Washington, D. C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

                          Date of Report August 3, 2004
                        (Date of earliest event reported)

                               FORD MOTOR COMPANY
             (Exact name of registrant as specified in its charter)

                 (State or other jurisdiction of incorporation)

           1-3950                                       38-0549190
           ------                                       ----------
    (Commission File Number)                 (IRS Employer Identification No.)

 One American Road, Dearborn, Michigan                     48126
 -------------------------------------                     -----
(Address of principal executive offices)                 (Zip Code)

         Registrant's telephone number, including area code 313-322-3000


Item 5.  Other Events.

     Our news release dated August 3, 2004  concerning U.S. retail sales of Ford
vehicles in July 2004,  filed as Exhibit 99 to this report,  is  incorporated by
reference herein.

Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits.


Designation            Description                   Method of Filing
-----------            -----------                   ----------------

Exhibit 99             News Release dated
                       August 3, 2004                Filed with this Report


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized on the date indicated.

                                        FORD MOTOR COMPANY

Date:  August 3, 2004                   By: /s/Kathryn S. Lamping
                                            Kathryn S. Lamping
                                            Assistant Secretary


                                  EXHIBIT INDEX

Designation                Description
-----------                -----------

Exhibit 99                 News Release dated August 3, 2004