Hosted by enterprise B2B veteran with three IPOs, Jeff "Yosh" Yoshimura, brings listeners into candid conversations on how B2B selling is changing in the AI era.
Bay Area, United States (PRUnderground) September 17th, 2026
AnyTeam today announced The Selling Economy, a new weekly podcast about how B2B selling is changing as AI reshapes revenue organizations and the economics of the job. Hosted by Jeff "Yosh" Yoshimura, co-founder and chief growth officer of AnyTeam, the conversation-style show brings together GTM leaders, revenue executives, founders, and sales operators to examine how selling has changed, what is breaking down in the traditional model, and what comes next.
Episodes explore the forces reshaping the economics of revenue teams: AI in the seller's workflow, buyers who arrive already informed, rising cost of sale, and longer ramp times. Upcoming conversations examine the changing role of the account executive, the future of CRM, founder-led sales in an AI-driven market, and the economics of sales-led growth.The first episode features Joe Williams, one of Salesforce's early and most successful enterprise sales reps. Joe talks about what it was like selling Salesforce before it was a household name.
"The job of a CRO or an AE today looks very different from what it did even a few years ago, but much of the system around them was built for a different era," said Yoshimura. "AI is changing how reps work, buyers are arriving more informed, and the economics of sales organizations are shifting. This show is about understanding what that change means -- and what the people building revenue organizations should do about it."
The Selling Economy podcast will feature go to market leaders including:
Joe Williams, one of Salesforce's first enterprise sales leaders who spent 12+ years closing and managing some of the company's most strategic and largest accounts,
Kristin "KK" Anderson, co-founder and president of Accelerant Growth Solutions who has diagnosed more than 15,000 sales professionals,
Sheevaun Thatcher, who built a 150 person sales enablement team at RingCentral and currently serves as VP of Revenue Enablement at Demandbase,
Bryan Breckenridge, early pre-IPO Salesforce account executive who channeled a successful career in sales to social impact work at Box and LinkedIn,
Paul Melchiorre, co-author of the award winning book, Selling the Cloud, and former CRO and President at Anaplan, EVP Global Accounts at SAP and Ariba,
Kelly Miller, CRO at Nitor Partners, former SVP North America Sales for SAP after the acquisition of Ariba, and builder of a student ministry in Uganda,
Neil Bhuriyan, sales coach who has trained more than 4,500 sellers and founder of Happy Selling; host of the SDR DiscoCall Podcast with 250,000+ downloads,
Doug Erpenbeck, led global sales enablement across 4,000 sellers at Juniper Networks and former sales enablement leader at Elastic and Salesforce, and
Scott Edmonds, employee #10 at Marketo's and one of the first account executives who later led Marketo's expansion into EMEA and Asia-Pacific.
"Some of my biggest deals at Salesforce didn't close on features. They closed because the buyer trusted me enough to put their own reputation on the line. AI is taking the non-selling work off the rep's plate, giving them more room to focus on the conversation, the relationship, and the trust that actually wins the deal. AI didn't make the rep replaceable. It made the rep the part that matters most, and that's the conversation I want to have on this show," said Williams.
"Most teams think they have an activity problem. They actually have a memory and execution problem: remembering the details, commitments, context, and follow-ups that keep deals moving. This show is where revenue leaders can separate the tools that actually move the number from the ones that just create more motion," said Andersen.
Yoshimura brings more than two and a half decades of enterprise B2B go-to-market experience to the show. He helped scale Salesforce, Zuora, and Elastic through successful IPOs and later served as chief marketing officer at Elastic and Snyk. At Salesforce, he joined when the company had a few hundred employees and was part of the team that launched the AppExchange. At AnyTeam, he is helping build an AI-native application designed to reshape how revenue organizations operate.
New episodes release weekly. Listen and subscribe to The Selling Economy on Apple Podcasts or Spotify, and follow the show on LinkedIn for new episodes and updates.
About AnyTeam
AnyTeam is the AI workforce for revenue teams -- a team of agents behind every rep, working the full deal cycle from prospecting through close. Its AI-native application uses shared memory to capture, connect, and compound context across deals, helping sales reps spend more time selling and enabling organizations to build knowledge that lasts.
Learn more at www.anyteam.com.
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