NEW YORK, NY / ACCESS Newswire / January 29, 2026 / As baggage delays continue to affect air travelers worldwide, online travel agencies (OTAs) continue to incorporate Blue Ribbon Bags' (BRB) luggage delay protection service into their booking flows as a way to enhance the customer experience while unlocking new ancillary revenue streams.

Once considered a post-trip service issue, luggage disruptions are now being addressed earlier in the booking journey through simple, point-of-sale protection options.

"OTAs are focused on offering risk reduction products that are intuitive for travelers and seamless to integrate," said Robert Ardino, Senior Vice President of Blue Ribbon Bags. "Luggage delay protection fits naturally into the booking path, complementing existing travel insurance and protection offerings while addressing one of the most common travel concerns."

Blue Ribbon Bags currently partners with many of the largest OTAs in the world, enabling travelers to add luggage delay protection during the flight booking process with one click. The product provides a guaranteed payment if checked baggage is delayed and does not arrive within 96 hours, offering travelers clarity and peace of mind during their trip.

The solution can be offered as a standalone ancillary or alongside broader protection packages, giving OTAs flexibility in how benefits are bundled and presented while supporting conversion and building brand loyalty with their valued customers.

As OTAs continue to evolve their ancillary strategies, luggage delay protection is emerging as a practical addition that aligns traveler needs with revenue optimization goals.

About Blue Ribbon Bags

Blue Ribbon Bags is the global leader in delayed baggage protection, partnering with airlines, travel agencies, OTAs, and financial institutions worldwide. For more than 15 years, BRB has helped travelers enjoy smoother, less stressful journeys by proactively resolving delayed baggage issues and providing fast compensation when disruptions occur.

Media Details

Website URL: www.blueribbonbags.com
Company Name: Blue Ribbon Bags
Email address: info@blueribbonbags.com

SOURCE: Blue Ribbon Bags