Clearco, a pioneer in non-dilutive growth capital solutions for ecommerce companies, today announced the launch of Rolling Funding, a new capital solution that gives direct-to-consumer brands continuous access to funds without the delays, reapplications, or ownership dilution of traditional funding models.

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Rolling Funding gives founders access to capital that replenishes. Take a Rolling Funding advance from Clearco, and your capacity grows dollar-for-dollar as you pay us back. It’s flexible, continuous, and designed for fast-moving ecommerce leaders.

Clearco built Rolling Funding in direct response to customer demand for more consistent access to capital and improved visibility into available funding. The launch marks a shift from fixed funding models with static limits to a dynamic, usage-based capital model. As customers make weekly payments, their available capacity replenishes automatically and in real time, dollar for dollar. This eliminates the need to submit new funding applications and gives founders and finance teams real-time visibility into available and projected capacity through their Clearco dashboard. This ensures better planning, faster reinvestment, and greater control during critical growth periods.

Built for fast-scaling ecommerce operators, Rolling Funding aligns with how founders actually run their businesses. It provides access to capital when it’s needed most, whether restocking inventory, scaling campaigns, or preparing for peak seasons.

Since its introduction in late May, Clearco has approved millions in Rolling Funding capacity for ecommerce brands across beauty, lifestyle, and wellness. A majority of that capacity has already been deployed, with month-over-month originations continuing to rise.



Clearco’s evolution from fixed disbursements to replenishing capacity reflects a deeper commitment to building financial tools that help ecommerce brands operate with agility, speed, and continuous access to capital.

Rolling Funding is currently available to eligible Clearco customers. Capacity approvals are determined based on business performance and funding needs.


About Clearco

Founded in 2015, Clearco has deployed over $2.5 billion to more than 10,000 ecommerce brands across the U.S. Its capital products require no equity, personal guarantees, or collateral. To learn more about Rolling Funding, visit help.clear.co/s/article/Understanding-Rolling-Funding?language=en_US

*Funding subject to terms and conditions.

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“Rolling Funding puts capital on autopilot,” said Olivier Grinda, COO at Clearco. “Leaders can move faster with more confidence and less friction.”