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With Half of Britain’s Horses Overweight, Bifid Launches Grain-Free, Low-Sugar Feed for the Nation’s Good-Doers

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With Half of Britain's Horses Overweight, Bifid Launches Grain-Free, Low-Sugar Feed for the Nation's Good-Doers
Bifid Launches Grain-Free, Low-Sugar Feed for the Nation's Good-Doers
Now delivering across the UK, Bifid's fibre-first range targets the native ponies and leisure horses most at risk from obesity, EMS, and laminitis—while helping owners cut weekly supplement spend.

Britain's quiet welfare crisis

The UK's beloved natives—the Welshies, cobs, Shetlands, and New Forest ponies that fill the nation's paddocks—are, by their own hardy design, dangerously good at gaining weight on rich British grass. Around half of UK horses and ponies are now overweight or obese, a figure that climbs to roughly 70% in some native breeds. Nearly a quarter of native ponies and cobs have equine metabolic syndrome—the "good-doer's curse" that leads straight to laminitis. For most British owners, keeping a native trim is a constant challenge.

  • ~50% of UK horses & ponies are overweight or obese
  • ~70% obesity rate in some native pony breeds
  • 23% of UK native ponies & cobs have EMS

Feed made for a native's metabolism

Bifid's grain-free, low-sugar/low-starch feeds replace high-starch grain with highly digestible fibre, giving good-doers condition and slow-release energy without the sugar load that drives insulin dysregulation and laminitis. It's an approach built for exactly the horses Britain struggles most to manage—the laminitis-prone, the sedentary nellies, and the ponies who "live on fresh air".

What owners are reporting

UK customers describe steadier digestion, fewer upsets, and a lighter feed-room shelf as standalone supplements become unnecessary. Owners report savings of hundreds of pounds per week after switching.

"We replaced three separate supplements with Bifid products. Feeding is simpler and the horses have remained healthy and consistent." — Luke, Surrey, UK European heritage, trusted brands

Bifid pairs its line (established 2020) with long-established European equine names—Höveler (since 1905), Derby (since 1956), Equinova (since 2003), and Derbymed (since 2006)—offering British owners nutrition rooted in more than a century of formulation science.

Service & quality

Bifid delivers UK-wide with free home delivery, a 30-day money-back guarantee, 24/7 customer care, and free nutrition advice. The company holds a 9.0 rating across roughly 24,000 reviews (Feedback Company) and 4.2/5 on Trustpilot. Manufactured in GMP+ and HACCP certified facilities with strict quality assurance procedures. Raw materials undergo routine quality control and products are manufactured to European feed safety standards.

"Every British owner with a good doer knows the daily battle with grass and waistlines," said Miriam Clegg, Senior Nutritionist at Bifid. "Our grain-free range offers a simple, low-sugar way to keep native ponies healthy and prevent laminitis — without needing a shelf full of supplements."

Availability

Bifid's grain-free, low-sugar/low-starch feeds are available now at Bifid.com/uk, with UK-wide delivery, first-time-buyer offers, and Subscribe & Save. Yard and bulk discounts are available.

About Bifid

Bifid is a premium equine nutrition retailer offering feed, supplementary feeds, supplements, body care, and vet-grade products, with a focus on gut health and grain-free nutrition. An "Aroma Chimie" initiative, Bifid delivers across the United Kingdom, the United States, and the United Arab Emirates. Learn more at Bifid.com/uk.

Press contact: marketing@bifid.com

Media Contact
Company Name: Bifid UK
Contact Person: PR Team
Email: Send Email
Country: United Kingdom
Website: https://bifid.com/uk/

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