Smiths Detection Revolutionizes Consumer Product Tagging and Identification

Smiths Detection today announces the launch of IntelliMark, a revolutionary product identification system that enables genuine brand authentication through microscopic markers embedded in products such as consumer merchandise, secure documents, food and apparel.

Smiths Detection and ARMARK have partnered to bring this brand authentication solution to market. The microscopic markers, about the width of a single hair, can be seen and identified using Smiths Detection’s IdentifyIR™ and IlluminatIR™ instruments.

Stephen Phipson, President of Smiths Detection, said: “The need to protect intellectual property and other brand-owner rights is a critical concern of businesses in today’s global economy. Counterfeits continually flood the marketplace, and IntelliMark will help industries protect their products and business to help maintain legitimate revenue channels.”

IntelliMark offers a complete and customized brand-management and product-authentication solution enabling the protection of intellectual and brand-recognized property including electronics, apparel, accessories, sports equipment, pharmaceuticals, medical equipment and food products.

The covert markers allow for several levels of hidden security and the unprecedented ability to verify contents, monitor environmental conditions and identify origin in case of contamination or counterfeiting. IntelliMark has already been successfully deployed in the pharmaceutical industry for chemical verification of drug content in branded consumer drugs.

Brad Mueller, Vice President and General Manager of Commercial Safety and Security, Smiths Detection, said: “The clear advantage of IntelliMark is the ability to create multiple levels of covert security that can be tailored to the individual end user’s needs. Our intelligent marker solution enables literally any company to add a sophisticated layer of brand protection to every type of product.”

To learn more about IntelliMark and other Smiths Detection products, visit www.smithsdetection.com.

About Smiths Detection

Smiths Detection is part of the global technology business Smiths Group. It offers advanced integrated security solutions for customers in civil and military markets worldwide and is a leading technology developer and manufacturer of sensors that detect and identify explosives, chemical and biological agents, weapons, and contraband. Its advanced technology security solutions also include Smiths Heimann X-ray imaging systems, millimeter-wave technology and a specialist software supply business for the management of large sensor and video surveillance networks. Separate business units focus on related products for the life sciences, and food manufacturing industries. For more information visit www.smithsdetection.com

About Smiths Group

Smiths is a global technology company listed on the London Stock Exchange. A world leader in the practical application of advanced technologies, Smiths Group delivers products and services for the threat & contraband detection, medical devices, energy and communications markets worldwide. Our products and services make the world safer, healthier and more productive. Smiths Group employs more than 20,000 people in over 50 countries. For more information visit www.smiths.com

About ARMARK

ARmark Authentication Technologies, LLC, a wholly owned subsidiary of Adhesives Research, Inc., develops custom authentication technologies in the form of covert markers that can contain multiple layers of information in a particle smaller than the diameter of a human hair. ®mark® covert markers are customized to be unique to each brand-owner's authentication needs and offer infinite possibilities for item level identification, including shapes, numbers, patterns, text, and logos. The covert markers are available in food- and pharmaceutical-grade materials, and are easily integrated into existing manufacturing and production processes to provide reliable product coverage. ARmark Authentication Technologies serves a variety of industries, including but not limited to: pharmaceutical, medical devices, luxury goods, secure documents, food and apparel.