New York City, NY - June 5, 2026 - ReAthlete, a New York-based health and wellness company focused on recovery and performance, has announced the launch of the LIFTLY Insole, a new shoe insole designed to support athletic recovery, improve comfort, and enhance physical performance for active individuals.

Created for athletes, fitness enthusiasts, workers, and people who spend long hours on their feet, LIFTLY is engineered to address four critical areas where many shoes may fall short: heel impact, arch stability, forefoot pressure, and lateral balance. The insole combines targeted cushioning, anatomical support, and responsive comfort zones to help users move with greater stability throughout the day.

LIFTLY features:

• Impact Shield Heel Zone: Heavy-duty cushioning that absorbs the initial shock of each step before it travels upward through the knees and legs.

• Active Bridge Arch Support: A specialized midfoot support zone that helps maintain natural alignment and reduces the need for muscles to overcompensate during movement.

• Power Launch Forefoot Zone: Reinforced forefoot protection designed to support the metatarsals during high-pressure push-off movements.

• Balance Rail Lateral Zone: Outer-edge support that helps redistribute weight more evenly and steady the stride.

• Massage-on-the-Move Nodes: Strategically placed micro-stimulators that provide gentle underfoot stimulation for users who stay on their feet for extended periods.

• Cloud-Walk Foam Layer: A high-density, ultra-soft foam base that delivers a lightweight, cushioned feel without flattening out quickly.

• Pressure-Point Mapping: Anatomically designed zones that help reduce hot spots by spreading weight more evenly across the foot.

Aside from these features, LIFTLY also has a cut-to-fit technology that allows users to trim the insole to match their shoe shape. It is available in standard sizes 37-41 and large sizes 42-47. The product comes in various performance-inspired color options, including Electric Blue, Classic Black, and Modern Grey.

To learn more about LIFTLY and to explore ReAthlete’s product portfolio, please visit https://www.reathlete.com.

About ReAthlete

ReAthlete is a New York-based health and wellness brand focused on developing recovery and performance products for active individuals. The company’s product line is engineered to support the body’s natural recovery processes, enhance physical output, and help users feel better before, during, and after movement.

Media Contact
Company Name: ReAthlete
Contact Person: Ziv Levy, CEO
Email: Send Email
Phone: +1 (800) 219-7069
Country: United States
Website: https://www.reathlete.com/