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registrant in connection with Rule 12g3-2(b):
VRG Launches VARIG’s New Visual Identity
Sao Paulo, October 23, 2007 – GOL Linhas Aéreas Inteligentes S.A. (NYSE: GOL and Bovespa: GOLL4), the parent company of Brazil’s low-cost airlines GOL Transportes Aéreos S.A. and VRG Linhas Aéreas S.A., today unveils the new visual identity of VARIG, the brand operated by VRG.
The initial changes in the Company’s new visual identity are based on a new logo: orange surrounded by a strong blue with waves that simulate the aerodynamics of an airplane during flight. These lines also appear in the modern exterior design painted on the aircraft, on the cabin crew’s uniforms, and in all of VRG’s airport terminals.
The transformation of VARIG’s brand will also cater to passenger’s senses. On international routes, the Company created a new concept, “Espaço Vita” (Life Space), which offers customers more quality of life and an enhanced air travel experience. Following the “Espaço Vita” concept, friendly flight attendants will offer passengers selections from a specially-created menu with nutritious meal options as well as complimentary newspapers and magazines to increase their entertainment options and comfort. On domestic flights, passengers will be immersed in the Sabores e Aromas do Brasil (Tastes and Aromas of Brazil) – a new in-flight service offering.
“The new low-cost operating model adopted by the Company allows VRG to offer high standards of customer service at a lower cost. Passenger satisfaction is our main concern: 100% care, 0% excess,” says Murilo Barbosa, VRG’s Marketing Director.
VARIG’s quality of service will extend beyond its passengers in the air. The Company’s call center will provide customers on the ground with access to up-to-date information and the ability to purchase tickets more conveniently. Additionally, the VIP rooms at Rio de Janeiro’s Tom Jobim Airport, São Paulo’s Guarulhos Airport, Paraná’s Afonso Pena Airport, and Rio Grande do Sul’s Salgado Filho Airport are being remodeled to provide maximum convenience to VRG’s passengers by 2008.
About GOL Linhas Aéreas Inteligentes S.A.
GOL Linhas Aéreas Inteligentes S.A. is the parent company of low-cost airlines GOL Transportes Aéreos S.A. (“GTA”, which operates the GOL brand) and VRG Linhas Aéreas S.A. (“VRG”, which operates the VARIG
brand). GTA and VRG offer daily flights to more destinations in Brazil than any other domestic airline while providing customers with the most convenient flight schedules in the country. The airlines operate a young, modern fleet of Boeing aircraft,
the safest and most comfortable aircraft of its class, with low maintenance, fuel and training costs, and high aircraft utilization and efficiency ratios. In addition to safe and reliable services, which stimulate brand recognition and customer
satisfaction, the Company’s service is recognized as the best value proposition in the market. Growth plans include increasing frequencies in existing markets and adding service to additional markets in both Brazil and other high-traffic travel
destinations. Shares are listed on the NYSE (GOL) and the Bovespa (GOLL4) stock exchanges.
GOL Transportes Aéreos S.A. offers over 630 daily flights to 58 destinations connecting the most important cities in Brazil as well as the main destinations in Argentina, Bolivia, Chile, Paraguay, Peru and Uruguay. For more information on GOL flight times and fares, please access www.voegol.com.br or call: 0300-115-2121 in Brazil, 0810-266-3131 in Argentina, 800-1001-21 in Bolivia, 1 888 0042 0090 or 1230 020 9104 in Chile, 009 800 55 1 0007 in Paraguay, 0800 52 900 in Peru, 0004 055 127 in Uruguay and 55 11 2125-3200 in other countries.
VRG Linhas Aéreas S.A. offers over 120 daily flights to 14 destinations in Brazil: Belo Horizonte, Brasília, Curitiba, Fernando de Noronha, Florianópolis, Fortaleza, Manaus, Porto Alegre, Recife,
Rio de Janeiro (Santos Dumont and Tom Jobim), Salvador and São Paulo (Congonhas and Guarulhos). VRG also offers 20 daily flights to six international destinations in South America and Europe: Buenos Aires, Bogotá and Caracas, in South America and Frankfurt, Paris and Rome, in Europe. For more information on VRG flight times and fares, please access www.varig.com.br or call: 4003-7000 in Brazil, 54 11 4329 9211 in Buenos Aires (Monday - Friday), 0810 32182744 in other areas of Argentina (Monday - Friday), or 54 11 5480 8017 9 in all areas of Argentina (Saturday - Sunday and Holidays), 57 1 350 7100 in Colombia, 44 207 660 0341 in England, 33 1 70 48 00 58 in France, 39 06 4877 1352 in Italy, 34 91 754 7014 in Spain and 1 800 468 2744 or 1 800 GO VARIG in the USA and Canada.
CONTACT: GOL Linhas Aéreas Inteligentes S.A.
| Corporate Communications | Investor Relations | |
| Ph: (5511) 3169 6967 | Ph: (5511) 3169 6800 | |
| E-mail: comcorp@golnaweb.com.br | E-mail: ri@golnaweb.com.br | |
| Site: www.voegol.com.br/ir | ||
| Media – Brazil & Latin America | Media – U.S. & Europe | |
| MVL Comunicação; D. Barbará and A. | Edelman; G. Juncadella and M. Smith | |
| Michelacci | Ph: +1 (212) 704-4448 / 704-8196 | |
| Ph: (5511) 3049-0349 / 0341 | E- mail:gabriela.juncadella@edelman.com; | |
| E-mail: daniela.barbara@mvl.com.br; | meaghan.smith@edelman.com | |
| alexandre.michelacci@mvl.com.br | ||
This release contains forward-looking statements relating to the prospects of the business, estimates for operating and financial results, and those related to growth prospects of GOL. These are merely projections and, as such, are based exclusively on the expectations of GOL’s management concerning the future of the business and its continued access to capital to fund the Company’s business plan. Such forward-looking statements depend, substantially, on changes in market conditions, government regulations, competitive pressures, the performance of the Brazilian economy and the industry, among other factors and risks disclosed in GOL’s filed disclosure documents and are, therefore, subject to change without prior notice.
GOL LINHAS AÉREAS INTELIGENTES S.A. |
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By: |
/S/ Richard F. Lark, Jr.
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Name: Richard F. Lark, Jr.
Title: Executive Vice President – Finance, Chief Financial Officer |
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This press release may contain forward-looking statements. These statements are statements that are not historical facts, and are based on management's current view and estimates offuture economic circumstances, industry conditions, company performance and financial results. The words "anticipates", "believes", "estimates", "expects", "plans" and similar expressions, as they relate to the company, are intended to identify forward-looking statements. Statements regarding the declaration or payment of dividends, the implementation of principal operating and financing strategies and capital expenditure plans, the direction of future operations and the factors or trends affecting financial condition, liquidity or results of operations are examples of forward-looking statements. Such statements reflect the current views of management and are subject to a number of risks and uncertainties. There is no guarantee that the expected events, trends or results will a ctually occur. The statements are based on many assumptions and factors, including general economic and market conditions, industry conditions, and operating factors. Any changes in such assumptions or factors could cause actual results to differ materially from current expectations.