Definitive Additional Materials

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

(Amendment No.     )

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Apple Inc.
IMPORTANT ANNUAL MEETING INFORMATION
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Apple Inc. Annual Shareholder Meeting Notice
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Important Notice Regarding the Availability of Proxy Materials for the
Shareholder Meeting To Be Held on February 28, 2017
The proxy materials for the Apple Inc. 2017 Annual Meeting of Shareholders are available on the Internet or by mail. Follow the instructions below to view the materials and vote online or request a copy. The items to be voted on and location of the meeting are on the reverse side. Your vote is important!
This communication presents only an overview of the more complete proxy materials that are available to you on the Internet or by mail. We encourage you to access and review all of the important information contained in the proxy materials before voting. The proxy statement and Form 10-K are available at:
www.investorvote.com/AAPL
Easy Online Access —— A Convenient Way to View Proxy Materials and Vote
When you go online to view materials, you can also vote your shares.
Step 1: Go to www.investorvote.com/AAPL.
Step 2: Click the View button(s) to access the proxy materials.
Step 3: Return to the investorvote.com window and follow the instructions on the screen to log in.
Step 4: Make your selection as instructed on each screen to select delivery preferences and vote.
When you go online, you can also help the environment by consenting to receive electronic delivery of future materials.
Obtaining a Copy of the Proxy Materials –– If you want to receive a paper or e-mail copy of these documents, you must request one. There is no charge to you for requesting a copy. Please make your request for a copy as instructed on the reverse side on or before February 13, 2017, to facilitate timely delivery.
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Apple Inc. Annual Shareholder Meeting Notice
The Apple Inc. 2017 Annual Meeting of Shareholders will be held on February 28, 2017 at 1 Infinite Loop, Town Hall (Building 4), Cupertino, California 95014, at 9:00 a.m. Pacific Time. Upon arrival, please present your photo identification at the registration desk.
Proposals to be voted on at the meeting are listed below along with the Board of Directors’ recommendations. The Board of Directors recommends that you vote FOR the following proposals:
1.The election to Apple’s Board of Directors of the eight nominees named in the Proxy Statement
2.Ratification of the appointment of Ernst & Young LLP as Apple’s independent registered public accounting firm for 2017
3.Advisory vote to approve executive compensation
The Board of Directors recommends that you vote 1 YEAR for the following proposal:
4.Advisory vote on the frequency of shareholder votes on executive compensation
The Board of Directors recommends that you vote AGAINST the following proposals:
5.A shareholder proposal entitled “Charitable Giving - Recipients, Intents and Benefits”
6.A shareholder proposal regarding diversity among our senior management and board of directors
7.A shareholder proposal entitled “Shareholder Proxy Access Amendments”
8.A shareholder proposal entitled “Executive Compensation Reform”
9.A shareholder proposal entitled “Executives to Retain Significant Stock”
Other business as may properly come before the annual meeting and postponement(s) or adjournment(s) thereof may be transacted at the meeting.
PLEASE NOTE –– YOU CANNOT VOTE BY RETURNING THIS NOTICE. To vote your shares, you must vote online or request a paper copy of the proxy materials to receive a proxy card. If you wish to attend and vote at the meeting, please bring this notice with you.
Directions to the 2017 Annual Meeting of Shareholders
Take Interstate 280 (south from San Francisco, north from San Jose) Exit at De Anza Boulevard
Turn south onto De Anza Boulevard toward Cupertino
Turn left onto Mariani Avenue
Continue on Mariani, which leads into the Apple parking lot
Proceed to Town Hall (Building 4) for meeting registration
Attendance at the 2017 Annual Meeting of Shareholders is limited to shareholders. Admission to the meeting will be on a first-come, first- served basis. In the interest of saving time and money, Apple has opted to provide the Annual Report on Form 10-K for the year ended September 24, 2016 in lieu of producing a glossy annual report.
Here’s how to order a copy of the proxy materials and select a future delivery preference:
Paper copies: Current and future paper delivery requests can be submitted via the telephone, Internet or email options below.
Email copies: Current and future email delivery requests must be submitted via the Internet or email following the instructions below. If you request an email copy of current materials, you will receive an email with a link to the materials.
PLEASE NOTE: You must use the number in the shaded bar on the reverse side when requesting a set of proxy materials.
Internet –– Go to www.investorvote.com/AAPL. Follow the instructions to log in and order a paper or email copy of the current meeting materials and submit your preference for email or paper delivery of future meeting materials.
Telephone –– Call us free of charge at 1-866-641-4276 using a touch-tone phone and follow the instructions to log in and order a paper copy of the materials by mail for the current meeting. You can also submit a preference to receive a paper copy for future meetings.
Email –– Send email to investorvote@computershare.com with “Proxy Materials Apple Inc.” in the subject line. Include in the message your full name and address, plus the number located in the shaded bar on the reverse, and order a paper or email copy of the current meeting materials. You can also state your preference for email or paper delivery of future meeting materials.
To facilitate timely delivery, all requests for a paper copy of the proxy materials must be received by February 13, 2017.
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