Accenture Technology Vision 2023: Generative AI to Usher in a Bold New Future for Business, Merging Physical and Digital Worlds

Report explores how technology will transform the way people work and live

Accenture unveils generative AI center of excellence for clients and partners

New research from Accenture (NYSE: ACN) finds that generative AI and other rapidly evolving technologies are ushering in a bold new future for business as physical and digital worlds become inextricably linked.

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New research from Accenture finds that generative AI and other rapidly evolving technologies are ushering in a bold new future for business as physical and digital worlds become inextricably linked. (Graphic: Business Wire)

The Accenture Technology Vision 2023, “When Atoms Meet Bits: The Foundations of Our New Reality,” explores the technology trends underpinning the convergence of the physical and digital, as businesses look to accelerate enterprise reinvention in the here and now.

“The next decade will be defined by three mega technology trends—cloud, metaverse and AI—which collectively will collapse the distance of our digital and physical worlds,” said Paul Daugherty, group chief executive of Accenture Technology. “While generative AI will have far-reaching impact, leaders must dive in now to achieve its full promise, as it will require significant investments in data, people, and customizing foundation models to meet organizations’ unique needs.

The meteoric rise of ChatGPT has captivated the world’s attention on the power of generative AI to augment human capability. Accenture estimates as much as 40% of all working hours will be supported or augmented by language-based AI. Among business leaders, 98% of respondents agree AI foundation models will play an important role in their organization’s strategies over the next three to five years.

Accenture’s Technology Vision 2023 identifies four trends that are key to unlocking this new shared reality:

• Generative AI: Advancing human capability as a co-pilot, creative partner or advisor, nearly all executives agree that generative AI will spark significant creativity and innovation (98%) and usher in a new era of enterprise intelligence (95%).
• Digital identity: The ability to authenticate digital users and assets—the foundation for traversing digital and physical worlds—is now seen by 85% of executives as a strategic business imperative, not just a technical issue.
• My data, your data, our data: AI cannot reach its full potential until companies figure out data. That means breaking down data silos and modernizing their data foundations. In fact, 90% of executives believe data is becoming a key competitive differentiator within organizations and across industries.
• Our forever frontier: Feedback loop between science and technology is getting faster, with each accelerating the advancement of the other, in ways that 75% of respondents believe could begin to unlock the world’s grand challenges.

Building on years of research and client work, Accenture has established a company-wide team—the Generative AI and Large Language Model (LLM) Center of Excellence, bringing together 1,600 professionals dedicated to generative AI and leveraging the depth and experience of more than 40,000 AI and data professionals across Accenture. To help guide and inform business leaders, Accenture has published “A New Era of Generative AI for Everyone,” an in-depth study of generative AI/LLM that provides actionable insights on how leaders can best use this disruptive technology.

For 23 years, Accenture has taken a systematic look across the enterprise landscape to identify technology trends with the highest likelihood of disrupting businesses and industries. For more information on this year’s report, visit www.accenture.com/technologyvision or follow the conversation on Twitter with #TechVision.

About the Research

For the Technology Vision 2023 report, “When Atoms Meet Bits: The Foundations of Our New Reality,” Accenture gathered input from an external advisory board of more than two dozen practitioners spanning public and private sector, academia, venture capital and entrepreneurial companies. In parallel, Accenture Research conducted a global survey of 4,777 C-level executives and directors across 34 countries and 25 industries. The survey was fielded between December 2022 and January 2023.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent and innovation led company with 738,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.

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