Community Introduces a New Era of Always-On Fan Engagement, Delivering Rich, Interactive Experiences, Personalized Journeys and Seamless Commerce Through Innovative Messaging Channels Including Apple Messages for Business and RCS

Additional Launch Participants Include Russell Dickerson, Julia Cole, and the City of West Hollywood, Alongside Rising Independent Artists The Burney Sisters, Tessa Schultz and Carrie Brockwell, with Additional Artists, Sports Teams and Brands to Follow

Community, the leading direct-to-fan engagement platform, today announced the launch of a new generation of rich, interactive experiences that transform how artists, sports teams, brands and organizations connect with their audiences.

At the heart of this launch is a groundbreaking new interactive engagement experience powered by Community, enabling brands to deliver immersive, app-like experiences directly within the native Apple Messages app on Apple devices worldwide, and through RCS on supported non-Apple devices. Designed with a focus on exceptional user experience, privacy and seamless interaction, Community's new capabilities combine rich media, personalized engagement and intuitive design to create premium experiences that meet the rigorous quality standards of next-generation messaging channels. Community is the only company partnering with these leading artists, sports teams, and brands to bring to market a new class of highly curated, interactive experiences that set a new standard for how they connect with their audiences.

These new capabilities transform traditional text conversations into always-on, interactive destinations where audiences can explore content, access exclusive opportunities, engage with their favorite artists and brands, and take action whenever they choose.

Among the first to embrace these new capabilities, Megan Moroney will become the first artist to introduce an in-message shopping experience powered by Apple Pay, allowing fans to discover and purchase merchandise directly within Apple Messages. The experience brings fan engagement and commerce together, creating a seamless path from discovery to purchase without leaving the conversation.

“Megan has always prioritized her genuine connection with her fans, and that relationship is at the heart of everything we do. Partnering with Community on this new experience is an exciting opportunity to take that connection even further, with a more personal and seamless experience for her fans. We’re always looking for innovative ways to superserve those who endlessly support her, and we’re excited to be a part of this new chapter with Community,” said Hayley Corbett, artist manager for Megan Moroney.

Bruno Mars is using Community to turn a global fanbase into millions of one-on-one relationships. Fans connect with Bruno’s world in more ways than ever, at his shows, at pop-ups around the world, and online, with more to come. Community brings all of those moments together into one direct, personal line to every fan. Because Community can tailor messages by where fans are and what they care about, a fan in Tokyo and a fan in Las Vegas can each hear what matters to them, from new music and tour news to exclusive moments. With Community’s new capabilities, those conversations become a richer, more interactive experience, a place fans can come back to anytime to explore, engage, and feel closer to Bruno, right from their phone.

“This new fan experience shows how messaging can become more personal and interactive, giving fans more to explore and new ways to take part, allowing them to shop for music, merch and tickets directly in the chat. Community has been a great partner in opening up those possibilities for our artists and their fans,” said Sebastian Simone, Global SVP, Direct-to-Fan Services at Warner Music Group.

Beyond music, major brands and sports teams, including McDonald’s and the Detroit Lions, are moving into this new era.

“Community texts from ‘the person who runs the McDonald’s account’ give us a direct line to our fans,” said Jennifer “JJ” Healan, VP of U.S. Marketing, Brand, Content and Culture at McDonald’s. “This next evolution makes that connection even more engaging, turning a text into a place where fans can discover, interact and soon order their McDonald’s favorites in the moment.”

The City of West Hollywood will become the first municipality to introduce Community's new interactive messaging experience, pioneering a more direct and accessible way for local governments to engage with residents. The launch demonstrates how Community's technology extends beyond entertainment and commerce to transform how cities connect with and serve their communities.

“The City of West Hollywood has always embraced innovation and new ways to connect with our community, and that starts with meeting people where they already use technology,” said City of West Hollywood Mayor John Heilman. “SMS/text messaging has become a favorite way for our community members to receive City news and updates. As the first municipality to launch our text messaging platform with Community, we’re excited to build on that success with an even more streamlined and dynamic approach. This will make it easier to stay informed, discover City services, and engage with West Hollywood City Hall. It’s an exciting new chapter in making information easier to find and local government more accessible.”

“The future of audience engagement is personal, targeted and authentic,” said Community CEO Jeremy Schultz. “Community is building on the power of direct relationships, giving the world's leading artists, brands and teams new ways to engage their most loyal audiences through experiences that go far beyond traditional messaging.”

“This is an entirely new creative canvas,” said Community co-founder Josh Rosenheck. “What was once a text conversation can now be a fully interactive experience, opening up possibilities that didn't exist before.”

Built on Community's established audience management, segmentation and personalization capabilities, the expanded platform brings these next-generation experiences together in one unified solution. With additional launches planned across music, sports, entertainment, consumer brands and other industries, Community continues to redefine how organizations build direct relationships with their audiences.

ABOUT COMMUNITY

Community is a leading direct-to-fan engagement platform enabling brands, artists and creators to build direct, personalized relationships with their audiences. Through SMS, MMS, WhatsApp and next-generation channels including Apple Messages for Business and RCS, Community combines audience management, segmentation, personalization and interactive messaging to deliver meaningful engagement at scale.

Founded in 2019 by Guy Oseary, Ashton Kutcher, Josh Rosenheck and Matthew Peltier, Community is led by CEO Jeremy Schultz and Chairman Robert Wolf. The company is backed by strategic and financial investors including Salesforce Ventures, Morgan Stanley, Amdocs and Sony Ventures, alongside prominent figures across music, entertainment, sports and business.

For more information, visit community.com/rich-messaging.

View source version on businesswire.com: https://www.businesswire.com/news/home/20261110336454/en/

Community Introduces a New Era of Always-On Fan Engagement, Delivering Rich, Interactive Experiences, Personalized Journeys and Seamless Commerce Through Innovative Messaging Channels