Shenzhen, China - January 23, 2025 - The China (Shenzhen) International Brand Underwear Fair (SIUF) is set to celebrate its 20th anniversary, marking two decades of global leadership in the underwear apparel industry. Taking place from March 25th to 27th, 2025, at the Shenzhen Convention and Exhibition Center (Futian), this landmark event will showcase cutting-edge fashion, groundbreaking innovation, and unparalleled networking opportunities.
As the world's largest underwear trade fair, SIUF 2025 will feature an expansive 100,000-square-meter exhibition area, including 1,500 factories, 18 industrial clusters, 9 themed exhibition zones, and over 80 engaging activities, offering a comprehensive experience for exhibitors and visitors alike.
Spotlight: The 'Live with Love' International Pavilion
Hall 9 comes alive with 'Live with Love,' a vibrant celebration of global creativity and craftsmanship. Highlights include:
• Youthful and playful designs from Malaysia
• Luxury textiles and fibers from Turkey
• Italian artistry and coffee culture
• Effortlessly chic styles and fragrances from France
Renowned designers will share the latest trends and insights in this inspiring, interactive space.
Top 8 Must-See Events at SIUF 2025
1. SIUF International Supermodel Contest
Witness the glamour of one of the world's most prestigious modeling competitions, celebrating themes of self-discovery, love, and beauty.
2. The Best Underwear Apparel Design Awards (BIDA)
Discover groundbreaking designs from global talents in this hallmark competition, which has grown into China's most influential design awards.
3. Brand Fashion Show x WGSN
Attend over 80 fashion shows, including the 2025 Underwear Fashion Trend Releases in collaboration with WGSN, the global authority in trend forecasting.
4. Golden Dudou Award Gala
Celebrate excellence in the underwear apparel industry at this prestigious ceremony, which honors brands for their achievements and innovation.
5. China International Underwear Forum
Engage in high-level discussions with industry leaders, designers, and marketers as they explore future trends and strategies shaping underwear fashion.
6. Buyers Club
Enjoy exclusive one-on-one business matching services designed to connect top buyers with leading manufacturers.
7. Original Design Area
Explore innovative designs by emerging talents and discover how creativity transforms into commercial success.
8. SIUF × WGSN Collaboration
Don't miss the Underwear Fashion Trend Exhibition and the exclusive release of the 2025 Trend White Paper, offering a forward-looking perspective on the industry.
Why You Can't Miss SIUF 2025
• Experience the future of underwear apparel with cutting-edge innovations
• Explore omnichannel strategies, including e-commerce and live streaming
• Network with global brands, industry experts, and trendsetters
Join the Celebration - Exhibitors and Buyers Welcome!
Exhibitors
Take advantage of exclusive benefits:
• News publication via SIUF's official channels (Value: USD 1,500/time)
• VIP business matching services (Value: USD 50/person)
• Company logo promotion on SIUF's website (Value: USD 1,000/time)
Buyers
Gain access to world-class networking and sourcing opportunities. Pre-register now to claim your free badge and join the action!
Exciting News for International Visitors
China's visa-free transit policy has expanded, allowing eligible visitors to stay in Shenzhen for up to 240 hours. Visit the State Council of the People's Republic of China website for more details.
Contact SIUF
Official Website: www.siuf.com/en
Instagram: @siuf_official
Email:
• Eileen Wang: eileen.wang@siuf.com
• Shivaun Zhu: xiaoxiao.zhu@siuf.com
Contact X Media Asia
Website: www.xmediaasia.com
Address: The Vertical Business Suites, Bangsar South, Kuala Lumpur, Malaysia
Email: admin@xmediaasia.com
Phone Number: +60 195544497
Let's celebrate 20 years of SIUF and shape the future of underwear apparel together!
Media Contact
Company Name: X Media Asia
Contact Person: Naomi Ranita
Email: Send Email
Phone: +60 195544497
Country: Malaysia
Website: http://www.xmediaasia.com
