Ownership Submission
FORM 3
 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
  COMCAST CORP
 2. Date of Event Requiring Statement (Month/Day/Year)
01/28/2011		 3. Issuer Name and Ticker or Trading Symbol
VALUEVISION MEDIA INC [VVTV]
(Last)
(First)
(Middle)
ONE COMCAST CENTER		 4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director __X__ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
5. If Amendment, Date Original Filed(Month/Day/Year)
(Street)

PHILADELPHIA, PA 19103		 6. Individual or Joint/Group Filing(Check Applicable Line)
___ Form filed by One Reporting Person
_X_ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)		 2. Amount of Securities Beneficially Owned
(Instr. 4)		 3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)		 4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock 6,452,194
I
By Subsidiary (1)

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 4)		 2. Date Exercisable and Expiration Date
(Month/Day/Year)		 3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)		 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)		 6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Performance Distribution Warrant 11/11/2006 11/11/2011 Common Stock 7,372 $ 15.74 I By Subsidiary (2)
Performance Distribution Warrant 11/11/2007 11/11/2012 Common Stock 7,372 $ 15.74 I By Subsidiary (2)

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
COMCAST CORP
ONE COMCAST CENTER
PHILADELPHIA, PA 19103		     X    
NBCUniversal, LLC
30 ROCKEFELLER PLAZA
NEW YORK, NY 10112		     X    

Signatures

/s/ Arthur R. Block, Senior Vice President, General Counsel and Secretary, Comcast Corporation 02/07/2011
**Signature of Reporting Person Date
/s/ Arthur R. Block, Senior Vice President, NBCUniversal, LLC 02/07/2011
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) NBCUniversal Media, LLC owns directly 6,452,194 shares of common stock of ValueVision Media Inc. NBCUniversal Media, LLC is a wholly owned subsidiary of NBCUniversal, LLC, which is owned 51% by Comcast Corporation (through wholly owned subsidiaries). The shares were acquired as part of Comcast's acquisition of control of the business of NBCUniversal Media, LLC (f/k/a NBC Universal, Inc.).
(2) NBCUniversal Media, LLC owns directly 7,372 warrants exchangeable for shares of common stock of ValueVision Media Inc.

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