Skip to main content

Madelaine Petsch Announced as First Celebrity Ambassador of Bamboo Underwear

--News Direct--

Photo Credit: Sam Dameshek

Bamboo Underwear is thrilled to announce Madelaine Petsch as its first celebrity ambassador. As the official face of the brand, the Riverdale actress will appear in campaigns throughout the year. Bamboo’s mission is to bring the most comfortable underwear to the world, made using the highest quality viscose from bamboo, fabric that is breathable, moisture-wicking, and thermo-regulating. Bamboo offers an assortment of underwear and apparel. Bamboo Underwear fabric is known for being four-times softer than cotton which, just like bamboo sheets, gets softer over time.

“I’ve been a fan of Bamboo for a long time so I’m very excited to be working with them now!” says Madelaine.

"Madelaine Petsch is an incredibly talented actress and we are thrilled to have her as the face of Bamboo Underwear,” says Mathieu Landry-Girouard, Bamboo Underwear Co-Founder. “Madelaine really embodies the confidence and strength that our product helps people to feel, and we are excited to share all that this new collaboration will bring.”

To kick-off the partnership, Bamboo Underwear will offer a generous Black Friday Sale starting from November 21st offering up to 75% off storewide, freebies, and many exclusive offers.

The bestselling, everyday essential pieces are available at and range from $21 – $66 in sizes XS-XXL. The brand also proudly provides carbon neutral shipping and 100% recycled shipment bags, which are compostable, biodegradable and reusable.


Bamboo Underwear is an underwear company that focuses on making the world's mostcomfortable underwear. From women's bralettes to men boxers, the company uses premiumviscose from bamboo to make sure wearers are comfortable all day long. Since its launch in2018, the brand has seen rapid growth in North America.

Contact Details

Chad Schubert

Jack Ketsoyan

Company Website

View source version on

Data & News supplied by
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.