ANAHEIM, Calif - U.S. social commerce is on track to surpass $100 billion in sales for the first time in 2026, growing roughly 18% year over year, according to eMarketer. Much of that momentum runs through TikTok Shop, whose U.S. sales eMarketer estimates at more than $23 billion for the year. Against that backdrop, the organizing committee of YFCon today announced YFCon 2026 BFCM (Black Friday & Cyber Monday Edition), a short-video and livestream commerce product-selection expo taking place October 8–9, 2026, at the Anaheim Convention Center in Anaheim, California.
The timing is deliberate. During the 2025 Black Friday and Cyber Monday period, TikTok Shop reported nearly 50% more U.S. shoppers than the prior year and more than $500 million in sales across the four-day weekend, with livestream flash sales accounting for 54% of holiday transactions on the platform, according to TikTok. Because creator recruitment, product seeding, and content testing all take time, much of the work that determines holiday performance happens weeks before the sales peak — the window YFCon is built around.
The Lead-Time Problem YFCon Addresses
For brands selling through content commerce, the constraint in the fourth quarter is rarely demand; it is lead time. Identifying which creators can actually convert an audience, sending samples, and testing content all have to happen before shoppers start buying. YFCon is structured to compress that process — creator discovery, sample matching, and content planning — into two days of in-person meetings, roughly 90 days ahead of the Q4 peak.
The expo spans the major content-commerce platforms, including TikTok Shop, Instagram, YouTube Shorts, Facebook Reels, Amazon Inspire, Temu, and Whatnot, and organizes exhibitors across categories such as beauty and personal care, health supplements, apparel, home goods, consumer electronics, and food and beverage. On-site areas are dedicated to creator recruitment, product sampling, content production, and livestreaming.
“By the time Black Friday arrives, the hard work has already been done,” said Rui, Marketing Director at YFCon. “Brands need time to identify creators, seed products and test content. That’s exactly the gap YFCon is designed to solve.”
Admission and Participation
YFCon admits creators on a vetted basis rather than opening registration to all attendees, a policy intended to ensure that the creators present have a track record of commerce performance. Qualified creators can apply for complimentary admission, which includes access to participating brands and their Q4 product campaigns.
Brands and sellers can reserve exhibitor space or a sponsorship package. Full details on categories, sponsorship options, and registration for both brands and creators are available at https://www.fastmoss.com/yfcon2026-bfcm.
About YFCon
YFCon is a short-video and livestream social-commerce product-selection expo in the United States, focused on connecting brands with commerce-oriented content creators. YFCon 2026 BFCM is expected to bring together 15,000+ attendees, including 12,000+ vetted commerce creators and 2,000+ brands and sellers. According to organizer data, previous editions generated an average of more than 850 creator connections per exhibitor booth and more than 70 million combined social impressions.
Previous editions have been held at the Los Angeles Convention Center and the Long Beach Convention Center. The 2026 BFCM edition takes place October 8–9, 2026, at the Anaheim Convention Center.
Frequently Asked Questions
What is YFCon 2026 BFCM?
YFCon 2026 BFCM is a U.S. product-selection expo for TikTok Shop and social commerce, bringing together brands, agencies, and commerce creators ahead of the Black Friday and Cyber Monday (BFCM) shopping season. The event will take place Oct. 8–9, 2026, at the Anaheim Convention Center in Anaheim, California. Hosted by FastMoss, it is designed to help brands recruit creators, discover products, and prepare holiday campaigns before the Q4 sales peak.
Who hosts YFCon?
YFCon is hosted by FastMoss, a TikTok Shop analytics and creator intelligence platform. FastMoss provides market insights, competitor analysis, creator performance data, and product trend discovery to help brands, creators, and agencies make data-driven decisions in social commerce.
Why is YFCon held in October instead of during the holiday season?
Successful holiday campaigns begin long before Black Friday. Brands need time to identify creators, ship products, test content, and optimize campaigns. By taking place in early October, YFCon gives brands the opportunity to build creator partnerships and launch campaigns ahead of the holiday shopping season.
Who should attend YFCon?
YFCon is designed for TikTok Shop brands, sellers, agencies, creators, and other businesses involved in social commerce. Qualified commerce creators may apply for complimentary admission, while brands can participate through exhibitor booths or sponsorship opportunities.
How can brands and creators participate?
Brands can reserve exhibitor space or sponsorship packages, and qualified creators can apply for complimentary admission. Registration details, sponsorship information, and application forms are available at https://www.fastmoss.com/yfcon2026-bfcm.
Media Contact
Company Name: Fastmoss
Contact Person: PR Team
Email: Send Email
Country: United States
Website: https://www.fastmoss.com/yfcon2026-bfcm
