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Expert Tips to Simplify Household Shopping in 2024


SPONSORED CONTENT -- (StatePoint) It’s time to stock up on all the supplies you need to spring clean your home, as well as look and feel your best in a new season. But while the days may be growing longer, there aren’t extra hours to sift through endless product reviews.

Fortunately, trustworthy resources can help you check off the items on your household shopping list with ease and confidence. Product of the Year, the largest consumer-voted award for product innovation, has been guiding households to the best products for over 30 years. Winners are backed by the votes of 40,000 consumers, making Product of the Year’s distinctive red seal worthy of any shopper’s consideration.

“In this modern retail era where consumers have an unprecedented amount of choices on store shelves and on e-commerce sites, we are enthusiastic about being able to provide them with powerful endorsements of the best products,” says Mike Nolan, global CEO of Product of the Year Management.

Reflecting what everyday consumers value most -- innovation in function, design, packaging or ingredients -- this list of this year’s 28 household winners can help guide your shopping decisions this spring and beyond:

• Allergy | Astepro Allergy– Bayer

• Baby Care | Boudreaux’s Butt Paste Butt Barrier Ointment – Prestige Consumer Healthcare

• Bathroom Essentials | Charmin Ultra Soft Smooth Tear – Procter & Gamble

• Car Care | Black Magic Graphene Wheel & Tire Cleaner – ITW Global Brands

• Cat Litter | Purina Tidy Cats Tidy Care Comfort – Nestle Purina

• Digestive Health | Zantac 360° Maximum Strength Cool Mint Tablets – Sanofi Consumer Healthcare US

• Dish Detergent | Finish Ultimate Automatic Dishwashing Detergent – Reckitt

• Dog Treat | Yummy Combs Flossing Dog Treat – Pet’s Best Life LLC

• Feminine Care | Playtex Sport Tampons – Edgewell Personal Care LLC

• Floor Cleaning | Swiffer Powermop – Procter & Gamble

• Functional Health | BareOrganics Superfood Coffee – Diya Beauty & Wellness

• Hair Treatment | Schwarzkopf Keratin Blonde – Henkel

• Hand Soap | Dial Hand Soap Portfolio – Henkel

• Home Protection | TAMKO Building Products Titan XT – TAMKO Building Products LLC

• Home Solutions | ZeroWater Ready-Read Water Filter Dispense – Zero Technologies, LLC

• Immediate Relief | Vyral Defense Carbonated Crystals – 501 Nutrition, LLC

• Immunity | Nature’s Way Sambucus Immune Gummy – Nature’s Way

• Kitchen Essentials | Finish Jet Dry Rinse Aid – Reckitt

• Laundry Detergent | all sensitive fresh – Henkel

• Mattress | Cloverlane Hybrid Firm Mattress – Resident Home

• Pain Relief | Motrin Dual Action with Tylenol – Kenvue

• Personal Grooming | BIC EasyRinse Anti-Clogging Disposable Razors – BIC Corporation

• Personal Hygiene | Dial Cocoa Butter & Orange Extract Exfoliating Body Wash – Henkel

• Pest Control | STEM Flying Insect Light Trap – S.C. Johnson

• School Supplies | BIC Break-Resistant Mechanical Pencil – BIC Corporation

• Small Appliance | VIVID 7 QT Full Color Display Air Fryer – Kalorik

• Wellness Supplement | Neuriva Ultra – Reckitt

• Wiper Blade | Rain-X Rugged Truck & SUV Wiper Blades – ITW Global Brands

To enter the 2024 Product of the Year Sweepstakes for a chance to win a selection of this year’s winning products, visit For more information and for the complete list of this year’s winners, visit, and follow along on social media with #POYUSA2024 on Instagram, Facebook, X (formerly Twitter), and LinkedIn.

When it comes to consumer choices, yes, you can have too much of a good thing. Aligning your shopping cart with the products that worked best for other households is an easy strategy for simplifying shopping.


Photo Credit: (c) Vladdeep / iStock via Getty Images Plus

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