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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 13G/A

Under the Securities Exchange Act of 1934
(Amendment No. 4)*

eLong, Inc.
(Name of Issuer)
Ordinary Shares, $.01 par value per share
(Title of Class of Securities)
290138205
(CUSIP Number)
December 31, 2008
(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

     þ Rule 13d-1(b)**

     o Rule 13d-1(c)

     þ Rule 13d-1(d)

* The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

** For Sandgrain Securities Inc. and Angelo Frank Perrone only.

 
 


 

                     
CUSIP No.
 
290138205 
 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Expedia Asia Pacific — Alpha Limited (formerly known as IACT Asia Pacific Limited)
No I.R.S Identification Number
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   þ
  (b)   o
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  Cayman Islands
       
  5.   SOLE VOTING POWER
     
NUMBER OF   0 ordinary shares
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   9,485,204 ordinary shares
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON   0 ordinary shares (1)
       
WITH 8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  9,485,204 ordinary shares (2)
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  44.3% (3)
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  00 — a limited liability company
(1) Expedia Asia Pacific — Alpha Limited (formerly known as IACT Asia Pacific Limited) is the record and beneficial owner of, and has sole voting and dispositive power with respect to, 28,550,704 High-Vote Ordinary Shares of eLong, Inc. The 28,550,704 High-Vote Ordinary Shares represent approximately 95.9% of the voting power of all issued and outstanding shares of capital stock of eLong, Inc. The High-Vote Ordinary Shares are not reportable on this Amendment (as defined below) pursuant to Sections 13(d) and (g) under the Exchange Act of 1934, as amended. In addition, Expedia Asia Pacific — Alpha Limited is the record holder of an option to purchase 156,536 ordinary shares of eLong, Inc., which is not currently exercisable. The option mirrors the terms and conditions of options to purchase ordinary shares of eLong, Inc. granted to certain employees and officers of eLong, Inc. on July 23, 2004. When an eligible eLong, Inc. employee or officer exercises his or her options, a portion of the option held by Expedia Asia Pacific — Alpha Limited equal to 30% of the aggregate number of ordinary shares issued to such employee or officer and issuable to Expedia Asia Pacific — Alpha Limited in connection with such exercise by the employee or officer becomes exercisable by Expedia Asia Pacific — Alpha Limited.
(2) Although Expedia Asia Pacific — Alpha Limited does not hold any ordinary shares of eLong, Inc., it is a party to a certain Investors Agreement dated July 23, 2004 (the “Investors Agreement”) by and among eLong, Inc. and the other parties named therein, including Expedia Asia Pacific — Alpha Limited, Billable Development, Ltd., Lawrence Auriana, Peter Lerner, Ira S. Nordlicht and Helen S. Scott JTWROS, Purple Mountain Holding, Ltd., Mind Trade Assets Limited, Gold Partner Consultants Limited, Top River Assets Limited, Wang Gui Ying, Sun Li Ming and Wang Yi Jie (the “Shareholders”), pursuant to which the Shareholders have agreed to vote any shares of capital stock of eLong, Inc. held by each Shareholder for the election of directors and other matters in the manner provided in the Investors Agreement, including for the election of directors designated by Expedia Asia Pacific — Alpha Limited. By virtue of the Investors Agreement, this Reporting Person may be deemed to beneficially own all of the Record Shares (as defined in Item 4(a)) and is filing this Amendment as part of a group solely with respect to the shared voting power under the Investors Agreement.
(3) Percentage includes only the Record Shares. Taking into account the 28,550,704 High-Vote Ordinary Shares, Expedia Asia Pacific — Alpha Limited controls approximately 95.9% of the voting power of all issued and outstanding shares of capital stock of eLong, Inc.


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Expedia, Inc.
91-1996083
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   þ
  (b)   o
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  Washington
       
  5.   SOLE VOTING POWER
     
NUMBER OF   0 ordinary shares (4)
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   9,485,204 ordinary shares (4)
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON   0 ordinary shares (4)
       
WITH 8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  9,485,204 ordinary shares (4)
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  44.3% (5)
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  CO
(4) See footnote 1 for a description of the High-Vote Ordinary Shares and the option to purchase ordinary shares held of record by Expedia Asia Pacific — Alpha Limited. Expedia, Inc., a Washington corporation (“Expedia Washington”), has ultimate voting and investment power over Expedia Asia Pacific — Alpha Limited, which is a party to the Investors Agreement. Therefore, Expedia Washington may be deemed to beneficially own the Record Shares and is filing this Amendment as part of a group solely with respect to the shared voting power under the Investors Agreement.
(5) See footnote 3.


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Expedia, Inc.
91-1996085
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   þ
  (b)   o
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  Delaware
       
  5.   SOLE VOTING POWER
     
NUMBER OF   0 ordinary shares (6)
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   9,485,204 ordinary shares (6)
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON   0 ordinary shares (6)
       
WITH 8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  9,485,204 ordinary shares (6)
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  44.3% (7)
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  CO
(6) See footnote 1 for a description of the High-Vote Ordinary Shares and the option to purchase ordinary shares held of record by Expedia Asia Pacific — Alpha Limited. Expedia, Inc., a Delaware corporation (“Expedia Delaware”), has ultimate voting and investment power over Expedia Washington, which has ultimate voting and investment power over Expedia Asia Pacific — Alpha Limited, which is a party to the Investors Agreement. Therefore, Expedia Delaware may be deemed to beneficially own the Record Shares and is filing this Amendment as part of a group solely with respect to the shared voting power under the Investors Agreement.
(7) See footnote 3.


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Barry Diller
N/A
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   þ
  (b)   o
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  United States
       
  5.   SOLE VOTING POWER
     
NUMBER OF   0 ordinary shares (8)
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   9,485,204 ordinary shares (8)
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON   0 ordinary shares (8)
       
WITH 8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  9,485,204 ordinary shares (8)
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  44.3% (9)
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  IN
(8) See footnote 1 for a description of the High-Vote Ordinary Shares and the option to purchase ordinary shares held of record by Expedia Asia Pacific — Alpha Limited. Barry Diller is the Chairman and Senior Executive of Expedia Delaware. Mr. Diller and Liberty Media Corporation are parties to a Stockholders Agreement (the “Expedia Stockholders Agreement”) relating to Expedia Delaware. Through his own holdings and the Expedia Stockholders Agreement, Mr. Diller generally has the ability to control the outcome of all matters submitted to a vote of Expedia Delaware’s stockholders (except with regard to certain specified matters). Therefore, Mr. Diller may be deemed to beneficially own the Record Shares and is filing this Amendment as part of a group solely with respect to the shared voting power under the Investors Agreement.
(9) See footnote 3.


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Billable Development, Ltd.
No I.R.S. Identification Number
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   þ
  (b)   o
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  British Virgin Islands
       
  5.   SOLE VOTING POWER
     
NUMBER OF   6,341 ordinary shares (10)
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   9,485,204 ordinary shares (11)
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON   6,341 ordinary shares
       
WITH 8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  9,485,204 ordinary shares (11)
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  44.3%
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  OO — a limited liability company
(10) Represents less than 1% of the voting power of all issued and outstanding shares of capital stock of eLong, Inc.
(11) This Reporting Person is a party to the Investors Agreement. By virtue of the Investors Agreement, this Reporting Person may be deemed to beneficially own all of the Record Shares and is filing this Amendment as part of a group solely with respect to the shared voting power under the Investors Agreement.


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Xiaojian Zhong
N/A
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   þ
  (b)   o
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  People’s Republic of China
       
  5.   SOLE VOTING POWER
     
NUMBER OF   6,341 ordinary shares (10)
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   9,485,204 ordinary shares (12)
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON   6,341 ordinary shares
       
WITH 8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  9,485,204 ordinary shares (12)
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  44.3%
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  IN
(12) Mr. Zhong has the ultimate voting and investment power with respect to Billable Development, Ltd., a party to the Investors Agreement. Therefore, Mr. Zhong may be deemed to beneficially own the Record Shares and is filing this Amendment as part of a group solely with respect to the shared voting power under the Investors Agreement.


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Lawrence Auriana
N/A
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   þ
  (b)   o
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  United States
       
  5.   SOLE VOTING POWER
     
NUMBER OF   3,911,111.12 ordinary shares (10)
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   9,485,204 ordinary shares (11)
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON   0 ordinary shares
       
WITH 8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  9,485,204 ordinary shares (11)
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  44.3%
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  IN


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Sandgrain Securities Inc.
11-300-6260
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   o
  (b)   þ
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  Delaware
       
  5.   SOLE VOTING POWER
     
NUMBER OF   0 ordinary shares
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   0 ordinary shares
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON   3,911,111.12 ordinary shares
       
WITH 8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  3,911,111.12 ordinary shares
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  21.1%
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  BD


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Angelo Frank Perrone
N/A
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   o
  (b)   þ
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  United States
       
  5.   SOLE VOTING POWER
     
NUMBER OF   0 ordinary shares
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   0 ordinary shares
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON   3,911,111.12 ordinary shares
       
WITH 8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  3,911,111.12 ordinary shares
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  21.1%
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  BD


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Peter Lerner
N/A
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   þ
  (b)   o
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  United States
       
  5.   SOLE VOTING POWER
     
NUMBER OF   0.55 ordinary shares (10)
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   9,485,204 ordinary shares (11)
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON   0.55 ordinary shares (10)
       
WITH 8.   SHARED DISPOSITIVE POWER
     
    0 shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  9,485,204 ordinary shares (11)
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  44.3%
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  IN


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Ira S. Nordlicht & Helen S. Scott JTWROS
N/A
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   þ
  (b)   o
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  United States
       
  5.   SOLE VOTING POWER
     
NUMBER OF   97,777.78 ordinary shares (10), of which 97,776 ordinary shares are represented by 48,888 American depositary shares of eLong, Inc. (Each American depositary share represents two ordinary shares.)
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   9,485,204 ordinary shares (11)
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON
WITH
  97,777.78 ordinary shares (10), of which 97,776 ordinary shares are represented by 48,888 American depositary shares of eLong, Inc. (Each American depositary share represents two ordinary shares.)
       
  8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  9,485,204 ordinary shares (11)
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  44.3%
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  IN


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Purple Mountain Holding, Ltd.
No I.R.S. Identification Number
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   þ
  (b)   o
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  British Virgin Islands
       
  5.   SOLE VOTING POWER
     
NUMBER OF   4,151,441.55 ordinary shares (10), of which 1,245,190 ordinary shares are represented by 622,595 American depositary shares of eLong, Inc. (Each American depositary share represents two ordinary shares.)
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   9,485,204 ordinary shares (11)
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON
WITH
  4,151,441.55 ordinary shares (10), of which 1,245,190 ordinary shares are represented by 622,595 American depositary shares of eLong, Inc. (Each American depositary share represents two ordinary shares.)
       
  8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  9,485,204 ordinary shares (11)
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  44.3%
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  OO — a limited liability company


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Justin Tang
N/A
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   þ      * Only with respect to the shared voting power under the Investors Agreement
  (b)   o
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  People’s Republic of China
       
  5.   SOLE VOTING POWER
     
NUMBER OF   4,457,691.55 ordinary shares (10), of which 1,245,190 ordinary shares are represented by 622,595 American depositary shares of eLong, Inc. (Each American depositary share represents two ordinary shares.)
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   9,485,204 ordinary shares (13)
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON
WITH
  4,457,691.55 ordinary shares(10), of which 1,245,190 ordinary shares are represented by 622,595 American depositary shares of eLong, Inc. (Each American depositary share represents two ordinary shares.)
       
  8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  9,791,454 ordinary shares (13)
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  45.1%
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  IN
(13) Mr. Tang has the ultimate voting and investment power with respect to Purple Mountain Holding, Ltd., a party to the Investors Agreement. Therefore, Mr. Tang may be deemed to beneficially own the Record Shares and is filing this Amendment as part of a group solely with respect to the shared voting power under the Investors Agreement. In addition, Mr. Tang holds 306,250 ordinary shares issuable upon the exercise of options that are vested or that will vest within 60 days from December 31, 2008.


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Mind Trade Assets Limited
No I.R.S. Identification Number
     
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   þ
  (b)   o
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  British Virgin Islands
       
  5.   SOLE VOTING POWER
     
NUMBER OF   235,000 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 470,000 ordinary shares in the aggregate (10)
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   9,485,204 ordinary shares (11)
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON
WITH
  235,000 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 470,000 ordinary shares in the aggregate
       
  8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  9,485,204 ordinary shares (11)
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  44.3%
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  OO — a limited liability company


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Richard Chen
N/A
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   þ      * Only with respect to the shared voting power under the Investors Agreement
  (b)   o
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  People’s Republic of China
       
  5.   SOLE VOTING POWER
     
NUMBER OF   235,000 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 470,000 ordinary shares in the aggregate (10)
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   9,485,204 ordinary shares (14)
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON
WITH
  235,000 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 470,000 ordinary shares in the aggregate (10)
       
  8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  9,485,204 ordinary shares (14)
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  44.3%
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  IN
(14) Mr. Chen has the ultimate voting and investment power with respect to Mind Trade Assets Limited, a party to the Investors Agreement. Therefore, Mr. Chen may be deemed to beneficially own the Record Shares and is filing this Amendment as part of a group solely with respect to the shared voting power under the Investors Agreement.


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Gold Partner Consultants Limited
No I.R.S. Identification Number
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   þ
  (b)   o
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  British Virgin Islands
       
  5.   SOLE VOTING POWER
     
NUMBER OF   161,450 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 322,900 ordinary shares in the aggregate (10)
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   9,485,204 ordinary shares (11)
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON
WITH
  161,450 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 322,900 ordinary shares in the aggregate
       
8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  9,485,204 ordinary shares (11)
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  44.3%
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  OO — a limited liability company


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Faith Huang
N/A
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   þ
  (b)   o
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  People’s Republic of China
       
  5.   SOLE VOTING POWER
     
NUMBER OF   161,450 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 322,900 ordinary shares in the aggregate (10)
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   9,485,204 ordinary shares (15)
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON
WITH
  161,450 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 322,900 ordinary shares in the aggregate
       
  8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  9,485,204 ordinary shares (15)
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  44.3%
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  IN
(15) Ms. Huang has the ultimate voting and investment power with respect to Gold Partner Consultants Limited, a party to the Investors Agreement. Therefore, Ms. Huang may be deemed to beneficially own the Record Shares and is filing this Amendment as part of a group solely with respect to the shared voting power under the Investors Agreement.


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Top River Assets Limited
No I.R.S. Identification Number
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   þ
  (b)   o
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  British Virgin Islands
       
  5.   SOLE VOTING POWER
     
NUMBER OF   180,000 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 360,000 ordinary shares in the aggregate (10)
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   9,485,204 ordinary shares (11)
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON
WITH
  180,000 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 360,000 ordinary shares in the aggregate (10)
       
  8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  9,485,204 ordinary shares (11)
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  44.3%
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  OO — a limited liability company


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Frank Zheng
N/A
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   þ  * Only with respect to the shared voting power under the Investors Agreement
  (b)   o
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  People’s Republic of China
       
  5.   SOLE VOTING POWER
     
NUMBER OF   180,000 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 360,000 ordinary shares in the aggregate (10)
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   9,485,204 ordinary shares (16)
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON
WITH
  180,000 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 360,000 ordinary shares in the aggregate (10)
       
  8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  9,485,204 ordinary shares (16)
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  44.3%
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  IN
(16) Mr. Zheng has the ultimate voting and investment power with respect to Top River Assets Limited, a party to the Investors Agreement. Therefore, Mr. Zheng may be deemed to beneficially own the Record Shares and is filing this Amendment as part of a group solely with respect to the shared voting power under the Investors Agreement.


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Wang Gui Ying
N/A
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   þ 
  (b)   o
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  People’s Republic of China
       
  5.   SOLE VOTING POWER
     
NUMBER OF   160 ordinary shares (10)
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   9,485,204 ordinary shares (11)
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON   160 ordinary shares
       
WITH 8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  9,485,204 ordinary shares (11)
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  44.3%
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  IN


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Wang Yi Jie
N/A
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   þ 
  (b)   o
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  People’s Republic of China
       
  5.   SOLE VOTING POWER
     
NUMBER OF   42,736 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 85,472 ordinary shares in the aggregate (10)
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   9,485,204 ordinary shares (11)
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON
WITH
  42,736 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 85,472 ordinary shares in the aggregate (10)
       
  8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  9,485,204 ordinary shares (11)
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  44.3%
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  IN


 

 

           
1.   NAMES OF REPORTING PERSONS.
I.R.S. Identification Nos. of above persons (entities only)
Sun Li Ming
N/A
     
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

  (a)   þ 
  (b)   o
     
3.   SEC USE ONLY
   
   
     
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  People’s Republic of China
       
  5.   SOLE VOTING POWER
     
NUMBER OF   40,000 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 80,000 ordinary shares in the aggregate (10)
       
SHARES 6.   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   9,485,204 ordinary shares (11)
       
EACH 7.   SOLE DISPOSITIVE POWER
REPORTING    
PERSON
WITH
  40,000 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 80,000 ordinary shares in the aggregate
       
  8.   SHARED DISPOSITIVE POWER
     
    0 ordinary shares
     
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  9,485,204 ordinary shares (11)
     
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
   
  44.3%
     
12.   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  IN


 

          This Amendment No. 4 (this “Amendment”) amends and restates in its entirety the Statement on Schedule 13G filed by the Reporting Persons with the Securities and Exchange Commission on February 14, 2005, as amended by Amendment No. 1 filed by the Reporting Persons with the Securities and Exchange Commission on February 14, 2006, as further amended by Amendment No. 2 filed by the Reporting Persons with the Securities and Exchange Commission on February 14, 2007, as further amended by Amendment No. 3 filed by the Reporting Persons with the Securities and Exchange Commission on February 14, 2008.
         
Item 1.
       
 
  (a)   Name of Issuer

eLong, Inc.
 
       
 
  (b)   Address of Issuer’s Principal Executive Offices
 
       
 
      Block B, Xingke Plaza
10 Jiuxianqiao Zhonglu
Chaoyuag District
Beijing 100016
People’s Republic of China
 
       
 
       
Item 2.
       
 
  (a)   Name of Person Filing

Expedia Asia Pacific — Alpha Limited, (formerly known as IACT Asia Pacific Limited), Expedia Washington, Expedia Delaware, Barry Diller, Billable Development, Ltd., Xiaojian Zhong, Lawrence Auriana, Sandgrain Securities Inc., Angelo Frank Perrone, Peter Lerner, Ira S. Nordlicht & Helen S. Scott, JTWROS, Purple Mountain Holding, Ltd., Justin Tang, Mind Trade Assets Limited, Richard Chen, Gold Partner Consultants Limited, Faith Huang, Top River Assets Limited, Frank Zheng, Wang Gui Ying, Sun Li Ming and Wang Yi Jie. The persons named in this paragraph are referred to individually herein as a “Reporting Person” and collectively as the “Reporting Persons.”
 
       
 
       
 
  (b)   Address of Principal Business Office or, if none, Residence:
 
       
 
      Expedia Asia Pacific — Alpha Limited
c/o Expedia, Inc.
333 108th Avenue NE
Bellevue, WA 98004
USA
 
       
 
      Expedia, Inc. (Washington)
333 108th Avenue NE
Bellevue, WA 98004
USA
 
       
 
      Expedia, Inc. (Delaware)
333 108th Avenue NE
Bellevue, WA 98004
USA
 
       
 
      Barry Diller
c/o IAC/InterActiveCorp
555 West 18th Street
New York, NY 10011
USA
 
       
 
      Billable Development, Ltd.
Room 1401, Hung Kei Mansion
8 Victoria Street
Central
Hong Kong

 


 

         
 
      Xiaojian Zhong
Room 1401, Hung Kei Mansion
8 Victoria Street
Central
Hong Kong
 
       
 
      Lawrence Auriana
140 E. 45th Street
43rd Floor
New York, NY 10017
USA
 
       
 
      Sandgrain Securities Inc.
1050 Franklin Avenue
Suite 104
Garden City, NY 11530
USA
 
       
 
      Angelo Frank Perrone
c/o Sandgrain Securities Inc.
1050 Franklin Avenue
Suite 104
Garden City, NY 11530
USA
 
       
 
      Peter Lerner
Harbor Road, Harbor Acres
New York, NY 11050
USA
 
       
 
      Ira S. Nordlicht & Helen S. Scott
c/o Nordlicht & Hand
645 Fifth Avenue
New York, NY 10022
USA
 
       
 
      Purple Mountain Holding, Ltd.
#3701, Fortune Plaza
7 Dong San Huan Middle Road
Chao Yang District
Beijing 100020
People’s Republic of China
 
       
 
      Justin Tang
#3701, Fortune Plaza
7 Dong San Huan Middle Road
Chao Yang District
Beijing 100020
People’s Republic of China
 
       
 
      Mind Trade Assets Limited
Suite 602, 603 & 604
Union Plaza
Chao Yang Men Wai Avenue
Beijing 100020
People’s Republic of China

 


 

         
 
      Richard Chen
Suite 602, 603 & 604
Union Plaza
Chao Yang Men Wai Avenue
Beijing 100020
People’s Republic of China
 
       
 
      Gold Partner Consultants Limited
Jianwai Soho 2-1605
39 East Third Ring Middle Road
Beijing 100022
People’s Republic of China
 
       
 
      Faith Huang
Jianwai Soho 2-1605
39 East Third Ring Middle Road
Beijing 100022
People’s Republic of China
 
       
 
      Top River Assets Limited
Suite 602, 603 & 604
Union Plaza
Chao Yang Men Wai Avenue
Beijing 10020
People’s Republic of China
 
       
 
      Frank Zheng
Suite 602, 603 & 604
Union Plaza
Chao Yang Men Wai Avenue
Beijing 10020
People’s Republic of China
 
       
 
      Wang Gui Ying
Suite 602, 603 & 604
Union Plaza
Chao Yang Men Wai Avenue
Beijing 10020
People’s Republic of China
 
       
 
      Sun Li Ming
Suite 602, 603 & 604
Union Plaza
Chao Yang Men Wai Avenue Beijing 10020
People’s Republic of China
 
       
 
      Wang Yi Jie
Suite 602, 603 & 604
Union Plaza
Chao Yang Men Wai Avenue
Beijing 10020
People’s Republic of China

 


 

         
 
  (c)   Citizenship
 
       
 
      The following Reporting Persons are limited liability companies organized under the laws of the British Virgin Islands: Billable Development Ltd., Purple Mountain Holding, Ltd., Mind Trade Assets Limited, Gold Partner Consultants Limited and Top River Assets Limited.
 
       
 
      The following Reporting Person is a limited liability company organized under the laws of the Cayman Islands: Expedia Asia Pacific — Alpha Limited.
 
       
 
      The following Reporting Persons are corporations organized under the laws of the state of Delaware: Sandgrain Securities Inc. and Expedia, Inc. (Delaware).
 
       
 
      The following Reporting Person is a corporation organized under the laws of the state of Washington: Expedia, Inc. (Washington).
 
       
 
      The following Reporting Persons are citizens of the United States: Barry Diller, Lawrence Auriana, Peter Lerner, Ira S. Nordlicht & Helen S. Scott and Angelo Frank Perrone.
 
       
 
      The following Reporting Persons are citizens of the People’s Republic of China: Xiaojian Zhong, Justin Tang, Richard Chen, Faith Huang, Frank Zheng, Wang Gui Ying, Sun Li Ming and Wang Yi Jie.
 
       
 
       
 
  (d)   Title of Class of Securities

Ordinary Shares, $.01 par value per share
 
       
 
  (e)   CUSIP Number

290138205
             
Item 3.   If this statement is filed pursuant to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
 
       
 
  (a)   o   Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
 
       
 
  (b)   o   Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
 
       
 
  (c)   o   Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
 
       
 
  (d)   o   Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C 80a-8);
 
       
 
  (e)   o   An investment adviser in accordance with §240.13d-1(b)(1)(ii)(E);
 
       
 
  (f)   o   An employee benefit plan or endowment fund in accordance with §240.13d-1(b)(1)(ii)(F);
 
       
 
  (g)   o   A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
 
       
 
  (h)   o   A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
 
       
 
  (i)   o   A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
 
       
 
  (j)   o   A non-U.S. institution in accordance with §240.13d-1(b)(1)(ii)(J);
 
       
 
  (k)   o   Group, in accordance with §240.13d-1(b)(1)(ii)(K).
 
       
    Not Applicable.

 


 

             
Item 4.
  Ownership    
Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.

 


 

         
 
  (a)   Amount beneficially owned:
 
       
 
      Expedia Asia Pacific — Alpha Limited is the record owner of an option to purchase 156,536 ordinary shares, which is not currently exercisable. By virtue of the fact that Expedia Washington has ultimate voting and investment power over Expedia Asia Pacific — Alpha Limited, Expedia Washington may be deemed to beneficially own such option to purchase such ordinary shares. By virtue of the fact that Expedia Delaware has ultimate voting and investment power over Expedia Washington, which has ultimate voting and investment power over Expedia Asia Pacific — Alpha Limited, Expedia Delaware may be deemed to beneficially own such option to purchase such ordinary shares. Barry Diller is the Chairman and Senior Executive of Expedia Delaware. Mr. Diller and Liberty Media Corporation are parties to a Stockholders Agreement (the “Expedia Stockholders Agreement”) relating to Expedia Delaware. Through his own holdings and the Expedia Stockholders Agreement, Mr. Diller generally has the ability to control the outcome of all matters submitted to a vote of Expedia Delaware’s stockholders (except with regard to certain specified matters). Therefore, Mr. Diller may be deemed to beneficially own the option to purchase 156,536 ordinary shares, which is not currently exercisable, held by Expedia Asia Pacific — Alpha Limited.
 
       
 
      Billable Development, Ltd. is the record owner of 6,341 ordinary shares. By virtue of the fact that Xiaojian Zhong holds ultimate investment and voting power over Billable Development, Ltd., Mr. Zhong may be deemed to beneficially own such ordinary shares.
 
       
 
      Lawrence Auriana is the record owner of 3,911,111.12 ordinary shares. Such 3,911,111.12 ordinary shares held of record by Mr. Auriana are placed in a discretionary account with Sandgrain Securities Inc. with Angelo Frank Perrone being authorized to direct the disposition of such shares. As a result, Sandgrain Securities Inc. and Mr. Perrone may be deemed to beneficially own such 3,911,111.12 ordinary shares.
 
       
 
      Peter Lerner is the record owner of 0.55 ordinary shares.
 
       
 
      Ira S. Nordlicht & Helen S. Scott JTWROS are the record owners of 97,777.78 ordinary shares, of which 97,776 ordinary shares are represented by 48,888 American depositary shares of eLong, Inc. Each American depositary share of eLong, Inc. represents two ordinary shares.
 
       
 
      Purple Mountain Holding, Ltd. is the record owner of 4,151,441.55 shares, which includes (i) 1,438,747.55 ordinary shares, of which 1,245,190 ordinary shares are represented by 622,595 American depositary shares of eLong, Inc., and (ii) 2,906,250 ordinary shares issuable upon the exercise of options held by Purple Mountain Holding, Ltd. that are vested or that will vest within 60 days from December 31, 2008. By virtue of the fact that Justin Tang holds ultimate investment and voting power over Purple Mountain Holding, Ltd., Mr. Tang may be deemed to beneficially own such ordinary shares. In addition, Mr. Tang holds 306,250 ordinary shares issuable upon the exercise of options that are vested or that will vest within 60 days from December 31, 2008.
 
       
 
      Mind Trade Assets Limited is the record owner of 235,000 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 470,000 ordinary shares in the aggregate. By virtue of the fact that Richard Chen holds ultimate investment and voting power over Mind Trade Assets Limited, Mr. Chen may be deemed to beneficially own such ordinary shares.
 
       
 
      Gold Partner Consultants Limited is the record owner of 161,450 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 322,900 ordinary shares in the aggregate. By virtue of the fact that Faith Huang holds ultimate investment and voting power over Gold Partner Consultants Limited, Ms. Huang may be deemed to beneficially own such ordinary shares.
 
       
 
      Top River Assets Limited is the record owner of 180,000 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 360,000 ordinary shares in the aggregate. By virtue of the fact that Frank Zheng holds ultimate investment and voting power over Top River Assets Limited, Mr. Zheng may be deemed to beneficially own such ordinary shares.
 
       
 
      Wang Gui Ying is the record owner of 160 ordinary shares.
 
       
 
      Wang Yi Jie is the record owner of 42,736 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 85,472 ordinary shares in the aggregate.

 


 

         
 
      Sun Li Ming is the record owner of 40,000 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 80,000 ordinary shares in the aggregate.
 
       
 
      All ordinary shares and options to purchase ordinary shares referenced above (except for the options to purchase ordinary shares held by Mr. Tang) are collectively referred to herein as the “Record Shares.”
 
       
 
      Each of the Reporting Persons (except for Sandgrain Securities Inc. and Mr. Perrone) shares voting power of the Record Shares owned by the other Reporting Persons (except for Sandgrain Securities Inc. and Mr. Perrone) by virtue of the Investors Agreement and with respect to Expedia Washington, Expedia Delaware and Barry Diller, and Messrs. Tang, Zhong, Chen, Zheng and Ms. Huang, by virtue of the fact that they have direct or indirect ultimate investment and voting power over Expedia Asia Pacific — Alpha Limited, Purple Mountain Holding, Ltd., Billable Development, Ltd., Mind Trade Assets Limited, Top River Assets Limited and Gold Partner Consulting Limited, respectively. Therefore, each Reporting Person (except for Sandgrain Securities Inc. and Mr. Perrone) may be deemed to beneficially own all of the Record Shares.
 
       
 
      Each Reporting Person disclaims beneficial ownership of ordinary shares and options to purchase ordinary shares referred to herein except for the ordinary shares and options, if any, such Reporting Person holds of record.

 


 

(b)   Percent of class:
 
    Each Reporting Person except for Sandgrain Securities Inc. and Messrs. Perrone and Tang: 44.3%.
 
    Sandgrain Securities Inc. and Mr. Perrone: 21.1%.
 
    Justin Tang: 45.1%.
 
    The foregoing percentages are calculated based on 21,430,437 ordinary shares of eLong, Inc. issued and outstanding as of December 31, 2008, as adjusted pursuant to Rule 13d-3(d)(1).
 
 
(c)   Number of shares as to which the person has:
  (i)   Sole power to vote or to direct the vote
 
      0 ordinary shares for Expedia Asia Pacific — Alpha Limited, Expedia Washington, Expedia Delaware and Barry Diller.*
 
      6,341 ordinary shares for Billable Development and Xiaojian Zhong.
 
      3,911,111.12 ordinary shares for Lawrence Auriana.
 
      0 ordinary shares for Sandgrain Securities Inc. and Mr. Perrone.
 
      0.55 ordinary shares for Peter Lerner.
 
      97,777.78 ordinary shares for Ira S. Nordlicht & Helen S. Scott JTWROS, of which 97,776 ordinary shares are represented by 48,888 American depositary shares of eLong, Inc. Each American depositary share of eLong, Inc. represents two ordinary shares.
 
      4,151,441.55 ordinary shares for Purple Mountain Holding, Ltd., of which 1,245,190 ordinary shares are represented by 622,595 American depositary shares of eLong, Inc., and 4,457,691.55 ordinary shares for Justin Tang. Each American depositary share of eLong, Inc. represents two ordinary shares.
 
      235,000 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 470,000 ordinary shares in the aggregate for Mind Trade Assets Limited and Richard Chen.
 
      161,450 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 322,900 ordinary shares in the aggregate for Gold Partner Consultants Limited and Faith Huang.
 
      180,000 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 360,000 ordinary shares in the aggregate for Top River Assets Limited and for Frank Zheng.
 
      160 ordinary shares for Wang Gui Ying.
 
      42,736 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 85,472 ordinary shares in the aggregate for Wang Yi Jie.
 
      40,000 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 80,000 ordinary shares in the aggregate for Sun Li Ming.
 
      * See also footnotes 1 and 3 for a description of Expedia Asia Pacific — Alpha Limited’s ownership of 28,550,704 High-Vote Ordinary Shares.
 
  (ii)   Shared power to vote or to direct the vote
 
      9,485,204 ordinary shares for each Reporting Person except for Sandgrain Securities Inc. and Perrone.

 


 

  (iii)   Sole power to dispose or to direct the disposition of
 
      0 ordinary shares for Expedia Asia Pacific — Alpha Limited, Expedia Washington, Expedia Delaware and Barry Diller.*
 
      6,341 ordinary shares for Billable Development and Xiaojian Zhong.
 
      0 ordinary shares for Lawrence Auriana.
 
      3,911,111.12 ordinary shares for Sandgrain Securities Inc. and Mr. Perrone.
 
      0.55 ordinary shares for Peter Lerner.
 
      97,777.78 ordinary shares for Ira S. Nordlicht & Helen S. Scott JTWROS, of which 97,776 ordinary shares are represented by 48,888 American depositary shares of eLong, Inc. Each American depositary share of eLong, Inc. represents two ordinary shares.
 
      4,151,441.55 ordinary shares for Purple Mountain Holding, Ltd., of which 1,245,190 ordinary shares are represented by 622,595 American depositary shares of eLong, Inc., and 4,457,691.55 ordinary shares for Justin Tang. Each American depositary share of eLong, Inc. represents two ordinary shares.
 
      235,000 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 470,000 ordinary shares in the aggregate for Mind Trade Assets Limited and Richard Chen.
 
      161,450 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 322,900 ordinary shares in the aggregate for Gold Partner Consultants Limited and Faith Huang.
 
      180,000 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 360,000 ordinary shares in the aggregate for Top River Assets Limited and Frank Zheng.
 
      160 ordinary shares for Wang Gui Ying.
 
      42,736 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 85,472 ordinary shares in the aggregate for Wang Yi Jie.
 
      40,000 American depositary shares of eLong, Inc., each of which represents two ordinary shares, or 80,000 ordinary shares in the aggregate for Sun Li Ming.
 
      * See also footnotes 1 and 3 for a description of Expedia Asia Pacific — Alpha Limited’s ownership of 28,550,704 High-Vote Ordinary Shares.
 
  (iv)   Shared power to dispose or to direct the disposition of
 
      0 shares for each Reporting Person.
Item 5. Ownership of Five Percent or Less of a Class
If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following o
Not Applicable.
Item 6. Ownership of More than Five Percent on Behalf of Another Person
Not Applicable.
Item 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company or Control Person
Not Applicable.
Item 8. Identification and Classification of Members of the Group

 


 

Exhibit 1.
Item 9. Notice of Dissolution of Group
Not Applicable.
Item 10. Certification
Not Applicable.

 


 

SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
Date  February 17, 2009
         
  Expedia Asia Pacific — Alpha Limited
 
 
  By:    /s/ Burke F. Norton  
    Name:   Burke F. Norton   
    Title:   Director   
 
  Expedia, Inc. (Washington)
 
 
  By:    /s/ Burke F. Norton  
    Name:   Burke F. Norton   
    Title:   Executive Vice President, General Counsel & Secretary   
 
  Expedia, Inc. (Delaware)
 
 
  By:    /s/ Burke F. Norton  
    Name:   Burke F. Norton   
    Title:   Executive Vice President, General Counsel & Secretary   
 
     
   /s/ Barry Diller  
  Barry Diller   
     
 
  Billable Development, Ltd.
 
 
  By:   *    
    Name:      
    Title:      
 
     
  *    
  Xiaojian Zhong   
     
 
     
  *    
  Lawrence Auriana   
     
 
  Sandgrain Securities Inc.
 
 
  By:   *    
    Name:      
    Title:      
 
     
  *    
  Angelo Frank Perrone   
     
 
     
  *    
  Peter Lerner   
     
 
     
  *    
  Ira S. Nordlicht and Helen S. Scott JTWROS   
     

 


 

         
         
  Purple Mountain Holding, Ltd.
 
 
  By:   *    
    Name:      
    Title:      
 
     
  *    
  Justin Tang   
     
 
  Mind Trade Assets Limited
 
 
  By:   *    
    Name:      
    Title:      
 
     
  *    
  Richard Chen   
     
 
  Gold Partner Consultants Limited
 
 
  By:   *    
    Name:      
    Title:      
 
     
  *    
  Faith Huang   
     
 
  Top River Assets Limited
 
 
  By:   *    
    Name:      
    Title:      
 
     
  *    
  Frank Zheng   
     
 
     
  *    
  Wang Gui Ying   
     
 
     
  *    
  Sun Li Ming   
     
 
     
  *    
  Wang Yi Jie   
     
 
         
  *By:    /s/ Justin Tang  
    Name:   Justin Yue Tang   
    Title:   Attorney-in-Fact   
 
*Except with respect to Expedia Asia Pacific — Alpha Limited, Expedia Washington, Expedia Delaware and Barry Diller (collectively, “Expedia Reporting Persons”), this Amendment is executed pursuant to a Power of Attorney, filed with the Securities and Exchange Commission on February 14, 2005, in connection with a Schedule 13G for eLong, Inc., which Power of Attorney is incorporated herein by reference, and a copy of which is attached hereto as Exhibit 3. Good faith efforts have been made to contact those Reporting Persons that are not the Expedia Reporting Persons for updated information to be included in this Amendment, but failed to generate any response from those Reporting Persons (except from Lawrence Auriana, Peter Lerner, Ira S. Nordlicht & Helen S. Scott, JTWROS, Purple Mountain Holding, Ltd., and Justin Tang); and as a result, this Amendment is executed on behalf of those Reporting Persons that did not respond in reliance on their respective information contained in the Amendment No. 3 filed with the Securities and Exchange Commission on February 14, 2008.

 


 

Exhibit 1
Identity of Group Members
The members of the group filing this Amendment pursuant to §240.13d-1(d) are as follows:
1. Expedia Asia Pacific — Alpha Limited
2. Expedia Washington
3. Expedia Delaware
4. Barry Diller
5. Billable Development, Ltd.
6. Xiaojian Zhong
7. Lawrence Auriana
8. Peter Lerner
9. Ira S. Nordlicht and Helen S. Scott JTWROS
10. Purple Mountain Holding, Ltd.
11. Justin Tang*
12. Mind Trade Assets Limited
13. Richard Chen
14. Gold Partner Consultants Limited
15. Faith Huang
16. Top River Assets Limited
17. Frank Zheng
18. Wang Gui Ying
19. Sun Li Ming
20. Wang Yi Jie
 
*   Only with respect to the voting power under the Investors Agreement.

 


 

Exhibit 2
AGREEMENT
WHEREAS, the undersigned are beneficial owners, as determined pursuant to Rule 13d-3 of the General Rules and Regulations of the Securities Exchange Act of 1934, as amended, of certain Ordinary Shares, $.01 par value, of eLong Inc. (“Ordinary Shares”).
NOW, THEREFORE,
1. The undersigned acknowledge and agree that the foregoing amended and restated statement on Schedule 13G is filed on behalf of each of the undersigned and that all subsequent amendments to this statement shall be filed on behalf of each of the undersigned without the necessity of filing additional joint filing agreements. The undersigned acknowledge that each shall be responsible for the timely filing of such amendments, and for the completeness and accuracy of the information concerning it contained therein, but shall not be responsible for the completeness and accuracy of the information concerning the others, except to the extent that it knows or has reason to believe that such information is inaccurate.
IN WITNESS WHEREOF, this Agreement has been signed by the undersigned as of the 17th day of February, 2009.
         
Expedia Asia Pacific — Alpha Limited
 
 
By:    /s/ Burke F. Norton  
  Name:   Burke F. Norton   
  Title:   Director   
 
Expedia, Inc. (Washington)
 
 
By:    /s/ Burke F. Norton  
  Name:   Burke F. Norton   
  Title:   Executive Vice President, General Counsel & Secretary   
 
Expedia, Inc. (Delaware)
 
 
By:    /s/ Burke F. Norton  
  Name:   Burke F. Norton   
  Title:   Executive Vice President, General Counsel & Secretary   
 
 /s/ Barry Diller
Barry Diller
 
 
Billable Development, Ltd.
 
 
By:   *    
  Name:      
  Title:      
 
*  
Xiaojian Zhong
 
 
*  
Lawrence Auriana
 
 
   
   
   

 


 

       
Sandgrain Securities Inc.
 
 
By:   *    
  Name:      
  Title:      
 
*  
Angelo Frank Perrone
 
 
 
*  
Peter Lerner
 
 
*  
Ira S. Nordlicht and Helen S. Scott JTWROS
 
 
Purple Mountain Holding, Ltd.
 
 
By:   *    
  Name:      
  Title:      
 
*  
Justin Tang
 
 
Mind Trade Assets Limited
 
 
By:   *    
  Name:      
  Title:      

*  
Richard Chen
 
 
Gold Partner Consultants Limited
 
 
By:   *    
  Name:      
  Title:      
 
*  
Faith Huang
 
 
Top River Assets Limited
 
 
By:   *    
  Name:      
  Title:      

*  
Frank Zheng
 
 
*  
Wang Gui Ying
 
 
     
     
     

 


 

         
*  
Sun Li Ming
 
 
 
*  
Wang Yi Jie
 
 
 
         
     
  *By:    /s/ Justin Tang  
    Name:   Justin Yue Tang   
    Title:   Attorney-in-Fact   
 
          Except with respect to Expedia Asia Pacific — Alpha Limited, Expedia Washington, Expedia Delaware and Barry Diller, this Agreement is executed pursuant to a Power of Attorney, filed with the Securities and Exchange Commission on February 14, 2005, in connection with a Schedule 13G for eLong, Inc., which Power of Attorney is incorporated herein by reference, and a copy of which is attached hereto as Exhibit 3.

 


 

Exhibit 3
AGREEMENT AND POWER OF ATTORNEY
     WHEREAS, the undersigned are beneficial owners, as determined pursuant to Rule 13d-3 of the General Rules and Regulations of the Securities Exchange Act of 1934, as amended, of certain Ordinary Shares, $.01 par value, of eLong Inc. (“Ordinary Shares”).
     NOW, THEREFORE,
     1. The undersigned acknowledge and agree that the foregoing statement on Schedule 13G is filed on behalf of each of the undersigned and that all subsequent amendments to this statement shall be filed on behalf of each of the undersigned without the necessity of filing additional joint filing agreements. The undersigned acknowledge that each shall be responsible for the timely filing of such amendments, and for the completeness and accuracy of the information concerning it contained therein, but shall not be responsible for the completeness and accuracy of the information concerning the others, except to the extent that it knows or has reason to believe that such information is inaccurate.
     2. The undersigned (except for IACT Asia Pacific Limited, Expedia, Inc., IAC/InterActiveCorp and Barry Diller) hereby severally constitute and appoint Justin Yue Tang and Derek Palaschuk and each of them singly, our true and lawful attorneys, with full power to them, and each of them to sign for us, and in our names and in the capacities indicated below, the Schedule 13G relating to the Ordinary Shares owned by us and any and all amendments thereto filed or to be filed with the Securities and Exchange Commission with respect to any agreement entered into by us relating to the Ordinary Shares owned by us, hereby ratifying and confirming our signatures as they may be signed by our said attorneys to said Schedule 13G and any and all amendments thereto.
     This Power of Attorney shall remain in full force and effect until each of the undersigned who are giving this Power of Attorney are no longer required to file a Schedule 13G or any amendments thereto with respect to the undersigneds’ beneficial ownership of the Ordinary Shares of the Company, unless earlier revoked by the undersigned in a signed writing delivered to the foregoing attorneys.
     IN WITNESS WHEREOF, this Agreement has been signed by the undersigned as of the 14th day of February, 2005.
         
IACT Asia Pacific Limited
 
 
By:   /s/ Keenan Conder    
  Name:   Keenan Conder   
  Title:   Director   
 
Expedia, Inc.
 
 
By:   /s/ Keenan Conder    
  Name:   Keenan Conder   
  Title:   SVP, General Counsel & Secretary   
 
IAC/InterActiveCorp
 
 
By:   /s/ Greg Blatt    
  Name:   Greg Blatt   
  Title:   SVP, General Counsel & Secretary   
     
/s/ Barry Diller     
Barry Diller   
     

 


 

         
IN WITNESS WHEREOF, this Agreement and Power of Attorney has been signed as of the 14th day of February, 2005.
         
Billable Development, Ltd.
 
 
By:   /s/ Xiaojian Zhong    
  Name:   Xiaojian Zhong   
  Title:      
     
/s/ Xiaojian Zhong    
Xiaojian Zhong   
     
     
/s/ Lawrence Auriana    
Lawrence Auriana   
     
Sandgrain Securities Inc.
 
 
By:   /s/ Authorized Representative    
  Name:      
  Title:      
     
/s/ Angelo Frank Perrone    
Angelo Frank Perrone   
     
/s/ Peter Lerner    
Peter Lerner   
     
/s/ Ira S. Nordlicht and Helen S. Scott    
Ira S. Nordlicht and Helen S. Scott JTWROS   
 
Purple Mountain Holding, Ltd.
 
 
By:   /s/ Justin Tang    
  Name:   Justin Tang   
  Title:      
     
/s/ Justin Tang    
Justin Tang   
   
Time Intelligent Finance Limited
 
 
By:   /s/ Lee Zhang    
  Name:   Lee Zhang   
  Title:      
     
/s/ Lee Zhang    
Lee Zhang   
     
Mind Trade Assets Limited
 
 
By:   /s/ Richard Chen    
  Name:   Richard Chen   
  Title:      

 


 

         
         
     
/s/ Richard Chen    
Richard Chen   
   
Gold Partner Consultants Limited
 
 
By:   /s/ Faith Huang    
  Name:   Faith Huang   
  Title:      
     
/s/ Faith Huang    
Faith Huang   
     
Top River Assets Limited
 
 
By:   /s/ Frank Zheng    
  Name:   Frank Zheng   
  Title:      
 
/s/ Frank Zheng    
Frank Zheng   
     
/s/ Wang Gui Ying    
Wang Gui Ying   
     
/s/ Sun Li Ming    
Sun Li Ming   
     
/s/ Wang Yi Jie    
Wang Yi Jie   
     
/s/ Pan Dai    
Pan Dai