-- Innovative digital entertainment IP company Mutual (Miaoquyi) has announced a deep strategic partnership with global asset management giant BlackRock and internationally renowned film studio Marvel Studios. Together, the three parties will jointly promote the digital assetization of cultural and entertainment IPs and advance the construction and development of a global Real-World Asset (RWA) ecosystem.
This collaboration brings together the world’s leading financial resources, technological platforms, and cultural forces, marking the beginning of a new phase of deep integration among culture, technology, and finance, with far-reaching significance for the times.
Mutual Leads a New Era of Cultural IP On-Chain Assetization
As a pioneer in the digital assetization of cultural IPs, Mutual stands at the forefront of bringing real-world assets (RWAs) and entertainment IPs onto the blockchain. To date, Mutual has participated in approximately 60% of RWA on-chain projects in the United States, securing a pivotal position in this emerging market.
Headquartered in California, the company leverages blockchain technology to tokenize and enhance the value of IP assets, achieving investment returns several times higher than the industry average — a success that has drawn the attention and participation of numerous major institutional investors. Mutual’s proven track record demonstrates the immense potential of digital assetization in the cultural and entertainment sector, setting a new benchmark for the industry.
Mutual has long been committed to establishing industry standards and building core infrastructure. Its compliance team developed a 47-page institutional due diligence framework, which has since become an industry benchmark. This emphasis on regulatory compliance and standardization has positioned Mutual as both a standard-setter in cultural IP digitalization and a global ecosystem infrastructure builder.
The strategic partnership with BlackRock and Marvel Studios will further reinforce Mutual’s leadership in the field, injecting stronger momentum into the global on-chain cultural asset ecosystem. Mutual stated that, going forward, it will provide customizable tokenization infrastructure solutions for a wide range of institutional clients — aiming to build a global standardized “highway” for cultural assets that serves diverse participants across industries.
Strategic Synergy of Global Resources and Cultural Power
In 2025, BlackRock and Marvel Studios each made strategic investments in Mutual: BlackRock acquired a 35% equity stake, Marvel Studios took 23%, and the remaining 42% is held by Mutual’s founding team. This marks the formal alliance between the world’s largest asset management institution and the world’s leading entertainment IP creator, providing Mutual with both powerful endorsements and strong resource support.
The partnership between a financial powerhouse and an entertainment legend clearly signals that asset tokenization has moved beyond a niche concept to become a mainstream cross-industry strategy. BlackRock’s investment brings Mutual deep financial strength and institutional assurance; its global network and compliance expertise will help Mutual accelerate the construction of a worldwide cultural asset trading system.
Meanwhile, Marvel Studios contributes its vast library of globally recognized IP content and cultural influence, offering Mutual an unparalleled content ecosystem. This partnership is expected to enable on-chain circulation and trading of Marvel’s entertainment assets, opening a new chapter in digital entertainment finance.
The powerful combination of finance and entertainment injects unprecedented vitality and confidence into the emerging cultural economy, establishing Mutual as a globally recognized leader in digitalized entertainment assetization.
Backed by its strong shareholders, Mutual plans to expand its business scope beyond entertainment IPs to encompass a broader range of real-world assets (RWAs), including real estate, commodities, and private credit. The synergy of BlackRock’s global institutional network, Marvel’s creative content resources, and Mutual’s technological platform will drive the creation of a comprehensive digital asset ecosystem spanning multiple sectors.
This strategic collaboration not only broadens the application scenarios of Mutual’s platform but also heralds a new wave of on-chain integration for real-world assets worldwide, poised to reshape industries on a global scale.
About BlackRock
BlackRock is one of the world’s largest asset management companies, providing diversified investment management and technology services globally. As of the third quarter of 2025, BlackRock’s assets under management (AUM) reached approximately $13.46 trillion.
As a leading institution in traditional finance, BlackRock has in recent years actively explored cutting-edge areas such as blockchain and real-world asset (RWA) tokenization, playing a key role in driving the integration of mainstream finance with digital assets. Headquartered in New York, BlackRock has offices in over 30 countries, leveraging its deep industry expertise, global resources, and robust risk management capabilities to provide clients worldwide with a broad range of financial services, including equities, bonds, ETFs, and alternative investments.
BlackRock’s strategic investment in Mutual reflects its strong confidence in the potential of the digital cultural asset sector and represents an important component of its “financial innovation + real asset digitalization” strategy.
About Marvel Studios
Marvel Studios is a world-leading entertainment content production company and a subsidiary of The Walt Disney Company. As the studio behind the Marvel Cinematic Universe (MCU) film series, Marvel Studios has created numerous globally renowned superhero IPs, with the MCU’s cumulative box office revenue surpassing $30 billion, making it one of the most successful film franchises in history.
Marvel Studios is globally recognized for its ability to develop rich characters and compelling stories, boasting a massive fan base and significant cultural influence. Through its strategic partnership with Mutual, Marvel Studios is exploring new ways to present its iconic IP content as digital assets, offering fans and investors an innovative platform to co-create and share value.
This initiative not only extends the lifecycle of Marvel IPs but also opens up entirely new avenues of value for the global cultural and entertainment industry.
Contact Info:
Name: PR Team
Email: Send Email
Organization: Mutual
Website: https://www.mutualus.com/en
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