Smartly Synapse powers Smartly’s agentic orchestration, providing marketers a faster, more intelligent way to plan, execute, and optimize millions of signals for better results

Smartly today introduced Smartly Synapse, the intelligent AI orchestration and memory layer behind every Smartly AI Agent. Built on years of cross-channel creative, media and performance intelligence and continuously shaped by real-world outcomes, Smartly Synapse transforms millions of signals into actions that help marketers plan smarter, execute faster and drive stronger business results.

Smartly Synapse creates a continuous performance loop where marketer intent, business context, campaign activity and outcomes continuously inform one another. Its shared intelligence and memory layer helps the system learn from every campaign, improving future recommendations, execution and performance.

“Smartly Synapse is the intelligent AI orchestration and memory layer behind our AI agents. It augments Smartly’s existing platform, turning campaign data, business context and user input into coordinated action,” said Maxwell Tang, Chief Product Officer, Smartly. “We built Smartly Synapse for brands and agencies managing complex media budgets and fragmented workflows. Our goal is simple: help marketers reduce manual handoffs, make faster decisions and improve outcomes across channels.”

Acting as the memory layer behind Smartly’s AI agents, Smartly Synapse synthesizes company context, user behavior, market trends, pre-launch intelligence and performance data at scale. That gives Smartly AI Agents, focused on planning, execution and optimization, the context they need to turn intent into action. These signals power Smartly’s proprietary AI technology and strengthen the platform’s ability to improve performance over time.

Smartly is an AI-powered advertising technology company built for enterprise marketers and agencies. Its platform unifies creative, media and intelligence to help brands plan, create, launch and optimize campaigns across channels. To learn more, visit smartly.io.

About Smartly

Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative, dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour.

We support 800+ brands and manage over $7 billion in ad spend globally. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, Spotify, and TikTok, we help Fortune 500 companies deliver relevant advertising at speed and scale. Backed by deep media expertise and best-in-class customer support, we empower brands to maximize performance and drive real business outcomes. Visit Smartly.io to learn more.

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“Smartly Synapse is the intelligent AI orchestration and memory layer behind our AI agents. It augments Smartly’s existing platform, turning campaign data, business context and user input into coordinated action." - Maxwell Tang, CPO, Smartly.