Josh Gaynor formally appointed Chief Executive Officer to lead Lugano alongside experienced management team

Lugano Jewelry, LLC (“Lugano” or the “Company”), a designer, manufacturer, and retailer of high jewelry, today announced a management-backed sale transaction (the “Transaction”) that marks the next era for the brand under new ownership. Private investment firm Middle West Partners acquired Lugano alongside a group of longtime Lugano clients who joined the transaction as investors, adding the brand to the firm’s growing portfolio of American luxury brands.

Lugano will continue to deliver exceptional jewelry, experiences, and client service, guided by the values that have long defined the brand, including philanthropy and meaningful investment within the communities it serves. The completion of the Transaction, effective September 30, 2026, follows the conclusion of Lugano’s reorganization process. Together, these steps established a stronger financial and operational foundation for Lugano as the brand pursues sustainable long-term growth.

In connection with the Transaction, Lugano also announced that Interim Chief Executive Officer Josh Gaynor has been formally appointed CEO and will join the Company’s Board of Directors, effective immediately. Gaynor previously held senior roles at Bottega Veneta and Fendi, most recently leading high jewelry at Bulgari North America. Under Gaynor’s leadership, Lugano has seen sustained demand across its differentiated offerings, deepening relationships with longstanding high-net-worth clients while attracting new clients and expanding the brand’s reach.

“This is a defining moment for Lugano and one that wouldn’t have been possible without the extraordinary commitment of our team and the loyalty of our clients and partners,” said Josh Gaynor, Chief Executive Officer of Lugano. “Together with our new ownership group, we have an exciting opportunity to build upon our client relationships, reinforce our values, and continue raising the bar for the creativity, craftsmanship, and personal service that define our brand. I am incredibly proud of what our team has accomplished and energized by what we can build together from here.”

Middle West Partners’ strong support reflects its confidence in Lugano’s distinctive position in the luxury diamond jewelry market and its long-term growth potential. “Lugano has earned a distinctive position in the luxury jewelry market by cultivating deep, personal relationships with its clients in key U.S. markets,” said Kevin Kelleher, co-founder of Middle West Partners. “Its loyal client base, talented team, and exceptional jewelry provide a strong foundation for continued growth. We are excited to support Lugano through this transition, maintain the strength and continuity of its key management team, and further leverage Josh’s expertise in the luxury jewelry sector. We have tremendous confidence in Lugano’s long-term potential and look forward to supporting its next chapter.”

Lugano’s jewelry will continue to be handcrafted at its state-of-the-art workshop in Newport Beach, California, while all four boutiques will remain open, providing uninterrupted service and the exceptional client experience that defines the brand.

As Lugano enters its next era, it remains deeply grateful to its clients, employees, philanthropic partners, vendors, and real estate partners for their continued trust and support.

About Lugano Jewelry, LLC
Lugano is a luxury jewelry house renowned for creating exquisite, one-of-a-kind wearable works of art. Beginning with the gemstone as its source of inspiration, Lugano’s master artisans craft each piece with meticulous attention to detail and an unwavering commitment to excellence. Guided by a dedication to relationships, community, and philanthropy, Lugano prioritizes delivering exceptional client experiences and contributing meaningfully to the communities it serves. The brand’s boutiques are located in Newport Beach, Aspen, Ocala, and Miami, along with a traveling boutique that accompanies the equestrian circuit.

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