Facing the challenges of global ecological crises and climate change, BVI-based Echo Tree Cultural and Creative Co., Ltd. has officially launched the 「Echo Tree Project」. It calls on enterprises and musicians to take joint action, adhering to the philosophy of 「Echo Tree, the most melodious note of the Earth」. By closely integrating cultural creativity, technological applications and sustainable initiatives, it aims to pioneer a new future for carbon rights and green sustainability.

Descriptive text: Founder and President Gao Yongteng (Left) and Co-founder Yi Jiayang (Right) take music as a bridge, turning love and environmental protection beliefs into the core driving force of the Echo Tree Project. (Provided by Echo Tree Cultural and Creative)

At the 「Enterprise Response · Saving the Earth Through Music」 event, a surge of goodwill emerged from enterprises: ADATA Technology Group, a leading enterprise, saw Chairman Chen Libai take the lead in donating 10,000 「Echo Tree seedlings」. Chairman Zheng Qicheng of C-Media Group, Chairman Zhou Weikun of Mingwang Technology, and Vice President Du Yuanxin of Shen'ao Tu Group also joined the initiative by donating 10,000 seedlings each. Meanwhile, Chairman Zheng Xugao of Wanxuhong Information Technology Group, Chairman Zhang Hanwen of Haoding Environmental Protection Technology, and many other enterprises joined one after another. They joined hands with other enterprises in response, working together to plant a green forest of hope for the Earth. Enterprises at the scene participated enthusiastically, with a total of over 60,000 Echo Tree seedlings donated on the spot. Each act of kindness was transformed into sustainable green power, converging into a strong force for advancing the Earth's sustainability.

Echo Tree Cultural and Creative takes music and enterprises as bridges, integrates digital asset management to promote sustainability, and realizes the vision of 「planting 30 million Echo Trees for the Earth」. (Provided by Echo Tree Cultural and Creative)

The organizer has established exclusive forests on the Echo Tree platform, such as ADATA Forest, C-Media Forest, Shen'ao Tu Forest, Wanxuhong Forest, Mingwang Forest, and Haoding Environmental Protection Forest. In the future, these forests will be integrated with large-scale concerts and cultural events. This not only preserves enterprises' environmental protection initiatives but also adds value to their brand images, forming a perfect resonance of art, environmental protection, and business.

On the day of the event, a limited tree adoption activity was launched. Participants who joined the activity on that day received exclusive forest territory customized by Echo Tree, leaving eternal footprints on the platform's map. The event also displayed the 「coordinates」 and aerial photos of the enterprise-sponsored forests; in the future, enterprises will be able to pay closer attention to the dynamics of forest sustainable development. To thank enterprises for their green initiatives, the Echo Tree platform will set up exclusive sustainable story pages for qualified enterprises, and through connections with media and social communities, showcase the enterprises' in-depth achievements in environmental protection and social responsibility.

Distinguished guests were also invited to plant 「Echo Tree」 seedlings on-site, symbolizing the launch of green initiatives. The theme song 〈Echo Tree〉 was premiered at the event, jointly created by renowned musician Gao Yongteng and golden lyricist Yi Jiayang, with heavyweight guests such as Huang Guolun and Kou Naixin in attendance to witness the moment. Notably, Mr. Yi Jiayang is also the lyricist of Lin Junjie's latest single 〈Tomorrow's Coordinates〉. Mr. Yi Jiayang proposed that the carbon rights from planting Echo Trees will serve as the best solution for carbon neutrality in concerts and various large-scale performance events in the future. He also stated that he will join hands with more singers to jointly advocate for carbon reduction on Earth. Lin Junjie's 〈Tomorrow's Coordinates〉 was played continuously on the surrounding large screens at the venue. The lyrics 「I met an echo, smiling at me」 perfectly echoed the spirit of this event, letting music become a response to the Earth's smile. When all the guests sang 「Saving the Earth Through Music」 in unison, playing a sustainable movement for the Earth with musical notes and actions, the power of echoes was quietly sprouting.

Founder and President Gao Yongteng performed the theme song 《Echo Tree》 live, using music to call for sustainable actions. (Provided by Echo Tree Cultural and Creative)

Echo Tree Cultural and Creative aims to take music and the power of enterprises as a bridge, integrate the RWA management model for digital yuan assets, achieve digital yuan-based management and sustainable concepts, jointly create new value for the future, and realize the vision of 「planting 30 million Echo Trees for the Earth」. It seeks to turn every act of kindness into sustainable actions, leaving concrete and eternal footprints for the global ecology.

At the 「Enterprise Response · Saving the Earth Through Music」 event, a surge of corporate goodwill poured in, with enterprises jointly donating over 60,000 Echo Tree seedlings. This transforms goodwill into sustainable actions, converging into a green force for safeguarding the Earth. (Provided by Echo Tree Cultural and Creative)

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Company Name: EHCO TREE GROUP INC
Contact Person: Becky Lo
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City: Taiwang
Country: China
Website: www.echotrees.com