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Why Pinterest (PINS) Stock Is Nosediving

PINS Cover Image

What Happened?

Shares of social commerce platform Pinterest (NYSE: PINS) fell 5.4% in the afternoon session after stocks pulled back (Nasdaq -2.0%, S&P 500 -1.5%) amid fresh concerns about trade tariffs. The pullback followed comments from President Trump clarifying the scope of his administration's 25% tariffs on Venezuela. He noted that it would apply to any country that does business with Venezuela. For example, 25% is on top of the already-in-place 20% tariff on China because China imports oil from Venezuela, which could translate to a 45% tariff on some Chinese goods. This announcement could significantly raise the operating costs for affected companies and institutions. 

Adding to the market unease, the President announced plans for new tariffs on auto imports before the planned "reciprocal" tariffs on April 2, 2025.

The shares closed the day at $32.93, down 5% from previous close.

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What The Market Is Telling Us

Pinterest’s shares are somewhat volatile and have had 11 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business. 

The previous big move we wrote about was 2 days ago when the stock gained 5.3% on the news that stocks rebounded (Nasdaq +2.0%, S&P 500 +1.5%) following a report from The Wall Street Journal stating that the Trump administration's reciprocal tariffs, to be announced on April 2, 2025, would be more narrowly targeted. The market reaction indicated that investors took that as a sign the economic impact of the tariffs, particularly on inflation and growth, might not be as bad as they initially feared. That's a bit of a relief, which likely gave businesses and analysts some space to rethink their outlooks. Earlier, the administration had hinted at much broader tariffs that could have hit any country placing duties on U.S. imports, so this shift was likely a welcome surprise for the market. 

Separately, Guggenheim analyst Michael Morris upgraded the stock from Neutral to Buy and assigned a $40 price target. The analyst felt the stock's recent pullback presented an attractive entry point for investors.

Pinterest is up 8% since the beginning of the year, but at $33.03 per share, it is still trading 26.6% below its 52-week high of $44.98 from June 2024. Investors who bought $1,000 worth of Pinterest’s shares 5 years ago would now be looking at an investment worth $2,173.

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