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Fi’s smart collar adds sleep tracking for dogs

Conventional wisdom holds that one ought let sleeping does lie. But no one says you’re barred from tracking them while they do. New York-based smart collar maker Fi announced today that it’s adding sleep to the list of the device’s tracking. The added feature uses the collar’s on-board motion sensing to monitor your best friend’s […]

Conventional wisdom holds that one ought let sleeping does lie. But no one says you’re barred from tracking them while they do. New York-based smart collar maker Fi announced today that it’s adding sleep to the list of the device’s tracking.

The added feature uses the collar’s on-board motion sensing to monitor your best friend’s sleep during the day and night (and almost certainly leave you jealous about how much shut-eye they’re getting).

The information is presented on a timeline that should look familiar to anyone who has used the human equivalent. It also offers a live check-in to see what the dog is up to during the day while you’re at work (assuming you ever go back to the office).

Image Credits: Fi

The goal here is to offer up some sharable metrics about your pet that might point to underlying health problems, be it too much sleep, not enough or frequent trips to the water bowl in the middle of the night. Sudden changes also present potential red flags for the dog’s health.

“We are excited to move into holistic health tracking that empowers dog parents to take the best possible care of their pets,” founder and CEO Jonathan Bensamoun said in a release. “If your dog is tired, it can’t tell you, so Fi will. Fi can answer critical questions like, ‘Is my pet sleeping the right way?’ or ‘Did its activity levels decrease lately?’ long before more serious issues have time to develop.”

Fi raised $30 million back in February and is working to grow its reach in the U.S., including a recent distribution deal with mega-online pet supply seller, Chewy.

Connected pet collar company Fi raises a $30M Series B

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