UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 


 

FORM 10-Q

 

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

EXCHANGE ACT OF 1934

For the quarterly period ended October 30, 2010

 

Commission File Number 1-6049

 


 

 

TARGET CORPORATION

(Exact name of registrant as specified in its charter)

 

Minnesota

 

41-0215170

(State or other jurisdiction of

incorporation or organization)

 

(I.R.S. Employer

Identification No.)

1000 Nicollet Mall, Minneapolis, Minnesota

 

55403

(Address of principal executive offices)

 

(Zip Code)

 

Registrant’s telephone number, including area code: 612/304-6073

Former name, former address and former fiscal year, if changed since last report: N/A

 


 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.             Yes  x   No  o

 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).             Yes  x   No  o

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer (as defined in Rule 12b-2 of the Act).

 

Large accelerated filer  x   Accelerated filer  o   Non-accelerated filer  o   Smaller Reporting company  o

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).   Yes o  No x

 

Indicate the number of shares outstanding of each of registrant’s classes of common stock, as of the latest practicable date. Total shares of common stock, par value $.0833, outstanding at December 1, 2010 were 708,081,740.

 



 

TARGET CORPORATION

 

TABLE OF CONTENTS

 

PART I

FINANCIAL INFORMATION

 

Item 1.

Financial Statements

 

 

Consolidated Statements of Operations

1

 

Consolidated Statements of Financial Position

2

 

Consolidated Statements of Cash Flows

3

 

Consolidated Statements of Shareholders’ Investment

4

 

Notes to Consolidated Financial Statements

5

Item 2.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

13

Item 3.

Quantitative and Qualitative Disclosures About Market Risk

22

Item 4.

Controls and Procedures

22

 

 

 

PART II

OTHER INFORMATION

 

Item 1.

Legal Proceedings

23

Item 1A.

Risk Factors

23

Item 2.

Unregistered Sales of Equity Securities and Use of Proceeds

23

Item 3.

Defaults Upon Senior Securities

24

Item 4.

Reserved

24

Item 5.

Other Information

24

Item 6.

Exhibits

24

 

 

 

 

 

 

Signature

 

26

Exhibit Index

 

27

 



 

PART I.  FINANCIAL INFORMATION

 

Item 1.  Financial Statements

 

Consolidated Statements of Operations

 

 

 

Three Months Ended

 

 

 

Nine Months Ended

 

 

 

 

October 30,

 

October 31,

 

 

 

October 30,

 

October 31,

 

(millions, except per share data) (unaudited)

 

 

2010

 

2009

 

 

 

2010

 

2009

 

Sales

 

 

$

15,226

 

$

14,789

 

 

 

$

45,509

 

$

43,717

 

Credit card revenues

 

 

379

 

487

 

 

 

1,220

 

1,459

 

Total revenues

 

 

15,605

 

15,276

 

 

 

46,729

 

45,176

 

Cost of sales

 

 

10,562

 

10,229

 

 

 

31,267

 

30,080

 

Selling, general and administrative expenses

 

 

3,345

 

3,255

 

 

 

9,749

 

9,405

 

Credit card expenses

 

 

198

 

381

 

 

 

693

 

1,153

 

Depreciation and amortization

 

 

533

 

537

 

 

 

1,545

 

1,487

 

Earnings before interest expense and income taxes

 

 

967

 

874

 

 

 

3,475

 

3,051

 

Net interest expense

 

 

 

 

 

 

 

 

 

 

 

 

Nonrecourse debt collateralized by credit card receivables

 

 

20

 

23

 

 

 

64

 

74

 

Other interest expense

 

 

175

 

168

 

 

 

505

 

517

 

Interest income

 

 

(1

)

 

 

 

(2

)

(3

)

Net interest expense

 

 

194

 

191

 

 

 

567

 

588

 

Earnings before income taxes

 

 

773

 

683

 

 

 

2,908

 

2,463

 

Provision for income taxes

 

 

238

 

247

 

 

 

1,023

 

911

 

Net earnings

 

 

$

535

 

$

436

 

 

 

$

1,885

 

$

1,552

 

Basic earnings per share

 

 

$

0.75

 

$

0.58

 

 

 

$

2.59

 

$

2.06

 

Diluted earnings per share

 

 

$

0.74

 

$

0.58

 

 

 

$

2.57

 

$

2.06

 

Weighted average common shares outstanding

 

 

 

 

 

 

 

 

 

 

 

 

Basic

 

 

715.4

 

751.8

 

 

 

728.8

 

752.0

 

Diluted

 

 

721.0

 

755.7

 

 

 

734.4

 

754.3

 

 

See accompanying Notes to Consolidated Financial Statements.

 

1



 

Consolidated Statements of Financial Position

 

 

October 30,

 

January 30,

 

October 31,

 

(millions)

 

2010

 

2010

 

2009

 

Assets

 

(unaudited)

 

 

 

(unaudited)

 

Cash and cash equivalents, including marketable securities of $349, $1,617 and $273

 

$

936

 

$

2,200

 

$

864

 

Credit card receivables, net of allowance of $775, $1,016 and $1,025

 

5,955

 

6,966

 

7,023

 

Inventory

 

9,550

 

7,179

 

9,382

 

Other current assets

 

1,905

 

2,079

 

2,314

 

Total current assets

 

18,346

 

18,424

 

19,583

 

Property and equipment

 

 

 

 

 

 

 

Land

 

5,891

 

5,793

 

5,754

 

Buildings and improvements

 

23,101

 

22,152

 

22,250

 

Fixtures and equipment

 

4,908

 

4,743

 

4,732

 

Computer hardware and software

 

2,461

 

2,575

 

2,599

 

Construction-in-progress

 

448

 

502

 

291

 

Accumulated depreciation

 

(11,219)

 

(10,485)

 

(10,035)

 

Property and equipment, net

 

25,590

 

25,280

 

25,591

 

Other noncurrent assets

 

1,013

 

829

 

805

 

Total assets

 

$

44,949

 

$

44,533

 

$

45,979

 

Liabilities and shareholders’ investment

 

 

 

 

 

 

 

Accounts payable

 

$

7,761

 

$

6,511

 

$

7,641

 

Accrued and other current liabilities

 

3,179

 

3,120

 

3,117

 

Unsecured debt and other borrowings

 

814

 

796

 

577

 

Nonrecourse debt collateralized by credit card receivables

 

36

 

900

 

1,063

 

Total current liabilities

 

11,790

 

11,327

 

12,398

 

Unsecured debt and other borrowings

 

11,737

 

10,643

 

11,432

 

Nonrecourse debt collateralized by credit card receivables

 

3,943

 

4,475

 

4,463

 

Deferred income taxes

 

814

 

835

 

804

 

Other noncurrent liabilities

 

1,786

 

1,906

 

1,911

 

Total noncurrent liabilities

 

18,280

 

17,859

 

18,610

 

Shareholders’ investment

 

 

 

 

 

 

 

Common stock

 

59

 

62

 

63

 

Additional paid-in capital

 

3,128

 

2,919

 

2,866

 

Retained earnings

 

12,254

 

12,947

 

12,559

 

Accumulated other comprehensive loss

 

(562)

 

(581)

 

(517)

 

Total shareholders’ investment

 

14,879

 

15,347

 

14,971

 

Total liabilities and shareholders’ investment

 

$

44,949

 

$

44,533

 

$

45,979

 

Common shares outstanding

 

707.9

 

744.6

 

752.2

 

 

See accompanying Notes to Consolidated Financial Statements.

 

2



 

Consolidated Statements of Cash Flows

 

 

 

Nine Months Ended

 

 

 

 

October 30,

 

October 31,

 

(millions) (unaudited)

 

 

2010

 

2009

 

Operating activities

 

 

 

 

 

 

Net earnings

 

 

$

1,885

 

$

1,552

 

Reconciliation to cash flow

 

 

 

 

 

 

Depreciation and amortization

 

 

1,545

 

1,487

 

Share-based compensation expense

 

 

77

 

72

 

Deferred income taxes

 

 

249

 

451

 

Bad debt expense

 

 

445

 

900

 

Loss/impairment of property and equipment, net

 

 

12

 

85

 

Other non-cash items affecting earnings

 

 

128

 

44

 

Changes in operating accounts providing / (requiring) cash

 

 

 

 

 

 

Accounts receivable originated at Target

 

 

241

 

190

 

Inventory

 

 

(2,371

)

(2,677

)

Other current assets

 

 

(187

)

(251

)

Other noncurrent assets

 

 

(118

)

27

 

Accounts payable

 

 

1,250

 

1,303

 

Accrued and other current liabilities

 

 

(141

)

(148

)

Other noncurrent liabilities

 

 

(163

)

(8

)

Cash flow provided by operations

 

 

2,852

 

3,027

 

Investing activities

 

 

 

 

 

 

Expenditures for property and equipment

 

 

(1,607

)

(1,440

)

Proceeds from disposal of property and equipment

 

 

36

 

25

 

Change in accounts receivable originated at third parties

 

 

325

 

(29

)

Other investments

 

 

(70

)

10

 

Cash flow required for investing activities

 

 

(1,316

)

(1,434

)

Financing activities

 

 

 

 

 

 

Additions to long-term debt

 

 

997

 

 

Reductions of long-term debt

 

 

(1,450

)

(1,255

)

Dividends paid

 

 

(432

)

(369

)

Repurchase of stock

 

 

(2,055

)

 

Stock option exercises and related tax benefit

 

 

133

 

31

 

Other

 

 

7

 

 

Cash flow required for financing activities

 

 

(2,800

)

(1,593

)

Net (decrease)/increase in cash and cash equivalents

 

 

(1,264

)

 

Cash and cash equivalents at beginning of period

 

 

2,200

 

864

 

Cash and cash equivalents at end of period

 

 

$

936

 

$

864

 

 

See accompanying Notes to Consolidated Financial Statements.

 

3



 

Consolidated Statements of Shareholders’ Investment

 

 

 

 

 

 

 

 

 

 

 

Accumulated Other
Comprehensive
Income/(Loss)

 

 

 

 

(millions, except footnotes)

 

Common
Stock
Shares

 

Stock
Par
Value

 

Additional
Paid-in
Capital

 

Retained
Earnings

 

 

Pension and
Other
Benefit
Liability
Adjustments

 

Derivative
Instruments,
Foreign
Currency
and Other

 

 

Total

 

January 31, 2009

 

752.7

 

$

63

 

$

2,762

 

$

11,443

 

 

$

(510

)

$

(46

)

 

$

13,712

 

Net earnings

 

 

 

 

2,488

 

 

 

 

 

2,488

 

Other comprehensive income

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pension and other benefit liability adjustments, net of taxes of $17

 

 

 

 

 

 

(27

)

 

 

(27

)

Net change on cash flow hedges, net of taxes of $2

 

 

 

 

 

 

 

4

 

 

4

 

Currency translation adjustment, net of taxes of $0

 

 

 

 

 

 

 

(2

)

 

(2

)

Total comprehensive income

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2,463

 

Dividends declared

 

 

 

 

(503

)

 

 

 

 

(503

)

Repurchase of stock

 

(9.9

)

(1

)

 

(481

)

 

 

 

 

(482

)

Stock options and awards

 

1.8

 

 

157

 

 

 

 

 

 

157

 

January 30, 2010

 

744.6

 

$

62

 

$

2,919

 

$

12,947

 

 

$

(537

)

$

(44

)

 

$

15,347

 

(unaudited)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net earnings

 

 

 

 

1,885

 

 

 

 

 

1,885

 

Other comprehensive income

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pension and other benefit liability adjustments, net of taxes of $11

 

 

 

 

 

 

16

 

 

 

16

 

Net change on cash flow hedges, net of taxes of $2

 

 

 

 

 

 

 

2

 

 

2

 

Currency translation adjustment, net of taxes of $0

 

 

 

 

 

 

 

1

 

 

1

 

Total comprehensive income

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1,904

 

Dividends declared

 

 

 

 

(483

)

 

 

 

 

(483

)

Repurchase of stock

 

(40.2

)

(3

)

 

(2,095

)

 

 

 

 

(2,098

)

Stock options and awards

 

3.5

 

 

209

 

 

 

 

 

 

209

 

October 30, 2010

 

707.9

 

$

59

 

$

3,128

 

$

12,254

 

 

$

(521

)

$

(41

)

 

$

14,879

 

 

Dividends declared per share were $0.25 and $0.17 for the three months ended October 30, 2010, and October 31, 2009, respectively, and $0.67 and $0.50 for the nine months ended October 30, 2010 and October 31, 2009, respectively.  For the fiscal year ended January 30, 2010, dividends declared per share were $0.67.

 

See accompanying Notes to Consolidated Financial Statements.

 

4



 

Notes to Consolidated Financial Statements

 

1.  Accounting Policies

 

The accompanying unaudited consolidated financial statements should be read in conjunction with the financial statement disclosures contained in the 2009 Form 10-K for Target Corporation (Target or the Corporation). The same accounting policies are followed in preparing quarterly financial data as are followed in preparing annual data. See Note 1 in our Form 10-K for the fiscal year ended January 30, 2010, for those policies. In the opinion of management, all adjustments necessary for a fair presentation of quarterly operating results are reflected herein and are of a normal, recurring nature.

 

Due to the seasonal nature of our business, quarterly revenues, expenses, earnings and cash flows are not necessarily indicative of the results that may be expected for the full year.

 

2.  Earnings Per Share

 

Basic earnings per share (EPS) is net earnings divided by the weighted average number of common shares outstanding during the period. Diluted EPS includes the incremental shares assumed to be issued upon the exercise of stock options and under performance share and restricted stock unit arrangements.

 

Earnings Per Share

 

Basic EPS

 

Diluted EPS

 

 

 

Three Months Ended

 

Nine Months Ended

 

Three Months Ended

 

Nine Months Ended

 

 

 

Oct. 30

,

Oct. 31

,

Oct. 30

,

Oct. 31,

 

Oct. 30

,

Oct. 31,

 

Oct. 30

,

Oct. 31

,

(millions, except per share data)

 

2010

 

2009

 

2010

 

2009 

 

2010

 

2009 

 

2010

 

2009

 

Net earnings

 

$

535

 

$

436

 

$

1,885

 

$

1,552 

 

$

535

 

$

436 

 

$

1,885

 

$

1,552

 

Basic weighted average common shares outstanding

 

715.4

 

751.8

 

728.8

 

752.0 

 

715.4

 

751.8 

 

728.8

 

752.0

 

Incremental stock options, performance share units and restricted stock units

 

 

 

 

— 

 

5.6

 

3.9 

 

5.6

 

2.3

 

Weighted average common shares outstanding

 

715.4

 

751.8

 

728.8

 

752.0 

 

721.0

 

755.7 

 

734.4

 

754.3

 

Earnings per share

 

$

0.75

 

$

0.58

 

$

2.59

 

$

2.06 

 

$

0.74

 

$

0.58 

 

$

2.57

 

$

2.06

 

 

For the October 30, 2010 and October 31, 2009 computations, 10.7 million and 16.3 million stock options, respectively, were excluded from the calculation of weighted average shares for diluted EPS because their effects were antidilutive.

 

3.   Fair Value Measurements

 

Fair value is the price at which an asset could be exchanged in a current transaction between knowledgeable, willing parties. A liability’s fair value is defined as the amount that would be paid to transfer the liability to a new obligor, not the amount that would be paid to settle the liability with the creditor.  Fair value measurements are categorized into one of three levels based on the lowest level of significant input used: Level 1 (unadjusted quoted prices in active markets); Level 2 (observable market inputs available at the measurement date, other than quoted prices included in Level 1); and Level 3 (unobservable inputs that cannot be corroborated by observable market data).

 

5



 

The following table presents financial assets and liabilities measured at fair value on a recurring basis:

 

Fair Value Measurements —

 

 

 

 

 

 

 

Recurring Basis

 

Fair Value at

 

Fair Value at

 

Fair Value at

 

 

 

October 30, 2010

 

January 30, 2010

 

October 31, 2009

 

(millions)

 

Level 1

 

Level 2

 

Level 3

 

Level 1

 

Level 2

 

Level 3

 

Level 1

 

Level 2

 

Level 3

 

Assets

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cash and cash equivalents

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Marketable securities

 

$

349

 

$

 

$

 

$

1,617

 

$

 

$

 

$

273

 

$

 

$

 

Other current assets

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Prepaid forward contracts

 

62

 

 

 

79

 

 

 

54

 

 

 

Other noncurrent assets

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Interest rate swaps(a)

 

 

172

 

 

 

131

 

 

 

134

 

 

Company-owned life insurance investments(b)

 

 

337

 

 

 

305

 

 

 

292

 

 

Total

 

$

411

 

$

509

 

$

 

$

1,696

 

$

436

 

$

 

$

327

 

$

426

 

$

 

Liabilities

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Other noncurrent liabilities

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Interest rate swaps(a) 

 

$

 

$

80

 

$

 

$

 

$

23

 

$

 

$

 

$

21

 

$

 

Total

 

$

 

$

80

 

$

 

$

 

$

23

 

$

 

$

 

$

21

 

$

 

(a)                   There were no interest rate swaps designated as accounting hedges at October 30, 2010, January 30, 2010 or October 31, 2009.

(b)                   Company-owned life insurance investments consist of equity index funds and fixed income assets.  Amounts are presented net of loans of $242 million at October 30, 2010, $244 million at January 30, 2010, and $240 million at October 31, 2009 that are secured by some of these policies.

 

Position

 

Valuation Technique

Marketable securities

 

Initially valued at transaction price. Carrying value of cash equivalents (including money market funds) approximates fair value because maturities are less than three months.

 

Prepaid forward contracts

 

Initially valued at transaction price. Subsequently valued by reference to the market price of Target common stock.

 

Interest rate swaps

 

Valuation models are calibrated to initial trade price. Subsequent valuations are based on observable inputs to the valuation model (e.g., interest rates and credit spreads). Model inputs are changed only when corroborated by market data. A credit risk adjustment is made on each swap using observable market credit spreads.

 

Company-owned life insurance investments

 

Includes investments in separate accounts that are valued based on market rates credited by the insurer. 

 

Certain assets are measured at fair value on a nonrecurring basis; that is, the instruments are not measured at fair value on  an ongoing basis but are subject to fair value adjustments only in certain circumstances (for example, when there is evidence of impairment).  The fair value measurements related to long-lived assets held for sale and held and used in the following table were determined using available market prices at the measurement date based on recent investments or pending transactions of similar assets, third-party independent appraisals, valuation multiples or public comparables, less cost to sell where appropriate. We classify these measurements as Level 2.

 

6



 

Fair Value Measurements — Nonrecurring Basis

 

 

 

 

 

 

 

 

 

 

 

Other current assets

 

Property and equipment

 

 

 

Long-lived assets held for sale

 

Long-lived assets held and used(a)

 

(millions)

 

Three Months

Ended

 

Nine Months

Ended

 

Three Months

Ended

 

Nine Months

Ended

 

Measured as of Oct. 30, 2010:

 

 

 

 

 

 

 

 

 

Carrying amount

 

$

 

$

2

 

$

25

 

$

73

 

Fair value measurement

 

 

2

 

23

 

63

 

Gain/(loss)

 

 

 

(2

)

(10

)

Measured as of Oct. 31, 2009:

 

 

 

 

 

 

 

 

 

Carrying amount

 

34

 

61

 

29

 

83

 

Fair value measurement

 

31

 

49

 

22

 

55

 

Gain/(loss)

 

(3

)

(12

)

(7

)

(28

)

(a)         Primarily relates to real estate and buildings intended for sale in the future but not currently meeting the held for sale criteria.

 

The following table presents the carrying amounts and estimated fair values of financial instruments not measured at fair value in the Consolidated Statements of Financial Position. The fair value of marketable securities is determined using available market prices at the reporting date. The fair value of debt is measured using a discounted cash flow analysis based on our current market interest rates for similar types of financial instruments.

 

Financial Instruments Not Measured at Fair Value

 

October 30, 2010

 

October 31, 2009

 

 

 

Carrying

 

Fair

 

Carrying

 

Fair

 

(millions)

 

Amount

 

Value

 

Amount

 

Value

 

Financial assets

 

 

 

 

 

 

 

 

 

Other current assets

 

 

 

 

 

 

 

 

 

Marketable securities(a)

 

$

73

 

$

73

 

$

55

 

$

55

 

Other noncurrent assets

 

 

 

 

 

 

 

 

 

Marketable securities(a)

 

 

 

4

 

4

 

Total

 

$

73

 

$

73

 

$

59

 

$

59

 

Financial liabilities

 

 

 

 

 

 

 

 

 

Total debt(b)

 

$

16,037

 

$

17,880

 

$

17,149

 

$

18,441

 

Total

 

$

16,037

 

$

17,880

 

$

17,149

 

$

18,441

 

(a)                   Amounts include held-to-maturity government and money market investments that are held to satisfy the regulatory requirements of Target Bank and Target National Bank.

(b)                   Represents the sum of nonrecourse debt collateralized by credit card receivables and unsecured debt and other borrowings excluding unamortized swap valuation adjustments and capital lease obligations.

 

The carrying amounts of credit card receivables, net of allowance, accounts payable, and certain accrued and other current liabilities approximate fair value at October 30, 2010.

 

4.  Credit Card Receivables

 

Credit card receivables are recorded net of an allowance for doubtful accounts. The allowance, recognized in an amount equal to the anticipated future write-offs of existing receivables, was $775 million at October 30, 2010, $1,016 million at January 30, 2010 and $1,025 million at October 31, 2009. This allowance includes provisions for uncollectible finance charges and other credit-related fees. We estimate future write-offs based on historical experience of delinquencies, risk scores, aging trends, and industry risk trends. Substantially all accounts continue to accrue finance charges until they are written off. Total receivables past due ninety days or more and still accruing finance charges were $234 million at October 30, 2010, $371 million at January 30, 2010 and $370 million at October 31, 2009. Accounts are written off when they become 180 days past due.

 

Under certain circumstances, we offer cardholder payment plans that modify finance charges and minimum payments, which meet the accounting definition of a troubled debt restructuring (TDRs). These concessions are made on an individual cardholder basis for economic or legal reasons specific to each individual cardholder’s circumstances. As a percentage of period-end gross receivables, receivables classified as TDRs were 6.3 percent at October 30, 2010, 6.7 percent at January 30, 2010, and 6.7 percent at October 31, 2009. Receivables classified as TDRs are treated consistently with other aged receivables in determining our allowance for doubtful accounts.

 

7



 

As a method of providing funding for our credit card receivables, we sell on an ongoing basis all of our consumer credit card receivables to Target Receivables Corporation (TRC), a wholly owned, bankruptcy remote subsidiary. TRC then transfers the receivables to the Target Credit Card Master Trust (the Trust), which from time to time will sell debt securities to third parties either directly or through a related trust. These debt securities represent undivided interests in the Trust assets. TRC uses the proceeds from the sale of debt securities and its share of collections on the receivables to pay the purchase price of the receivables to the Corporation.

 

We consolidate the receivables within the Trust and any debt securities issued by the Trust, or a related trust, in our Consolidated Statements of Financial Position. The receivables transferred to the Trust are not available to general creditors of the Corporation. The payments to the holders of the debt securities issued by the Trust or the related trust are made solely from the assets transferred to the Trust or the related trust and are nonrecourse to the general assets of the Corporation. Upon termination of the securitization program and repayment of all debt securities, any remaining assets could be distributed to the Corporation in a liquidation of TRC.

 

In the second quarter of 2008, we sold an interest in our credit card receivables to a JPMorgan Chase affiliate (JPMC). The interest sold represented 47 percent of the receivables portfolio at the time of the transaction. This transaction was accounted for as a secured borrowing, and accordingly, the credit card receivables within the Trust and the note payable issued are reflected in our Consolidated Statements of Financial Position. Notwithstanding this accounting treatment, the accounts receivable assets that collateralize the note payable supply the cash flow to pay principal and interest to the note holder; the receivables are not available to general creditors of the Corporation; and the payments to JPMC are made solely from the Trust and are nonrecourse to the general assets of the Corporation. Interest and principal payments due on the note are satisfied provided the cash flows from the Trust assets are sufficient. If the cash flows are less than the periodic interest, the available amount, if any, is paid with respect to interest. Interest shortfalls will be paid to the extent subsequent cash flows from the assets in the Trust are sufficient.  Future principal payments will be made from JPMC’s prorata share of cash flows from the Trust assets.

 

In the event of a decrease in the receivables principal amount such that JPMC’s interest in the entire portfolio would exceed 47 percent for three consecutive months, TRC (using the cash flows from the assets in the Trust) would be required to pay JPMC a pro rata amount of principal collections such that the portion owned by JPMC would not exceed 47 percent, unless JPMC provides a waiver. Conversely, at the option of the Corporation, JPMC may be required to fund an increase in the portfolio to maintain their 47 percent interest up to a maximum JPMC principal balance of $4.2 billion. Due to the continuing declines in gross credit card receivables, TRC repaid JPMC $110 million and $530 million for the three and nine months ended October 30, 2010, respectively, under the terms of this agreement. No payments were made during the nine months ended October 31, 2009. On November 26, 2010, TRC repaid an additional $36 million to JPMC.

 

If a three-month average of monthly finance charge excess (JPMC’s prorata share of finance charge collections less write-offs and specified expenses) is less than 2 percent of the outstanding principal balance of JPMC’s interest, the Corporation must implement mutually agreed-upon underwriting strategies. If the three-month average finance charge excess falls below 1 percent of the outstanding principal balance of JPMC’s interest, JPMC may compel the Corporation to implement underwriting and collections activities, provided those activities are compatible with the Corporation’s systems, as well as consistent with similar credit card receivable portfolios managed by JPMC. If the Corporation fails to implement the activities, JPMC has the right to cause the accelerated repayment of the note payable issued in the transaction. As noted in the preceding paragraph, payments would be made solely from the Trust assets.

 

5.  Contingencies

 

We are exposed to claims and litigation arising in the ordinary course of business and use various methods to resolve these matters in a manner that we believe serves the best interest of our shareholders and other constituents. We believe the recorded reserves in our consolidated financial statements are adequate in light of the probable and estimable liabilities. We do not believe that any of the currently identified claims or litigation matters will materially affect our results of operations, cash flows or financial condition.

 

6.   Notes Payable and Long-Term Debt

 

We obtain short-term financing from time to time under our commercial paper program, a form of notes payable. There were no amounts outstanding under our commercial paper program at October 30, 2010, January 30, 2010, or October 31, 2009. There were no amounts outstanding under our commercial paper program at any time during the three and nine months ended October 30, 2010. During the three and nine months ended October 31, 2009 the maximum amount outstanding was $112 million and the average amount outstanding was $4 million and $1 million, respectively.

 

8



 

In July 2010, we issued $1 billion of long-term debt at 3.875% that matures in July 2020.  Proceeds from this issuance were used for general corporate purposes.

 

In April 2010, TRC repurchased and retired the entire $900 million series of nonrecourse debt collateralized by credit card receivables, at par, that otherwise would have matured in October 2010. No gain or loss was recorded other than insignificant expenses associated with retiring this debt.

 

In addition, TRC has made payments to JPMC to reduce its interest in our credit card receivables as described in Note 4, Credit Card Receivables.

 

7.     Derivative Financial Instruments

 

Derivative financial instruments are reported at fair value on the Consolidated Statements of Financial Position. Historically our derivative instruments have primarily consisted of interest rate swaps. We use these derivatives to mitigate our interest rate risk.  We have counterparty credit risk resulting from our derivative instruments. This risk lies primarily with two global financial institutions.  We monitor this concentration of counterparty credit risk on an ongoing basis.

 

During 2008, we terminated or de-designated certain interest rate swaps that were accounted for as hedges. Total net gains amortized into net interest expense for terminated or de-designated swaps were $11 million and $13 million during the three months ended October 30, 2010 and October 31, 2009, respectively. Total net gains amortized into net interest expense for terminated and de-designated swaps were $34 million and $46 million during the nine months ended October 30, 2010 and October 31, 2009, respectively. The amount remaining on unamortized hedged debt valuation gains from terminated or de-designated interest rate swaps that will be amortized into earnings over the remaining lives of the underlying debt totaled $164 million, $197 million and $216 million, at October 30, 2010, January 30, 2010 and October 31, 2009, respectively.

 

Periodic payments, valuation adjustments and amortization of gains or losses related to derivative contracts are summarized below:

 

Derivative Contracts — Effect on Results of Operations

 

Three Months Ended

 

Nine Months Ended

 

 

 

Classification of

 

Oct. 30,

 

Oct. 31,

 

Oct. 30,

 

Oct. 31,

 

(millions)

 

Income/(Expense)

 

2010

 

2009

 

2010

 

2009

 

Interest Rate Swaps

 

Other interest expense

 

$

12

 

$

17

 

$

40

 

$

48

 

 

At October 30, 2010, there were no derivative instruments designated as accounting hedges.

 

See Note 3, Fair Value Measurements, for a description of the fair value measurement of derivative contracts and their classification on the Consolidated Statements of Financial Position.

 

8.  Income Taxes

 

We file a U.S. federal income tax return and income tax returns in various states and foreign jurisdictions. We are no longer subject to U.S. federal income tax examinations for years before 2009 and, with few exceptions, are no longer subject to state and local or non-U.S. income tax examinations by tax authorities for years before 2003.

 

We accrue for the effects of uncertain tax positions and the related potential penalties and interest.

 

During the first quarter of 2010, we filed a tax accounting method change that resolved the uncertainty surrounding the timing of deductions for one of our tax positions, resulting in a $130 million decrease to our unrecognized tax benefit liability. Because this matter solely related to the timing of the deduction, this change had virtually no effect on net tax expense in the first quarter of 2010.

 

During the third quarter of 2010, we recorded a reduction to income tax expense of $45 million due to the favorable resolution of various state income tax matters. As of October 30, 2010, our unrecognized tax benefit liability was $337 million.

 

9



 

9.  Share Repurchase

 

Since the inception of our share repurchase program, which began in the fourth quarter of 2007, we have repurchased 143.8 million shares of our common stock, for a total cash investment of $7,413 million (average price per share of $51.55).

 

During the three months ended October 30, 2010, we repurchased 15.2 million shares of our common stock, including 0.5 million shares through settlement of prepaid forward contracts, for a total cash investment of $793 million (average price per share of $52.29), of which $9 million was paid in prior periods. The prepaid forward contracts settled during the three months ended October 30, 2010 had a total cash investment of $24 million and an aggregate market value of $26 million at their respective settlement dates.

 

During the nine months ended October 30, 2010, we repurchased 40.2 million shares of our common stock, including 0.8 million shares through settlement of prepaid forward contracts, for a total cash investment of $2,093 million (average price per share of $52.04), of which $24 million was paid in prior periods. The prepaid forward contracts settled during the nine months ended October 30, 2010 had a total cash investment of $39 million and an aggregate market value of $42 million at their respective settlement dates.

 

During the three months ended October 31, 2009, we repurchased 0.3 million shares of our common stock, for a total cash investment of $14 million (average price per share of $43.80), of which $9 million was paid in prior periods. All shares reacquired during the three months ended October 31, 2009 were delivered upon settlement of prepaid forward contracts.  The prepaid forward contracts settled during the three months ended October 31, 2009 had a total cash investment of $14 million and an aggregate market value of $15 million at their respective settlement dates.

 

During the nine months ended October 31, 2009, we repurchased 1.5 million shares of our common stock, for a total cash investment of $56 million (average price per share of $36.57), of which $42 million was paid in prior periods. All shares reacquired during the nine months ended October 31, 2009 were delivered upon settlement of prepaid forward contracts. The prepaid forward contracts settled during the nine months ended October 31, 2009 had a total cash investment of $56 million and an aggregate market value of $60 million at their respective settlement dates.

 

See Note 10, Pension, Postretirement Health Care and Other Benefits, for further details of our prepaid forward contracts.

 

10.  Pension, Postretirement Health Care and Other Benefits

 

We have qualified defined benefit pension plans covering team members who meet age and service requirements, including in certain circumstances, date of hire. We also have unfunded, nonqualified pension plans for team members with qualified plan compensation restrictions. Eligibility for, and the level of, these benefits varies depending on team members’ date of hire, length of service and/or team member compensation. Upon early retirement and prior to Medicare eligibility, team members also become eligible for certain health care benefits if they meet minimum age and service requirements and agree to contribute a portion of the cost. Effective January 1, 2009, our qualified defined benefit pension plan was closed to new participants, with limited exceptions.

 

The following table provides a summary of the amounts recognized in our Consolidated Statements of Financial Position for our postretirement benefit plans:

 

Net Pension Expense and

 

Pension Benefits

 

Postretirement Health Care Benefits

 

Postretirement Healthcare

 

Three Months Ended

 

Nine Months Ended

 

Three Months Ended

 

Nine Months Ended

 

Expense

 

Oct. 30,

 

Oct. 31,

 

Oct. 30,

 

Oct. 31,

 

Oct. 30,

 

Oct. 31,

 

Oct. 30,

 

Oct. 31,

 

(millions)

 

2010

 

2009

 

2010

 

2009

 

2010

 

2009

 

2010

 

2009

 

Service cost

 

$

29

 

$

25

 

$

87

 

$

75

 

$

2

 

$

2

 

$

7

 

$

5

 

Interest cost

 

32

 

32

 

96

 

94

 

1

 

2

 

3

 

6

 

Expected return on assets

 

(48

)

(44

)

(144

)

(132

)

 

 

 

 

Recognized losses

 

11

 

6

 

33

 

18

 

1

 

 

3

 

 

Recognized prior service cost

 

 

(1

)

(1

)

(3

)

(2

)

 

(7

)

 

Total

 

$

24

 

$

18

 

$

71

 

$

52

 

$

2

 

$

4

 

$

6

 

$

11

 

 

10



 

We will likely make contributions in the range of $100 million to $300 million to our qualified defined benefit pension plan during the fourth quarter of 2010, depending on a variety of factors, including the calculation of the pension liability based on prevailing interest rates at the end of the fiscal year.

 

We also maintain a nonqualified, unfunded deferred compensation plan for approximately 3,500 current and retired team members whose participation in our 401(k) plan is limited by statute or regulation. These team members choose from a menu of crediting rate alternatives that are the same as the investment choices in our 401(k) plan, including Target common stock. We credit an additional two percent per year to the accounts of all active participants, excluding executive officer participants, in part to recognize the risks inherent to their participation in a plan of this nature. We also maintain a nonqualified, unfunded deferred compensation plan that was frozen during 1996, covering substantially fewer than 100 participants, most of whom are retired. In this plan, deferred compensation earns returns tied to market levels of interest rates plus an additional 6 percent return, with a minimum of 12 percent and a maximum of 20 percent, as determined by the plan’s terms.

 

We control some of our risk of offering the nonqualified plans by investing in vehicles that offset a substantial portion of our economic exposure to the returns of the plans.  These investment vehicles include company-owned life insurance on approximately 4,000 highly compensated current and former team members who have given their consent to be insured and prepaid forward contracts in our own common stock. All of these investments are general corporate assets and are marked-to-market with the related gains and losses recognized in the Consolidated Statements of Operations in the period they occur.

 

The total change in fair value for contracts indexed to our own common stock recorded in earnings was a pretax gain of $1 million and $6 million for the three months ended October 30, 2010 and October 31, 2009, respectively, and a pretax gain of $1 million and $31 million for the nine months ended October 30, 2010 and October 31, 2009, respectively. For the nine months ended October 30, 2010, we invested approximately $26 million in prepaid forward contracts in our own common stock.  For the nine months ended October 31, 2009, we invested approximately $14 million in such investment instruments, and these investments are included in the Consolidated Statements of Cash Flows within other investing activities. Adjusting our position in these investment vehicles may involve repurchasing shares of Target common stock when settling the forward contracts. For the three and nine months ended October 30, 2010, these repurchases totaled 0.5 million and 0.8 million shares, respectively, and for the three and nine months ended October 31, 2009, these repurchases totaled 0.3 million and 1.5 million shares, respectively, and are included in the total share repurchases described in Note 9, Share Repurchase.

 

At October 30, 2010, January 30, 2010 and October 31, 2009, our outstanding interest in contracts indexed to our common stock was as follows:

 

Prepaid Forward Contracts on Target
Common Stock

 

 

 

Contractual

 

 

 

 

 

(millions, except per share data)

 

Number of
Shares

 

Price Paid
per Share

 

Fair
Value

 

Total Cash
Investment

 

October 31, 2009

 

1.1

 

$

41.11

 

$

54

 

$

46

 

January 30, 2010

 

1.5

 

42.77

 

79

 

66

 

October 30, 2010

 

1.2

 

43.87

 

62

 

53

 

 

11.  Segment Reporting

 

Our measure of profit for each segment is a measure that management considers analytically useful in measuring the return we are achieving on our investment.

 

11



 

Business Segment Results

 

Three Months Ended October 30, 2010

 

Three Months Ended October 31, 2009

 

 

 

 

Credit

 

 

 

 

 

 

Credit

 

 

 

(millions)

 

Retail

 

Card

 

Total

 

 

Retail

 

Card

 

Total

 

Sales/Credit card revenues

 

$

15,226

 

$

379

 

$

15,605

 

 

$

14,789

 

$

487

 

$

15,276

 

Cost of sales

 

10,562

 

 

10,562

 

 

10,229

 

 

10,229

 

Bad debt expense(a)

 

 

110

 

110

 

 

 

301

 

301

 

Selling, general and administrative/ Operations and marketing expenses(a), (b)

 

3,319

 

114

 

3,433

 

 

3,236

 

99

 

3,335

 

Depreciation and amortization

 

529

 

5

 

533

 

 

533

 

4

 

537

 

Earnings before interest expense and income taxes

 

816

 

150

 

967

 

 

791

 

83

 

874

 

Interest expense on nonrecourse debt collateralized by credit card receivables

 

 

20

 

20

 

 

 

23

 

23

 

Segment profit

 

$

816

 

$

130

 

947

 

 

$

791

 

$

60

 

851

 

Unallocated (income) and expenses

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Other interest expense

 

 

 

 

 

175

 

 

 

 

 

 

168

 

Interest income

 

 

 

 

 

(1)

 

 

 

 

 

 

 

Earnings before income taxes

 

 

 

 

 

$

773

 

 

 

 

 

 

$

683

 

 

 

 

Nine Months Ended October 30, 2010

 

Nine Months Ended October 31, 2009

 

 

 

 

Credit

 

 

 

 

 

 

Credit

 

 

 

(millions)

 

Retail

 

Card

 

Total

 

 

Retail

 

Card

 

Total

 

Sales/Credit card revenues

 

$

45,509

 

$

1,220

 

$

46,729

 

 

$

43,717

 

$

1,459

 

$

45,176

 

Cost of sales

 

31,267

 

 

31,267

 

 

30,080

 

 

30,080

 

Bad debt expense(a)

 

 

445

 

445

 

 

 

900

 

900

 

Selling, general and administrative/ Operations and marketing expenses(a), (b)

 

9,689

 

307

 

9,997

 

 

9,345

 

312

 

9,658

 

Depreciation and amortization

 

1,532

 

14

 

1,545

 

 

1,476

 

11

 

1,487

 

Earnings before interest expense and income taxes

 

3,021

 

454

 

3,475

 

 

2,816

 

236

 

3,051

 

Interest expense on nonrecourse debt collateralized by credit card receivables

 

 

64

 

64

 

 

 

74

 

74

 

Segment profit

 

$

3,021

 

$

390

 

3,411

 

 

$

2,816

 

$

162

 

2,977

 

Unallocated (income) and expenses

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Other interest expense

 

 

 

 

 

505

 

 

 

 

 

 

517

 

Interest income

 

 

 

 

 

(2

)

 

 

 

 

 

(3

)

Earnings before income taxes

 

 

 

 

 

$

2,908

 

 

 

 

 

 

$

2,463

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(a)

The combination of bad debt expense and operations and marketing expenses within the Credit Card Segment represent credit card expenses on the Consolidated Statements of Operations.

(b)

Loyalty Program discounts are recorded as reductions to sales in our Retail Segment. Effective with the October 2010 nationwide launch of our new 5% REDcard rewards loyalty program, we changed the formula under which our Credit Card segment reimburses our Retail Segment to better align with the attributes of the new program. In the three months and nine months ended October 30, 2010, these reimbursed amounts were $26 million and $60 million, respectively, compared with $19 million and $59 million in the corresponding periods in 2009. In all periods these amounts were recorded as reductions to SG&A expenses within the Retail Segment and increases to operations and marketing expenses within the Credit Card Segment.

Note: The sum of the segment amounts may not equal the total amounts due to rounding.

 

12



 

Total Assets by Segment

 

October 30, 2010

 

January 30, 2010

 

October 31, 2009

 

 

 

 

 

Credit

 

 

 

 

 

Credit

 

 

 

 

 

Credit

 

 

 

(millions)

 

Retail

 

Card

 

Total

 

Retail

 

Card

 

Total

 

Retail

 

Card

 

Total

 

Total assets

 

$

38,617

 

$

6,332

 

$

44,949

 

$

37,200

 

$

7,333

 

$44,533

 

$

38,519

 

$

7,460

 

$

45,979

 

 

Substantially all of our revenues are generated in, and long-lived assets are located in, the United States.

 

Item 2.  Management’s Discussion and Analysis of Financial Condition and Results of Operations

 

Executive Summary

 

Our financial results for the third quarter of 2010 in our Retail Segment reflect increased sales of 3.0 percent over the same period last year due to a 1.6 percent comparable-store increase combined with the contribution from new stores.  Our Retail Segment EBITDA and EBIT margin rates remained essentially unchanged in the third quarter of 2010 compared with the prior year.  In the Credit Card Segment, we achieved a significant increase in segment profit primarily due to declining bad debt expense driven by improved trends in key measures of risk.

 

Cash flow provided by operations was $2,852 million and $3,027 million for the nine months ended October 30, 2010 and October 31, 2009, respectively. We opened 13 new stores and 75 new stores in the first three quarters of 2010 and 2009, respectively. During the first three quarters of 2010, we remodeled 341 stores under our current store remodel program, significantly more than the 62 stores we remodeled in the comparable prior year period.

 

Analysis of Results of Operations

 

Retail Segment

 

Retail Segment Results

 

Three Months Ended

 

 

 

Nine Months Ended

 

 

 

October 30,

 

October 31,

 

Percent

 

 

 

October 30,

 

October 31,

 

Percent

 

(millions)

 

2010

 

2009

 

Change

 

 

 

2010

 

2009

 

Change

 

Sales

 

$

15,226

 

$

14,789

 

3.0

%

 

 

$

45,509

 

$

43,717

 

4.1

%

Cost of sales

 

10,562

 

10,229

 

3.3

 

 

 

31,267

 

30,080

 

3.9

 

Gross margin

 

4,664

 

4,560

 

2.3

 

 

 

14,242

 

13,637

 

4.4

 

SG&A expenses(a)

 

3,319

 

3,236

 

2.6

 

 

 

9,689

 

9,345

 

3.7

 

EBITDA

 

1,345

 

1,324

 

1.6

 

 

 

4,553

 

4,292

 

6.1

 

Depreciation and amortization

 

529

 

533

 

(0.8

)

 

 

1,532

 

1,476

 

3.8

 

EBIT

 

$

816

 

$

791

 

3.2

%

 

 

$

3,021

 

$

2,816

 

7.3

%

EBITDA is earnings before interest expense, income taxes, depreciation and amortization.

EBIT is earnings before interest expense and income taxes.

(a)   Loyalty Program discounts are recorded as reductions to sales in our Retail Segment. Effective with the October 2010 nationwide launch of our new 5% REDcard rewards loyalty program, we changed the formula under which our Credit Card segment reimburses our Retail Segment to better align with the attributes of the new program. In the three months and nine months ended October 30, 2010, these reimbursed amounts were $26 million and $60 million, respectively, compared with $19 million and $59 million in the corresponding periods in 2009. In all periods these amounts were recorded as reductions to SG&A expenses within the Retail Segment and increases to operations and marketing expenses within the Credit Card Segment.

 

13



 

Retail Segment Rate Analysis

 

Three Months Ended

 

 

 

Nine Months Ended

 

 

 

October 30,

 

October 31,

 

 

 

October 30,

 

October 31,

 

 

 

2010

 

2009

 

 

 

2010

 

2009

 

Gross margin rate

 

30.6%

 

30.8%

 

 

 

31.3%

 

31.2%

 

SG&A expense rate

 

21.8%

 

21.9%

 

 

 

21.3%

 

21.4%

 

EBITDA margin rate

 

8.8%

 

9.0%

 

 

 

10.0%

 

9.8%

 

Depreciation and amortization expense rate

 

3.5%

 

3.6%

 

 

 

3.4%

 

3.4%

 

EBIT margin rate

 

5.4%

 

5.3%

 

 

 

6.6%

 

6.4%

 

Retail Segment rate analysis metrics are computed by dividing the applicable amount by sales.

 

Sales

 

Sales include merchandise sales, net of expected returns, from our stores and our online business, as well as gift card breakage. Comparable-store sales is a measure that indicates the performance of our existing stores by measuring the growth in sales for such stores for a period over the comparable, prior-year period of equivalent length. The method of calculating comparable-store sales varies across the retail industry. As a result, our comparable-store sales calculation is not necessarily comparable to similarly titled measures reported by other companies.

 

Comparable-store sales are sales from our online business and sales from general merchandise and SuperTarget stores open longer than one year, including:

·                          sales from stores that have been remodeled or expanded while remaining open (including our current store remodel program)

·                          sales from stores that have been relocated to new buildings of the same format within the same trade area, in which the new store opens at about the same time as the old store closes

 

Comparable-store sales do not include:

·                          sales from general merchandise stores that have been converted, or relocated within the same trade area, to a SuperTarget store format

·                          sales from stores that were intentionally closed to be remodeled, expanded or reconstructed

 

Comparable-Store Sales

 

Three Months Ended

 

 

 

Nine Months Ended

 

 

 

October 30,

 

October 31,

 

 

 

October 30,

 

October 31,

 

 

 

2010

 

2009

 

 

 

2010

 

2009

 

Comparable-store sales

 

1.6 %

 

(1.6)%

 

 

 

2.0 %

 

(3.9)%

 

Components of changes in comparable-store sales:

 

 

 

 

 

 

 

 

 

 

 

Number of transactions

 

2.1 %

 

0.6 %

 

 

 

2.3 %

 

(1.1)%

 

Average transaction amount

 

(0.5)%

 

(2.2)%

 

 

 

(0.2)%

 

(2.8)%

 

Units per transaction

 

3.0 %

 

(1.6)%

 

 

 

2.1 %

 

(2.4)%

 

Selling price per unit

 

(3.3)%

 

(0.6)%

 

 

 

(2.2)%

 

(0.4)%

 

The comparable-store sales increases or decreases above are calculated by comparing sales in fiscal year periods with comparable prior fiscal year periods of equivalent length.

 

The collective interaction of a broad array of macroeconomic, competitive and consumer behavioral factors, as well as sales mix, and transfer of sales to new stores makes further analysis of sales metrics infeasible.

 

Beginning April 2010, all new qualified credit card applicants receive the Target Card, and we no longer issue the Target Visa to credit card applicants. Existing Target Visa cardholders are not affected.  Beginning October 2010, guests receive a 5 percent discount on virtually all purchases at check-out every day when they use a REDcard at any Target store or on Target.com.  Target’s REDcards include the Target Credit Card, Target Visa Credit Card and Target Debit Card.  This new REDcard rewards program replaced the existing rewards program in which account holders received an initial 10 percent-off coupon for opening the account and earned points toward a 10 percent-off coupon on subsequent purchases. These changes are intended to simplify the program and to generate profitable incremental retail sales.

 

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We monitor the percentage of store sales that are paid for using REDcards (REDcard Penetration), because our internal analysis has indicated that a meaningful portion of the incremental purchases on our REDcards are also incremental sales for Target, with the remainder of the incremental purchases on the REDcards representing a shift in tender type.

 

REDcard Penetration Analysis

 

Three Months Ended

 

 

 

Nine Months Ended

 

 

 

October 30,

 

October 31,

 

 

 

October 30,

 

October 31,

 

 

 

2010

 

2009

 

 

 

2010

 

2009

 

 

 

 

 

 

 

 

 

 

 

 

 

Target Credit Penetration

 

4.9

%

5.1

%