sell their securities in the secondary market.

 

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Companies trading on the OTC Bulletin Board, such as us, must be reporting issuers under Section 12 of the Securities Exchange Act of 1934, as amended, and must be current in their reports under Section 13, in order to maintain price quotation privileges on the OTC Bulletin Board. More specifically, NASD has enacted Rule 6530, which determines eligibility of issuers quoted on the OTC Bulletin Board by requiring an issuer to be current in its filings with the Commission. Pursuant to Rule 6530(e), if we file our reports late with the Commission three times in a two-year period or our securities are removed from the OTC Bulletin Board for failure to timely file twice in a two-year period then we will be ineligible for quotation on the OTC Bulletin Board. Currently, this quarterly report will be considered late as we were unable to meet the filing grace period as defined under Rule 12b-25. Therefore, we must not have two more late filings within the next two years or we will be in jeopardy of being dequoted from the OTC Bulletin Board. As a result, the market liquidity for our securities could be severely adversely affected by limiting the ability of broker-dealers to sell our securities and the ability of stockholders to sell their securities in the secondary market.

 

Item 3. Controls and Procedures

 

We maintain disclosure controls and procedures designed to ensure that information required to be disclosed in reports filed under the Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the specified time periods. We conducted an evaluation, with the participation of Mark Bradley, our Chief Executive Officer and Principal Accounting Officer, of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended, as of June 30, 2006, to ensure that information required to be disclosed by us in the reports filed or submitted by us under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the Securities Exchange Commission’s rules and forms, including to ensure that information required to be disclosed by us in the reports filed or submitted by us under the Exchange Act is accumulated and communicated to our management, including our principal executive and principal accounting officer, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure. Based upon his evaluation, Mr. Bradley concluded that as of June 30, 2006, our disclosure controls and procedures were not effective at the reasonable assurance level due to the material weaknesses described below.

 

In light of the material weaknesses described below, we performed additional analysis and other post-closing procedures to ensure our consolidated financial statements were prepared in accordance with generally accepted accounting principles. Accordingly, we believe that the financial statements included in this report fairly present, in all material respects, our financial condition, results of operations and cash flows for the periods presented.

 

A material weakness is a control deficiency (within the meaning of the Public Company Accounting Oversight Board (PCAOB) Auditing Standard No. 2) or combination of control deficiencies, that results in more than a remote likelihood that a material misstatement of the annual or interim financial statements will not be prevented or detected. Management has identified the following three material weaknesses which have caused management to conclude that, as of June 30, 2006, our disclosure controls and procedures were not effective at the reasonable assurance level:

 

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To address these material weaknesses, management performed additional analyses and other procedures to ensure that the financial statements included herein fairly present, in all material respects, our financial position, results of operations and cash flows for the periods presented.

 

Remediation of Material Weaknesses

 

To remediate the material weaknesses in our disclosure controls and procedures identified above, in addition to working with our independent auditors, we have engaged Opus Pointe, a consulting firm that provides expertise in accounting matters and performs accounting services on an outsourced basis, to supplement our internal accounting and bookkeeping capabilities. Through our relationship with Opus Pointe and working with our independent auditors, we have specifically addressed the material weakness relating to our restatement of the March 31, 2006 financials by reflecting the corrections of the previous period in the financials contained in this filing.

 

Changes in Internal Control over Financial Reporting

 

Except as noted above, there were no changes in our internal control over financial reporting, as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act, during our most recently completed fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

 

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PART II--OTHER INFORMATION

 

 

On June 28, 2006, we were notified that a default judgment had been improperly secured against the Company by a previous consultant. Through the default judgment, a levy was placed upon the corporate bank account in the amount of $33,535. Our corporate counsel filed a motion to set aside the default judgment on June 29, 2006. On July 14, 2006, the judgment was set aside and all monies previously levied have been returned to us.

 

From time to time, we may become involved in various lawsuits and legal proceedings which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. We are not presently a party to any material litigation, nor to the knowledge of management is any litigation threatened against us, which may materially affect us.

 

Item 2. Changes in Securities

 

 

On February 20, 2006, we authorized the issuance of 233,000 shares of our common stock to various consultants and employees as compensation for services provided. As of June 30, 2006, there were 35,000 shares that had not been issued.

 

On May 21, 2006, we authorized the issuance of 300,000 shares of our common stock to Vegas Media Group as compensation for post production services. As of June 30, 2006, the shares had not been issued.

 

On May 21, 2006, we authorized the issuance of 185,000 shares of our common stock to various consultants and employees as compensation for services provided. As of June 30, 2006, there were 115,000 shares that had not been issued.

 

On May 21, 2006, we authorized the issuance of 436,637 shares to Michael Berk and 80,000 shares to Mark Bradley as payment for deferred salaries. As of June 30, 2006, the shares had not been issued.

 

On May 26, 2006, we issued a total of 278,000 shares of our common stock to 9 consultants and employees. These shares were previously authorized on February 20, 2006, May 21, 2006, or May 26, 2006.

 

We believe that the issuance of all the shares described above was exempt from the registration and prospectus delivery requirements of the Securities Act of 1933 by virtue of Section 4(2). The shares were issued directly by the Company and did not involve a public offering or general solicitation. Each individual/entity was afforded an opportunity for effective

 

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access to files and records of the Company that contained the relevant information needed to make its investment decision, including the financial statements and Exchange Act reports. We reasonably believe that the individuals/entities immediately prior to issuing the shares, had such knowledge and experience in financial and business matters that they were capable of evaluating the merits and risks of their investment. Additionally, the individuals/entities had the opportunity to speak with our management on several occasions prior to its investment decision.

 

Convertible Debentures

 

During the quarter ended March 31, 2006, we entered into three 5% convertible debentures maturing in 2009 with annual interest payments. The debentures have a conversion price of $0.35. If all debentures are converted, a total of 714,287 shares of our common stock would be issued. We believe that the issuance of all the debentures described above was exempt from the registration and prospectus delivery requirements of the Securities Act of 1933 by virtue of Section 4(2). The debentures were issued directly by the Company and did not involve a public offering or general solicitation. Each individual/entity was afforded an opportunity for effective access to files and records of the Company that contained the relevant information needed to make its investment decision, including the financial statements and Exchange Act reports. We reasonably believe that the individuals/entities immediately prior to issuing the convertible debentures, had such knowledge and experience in financial and business matters that they were capable of evaluating the merits and risks of their investment. Additionally, the individuals/entities had the opportunity to speak with our management on several occasions prior to its investment decision.

 

During the quarter ended June 30, 2006, we entered into four 5% convertible debentures maturing in 2009 with annual interest payments. The debentures have a conversion price of $0.15. If all debentures are converted, a total of 633,334 shares of our common stock would be issued. We believe that the issuance of all the debentures described above was exempt from the registration and prospectus delivery requirements of the Securities Act of 1933 by virtue of Section 4(2). The debentures were issued directly by the Company and did not involve a public offering or general solicitation. Each individual/entity were afforded an opportunity for effective access to files and records of the Company that contained the relevant information needed to make its investment decision, including the financial statements and Exchange Act reports. We reasonably believe that the individuals/entities immediately prior to issuing the convertible debentures, had such knowledge and experience in financial and business matters that they were capable of evaluating the merits and risks of their investment. Additionally, the individuals/entities had the opportunity to speak with our management on several occasions prior to its investment decision.

 

Recent Issuances of Securities Registered Pursuant to Form S-8

 

We issued shares to the following consultants from a Registration Statement on Form S-8 filed on September 13, 2004.

 

 

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Warrants Issued

 

On June 15, 2006, we issued 50,000 warrants to purchase shares of our common stock to Bob Smith at a price of $0.25 per share and exercisable for 24 months from the date of issuance. The warrants were issued in connection with the execution of a convertible debenture.

 

On June 17, 2006, we issued 80,000 warrants to purchase shares of our common stock to Richard Jaslow at a price of $0.25 per share and exercisable for 24 months from the date of issuance. The warrants were issued in connection with the execution of a convertible debenture.

 

On June 22, 2006, we issued 60,000 warrants to purchase shares of our common stock to Ron Keil at a price of $0.25 per share and exercisable for 24 months from the date of issuance. The warrants were issued in connection with the execution of a convertible debenture.

 

We believe that the issuance of all the warrants described above was exempt from the registration and prospectus delivery requirements of the Securities Act of 1933 by virtue of Section 4(2). The warrants were issued directly by the Company and did not involve a public offering or general solicitation. Each individual was afforded an opportunity for effective access to files and records of the Company that contained the relevant information needed to make their investment decision, including the financial statements and Exchange Act reports. We reasonably believe that the individuals immediately prior to issuing the warrants, had such knowledge and experience in financial and business matters that they were capable of evaluating the merits and risks of their investment. Additionally, the individuals had the opportunity to speak with our management on several occasions prior to its investment decision.

 

Options Issued

 

On February 20, 2006, we entered into a service agreement with an individual to perform strategic and development corporate services for the Company. As consideration for this agreement, we authorized options to purchase a total of 80,000 shares of our common stock at a price of $0.50 per share. Options will vest on a quarterly basis with 20,000 each quarter.

 

On May 21, 2006, we issued 150,000 and 50,000 options to purchase shares of our common stock to Doug Miller and Morden C. Lazarus, respectively, at a price of $0.25 per share. The options are exercisable for 36 months from the date of issuance.

 

We believe that the issuance of all the options described above was exempt from the registration and prospectus delivery requirements of the Securities Act of 1933 by virtue of Section 4(2). The options were issued directly by the Company and did not involve a public offering or general solicitation. Each individual was afforded an opportunity for effective access to files and records of the Company that contained the relevant information needed to make their investment decision, including the financial statements and Exchange Act reports. We

 

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reasonably believe that the individuals immediately prior to issuing the options, had such knowledge and experience in financial and business matters that they were capable of evaluating the merits and risks of their investment. Additionally, the individuals had the opportunity to speak with our management on several occasions prior to its investment decision.

 

Subsequent Issuances

 

On August 2, 2006, we issued a total of 120,000 shares of our common stock to 6 individuals as compensation for services provided. We believe that the issuance of all the shares described above was exempt from the registration and prospectus delivery requirements of the Securities Act of 1933 by virtue of Section 4(2). The shares were issued directly by the Company and did not involve a public offering or general solicitation. Each individual/entity was afforded an opportunity for effective access to files and records of the Company that contained the relevant information needed to make its investment decision, including the financial statements and Exchange Act reports. We reasonably believe that the individuals/entities immediately prior to issuing the shares, had such knowledge and experience in financial and business matters that they were capable of evaluating the merits and risks of their investment. Additionally, the individuals/entities had the opportunity to speak with our management on several occasions prior to its investment decision.

 

 

None.

 

 

None.

 

 

 

 

 

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SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

THE PLAYERS NETWORK

(Registrant)

 

 

By:/s/ Mark Bradley                                       

      Mark Bradley, Chief Executive Officer

      (Principal Financial Officer and

      Principal Accounting Officer)

 

Date: September 18, 2006

 

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