Oct. 20, 2026 - PRLog -- Rolex marked 100 years of its Oyster case this year with a focused set of releases across its core collections. David and Sons Timepieces, an independent dealer of new, unworn, and pre-owned luxury watches, has published a breakdown of the new Rolex watches for 2026 and what the centenary collection means for buyers and for owners of earlier references.
The anniversary centers on the Oyster Perpetual, the line Rolex built around the first waterproof wristwatch case in 1926. New centenary models arrive in yellow Rolesor in 41, 36, and 31 mm, while the compact Oyster Perpetual 28 and 34 now come in solid 18 ct gold with natural stone hour markers and satin finished cases and bracelets, a first for full gold Oyster Perpetual models.
Elsewhere in the catalogue, the Datejust 41 gains a green lacquered ombre dial in white Rolesor. The Day-Date 40 debuts in Jubilee Gold, a new 18 ct alloy developed in Rolex's own foundry. The headline piece is the Cosmograph Daytona reference 126502 in Rolesium, pairing Oystersteel with a platinum bezel for the first time on a Daytona. Rolex has also strengthened its Superlative Chronometer certification, adding checks for magnetic resistance, reliability, and sustainability to every new model.
For collectors, the practical question is access. New Rolex releases are typically allocated through authorized retailers, and demand for pieces like the Rolesium Daytona far outpaces supply. David and Sons Timepieces offers a watch sourcing service for specific models through its wholesale and retail network, often within days.
New releases also change the conversation for current owners. When Rolex updates a model, collectors often reassess the reference already in their watch box, whether that means keeping it, selling or trading their Rolex toward a newer piece.
"Every year we hear from clients who want the new release and from clients wondering what it means for the watch they already own. This year both groups are asking about the Daytona. Our job is to give honest answers on either side, whether someone is buying, selling, or trading up." - David and Sons Timepieces
David and Sons Timepieces buys new, unworn, and pre-owned Rolex, Patek Philippe, Audemars Piguet, Richard Mille, and Vacheron Constantin watches, and offers trade options toward pieces in its current Rolex inventory. Every watch sold carries the company's authenticity guarantee and warranty. Collectors looking for a 2026 Rolex release or preparing to sell an earlier reference can reach the team at 1-833-285-4247.
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Source: David and Sons Timepieces
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