Digitalization has entered the marketing industry more than three decades ago, but it made more progress in recent times than ever. Anthony Korculanic, the president of XO Media has observed the market, noticed that several trends persisted throughout the cycles, and wanted to share his findings with marketers and businesses seeking to up their game and become more competitive.
Metaverse, or rather the promise it shows, has seen a surge in popularity among thousands who consume digital media daily.
The concept of a digital world that is an entity unto itself where users get to customize their personas (avatars) and brands sell digital currencies is primarily helping crypto brands market proprietary products or services, but Metaverse’s potential as a digital marketplace untethered from contemporary chains is extraordinary.
As Mr. Anthony Korculanic imparts, another remarkably popular digital marketing trend revolves around modern AI tools. The recently launched Open AI app is learning at a rapid rate, and it is branching into all contemporary industries just as quickly.
From influencers using this artificial intelligence to generate compelling content for their Instagram and Facebook profiles to businesses using it to effectively simulate consumer behavior and more, AI is making strides in the digital marketing world, and it shows no signs of stopping, says Anthony Korculanic.
Non-fungible tokens, shortly “NFTs”, have been making waves for years. Despite naysayers, these cryptocurrencies are still as relevant, if not more relevant than ever. Their role in the digital marketing world was defined when businesses understood that they could employ artists for relatively cheap, reach out to other businesses, and create low-cost projects that could generate products that do not perish and services that are readily available anywhere in the world.
A trend that predates all of the aforementioned ones but feels more relevant today is personalized email marketing. The race to draw and retain customers never stops, and both businesses and marketers try their best to cater to their clientele.
The overwhelming virtual presence of businesses that have gone almost completely digital can sometimes put the “human” aspect of the company to the back end. With personalized emails, businesses have an opportunity to show their customers or clients that they matter, that their voices are heard, and that the company strives to keep them satisfied.
Anthony Korculanic conveyed that content will still be the key to any digital marketing strategy in 2023, possibly even years later. Consumers, no matter where they are from or which service they are searching for, want to know more about the product, the service, and the story of the company behind them. Quality content promotes transparency and helps build a sturdy bridge between the consumer and the brand.
More information about Anthony Korculanic is available on his official website.
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