What Happened?
A number of stocks fell in the afternoon session after the Trump administration announced intentions to impose a 35% tariff on many goods imported from Canada.
This move is far more than a typical trade dispute; it targets the United States' largest and most deeply integrated trading partner. Canada is not merely a neighbor but a critical component of North American supply chains, particularly in sectors like automotive, energy, and critical minerals. This move has sparked concerns about potential retaliatory actions and a wider impact on the North American economy, leading to a risk-off sentiment among investors. The S&P 500, Dow Jones Industrial Average, and Nasdaq all opened lower, pulling back from recent record highs and heading for their first weekly loss in three weeks.
The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks.
Among others, the following stocks were impacted:
- Listing Management Software company Yext (NYSE: YEXT) fell 3.5%. Is now the time to buy Yext? Access our full analysis report here, it’s free.
- Endpoint Security company SentinelOne (NYSE: S) fell 3.2%. Is now the time to buy SentinelOne? Access our full analysis report here, it’s free.
- Tax Software company BlackLine (NASDAQ: BL) fell 3.5%. Is now the time to buy BlackLine? Access our full analysis report here, it’s free.
- HR Software company Paycom (NYSE: PAYC) fell 3.3%. Is now the time to buy Paycom? Access our full analysis report here, it’s free.
- Data Infrastructure company Teradata (NYSE: TDC) fell 3.1%. Is now the time to buy Teradata? Access our full analysis report here, it’s free.
Zooming In On Yext (YEXT)
Yext’s shares are not very volatile and have only had 9 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business.
Yext is up 20% since the beginning of the year, but at $7.85 per share, it is still trading 12.5% below its 52-week high of $8.97 from June 2025. Investors who bought $1,000 worth of Yext’s shares 5 years ago would now be looking at an investment worth $467.54.
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