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Europe's largest market for electric vehicles is leaving the United States in its dust, and it could only mean good things for Tesla's growing presence in the region.
Germany registered 98,370 battery-powered cars in the first 9 months of 2020, according to a new report from Berlin-based Schmidt Automotive Research, compared to 73,166 in California, where growth has slowed this year.
Growth in the country has been fueled by aggressive subsidies of up to 9,000 euros per car, Bloomberg News reported. The European Commission hopes to have 30 million electric cars on the region's roads by 2030, an aggressive target it hopes to reach with even more stringent emissions rules.
Tax incentives have helped Tesla in the US, but those benefits have virtually disappeared for would-be buyers. Instead, Tesla is following the money to Europe (and China).
"I'm a big fan of Germany," Elon Musk said at an event hosted by Axel Springer on Tuesday. Tesla's factory near Berlin is set to open in 2021 with an annual target capacity of building 500,000 vehicles annually, more than the company's total 2019 sales.
But its entrance in the backyard of automotive legends like BMW and Volkswagen hasn't gone unnoticed by the competition. The latter Germany-based company has EV's planned across all of its brands through an initiative dubbed, quite appropriately, "Mission T."
"Everything is set up to become, on the technological basis, competitive with Tesla," CEO Herbert Diess said on a November conference call regarding the automaker's five-year investment plans.
But that's not to say the US is worthless to Tesla going forward. President-elect Joe Biden has ambitious climate goals, with electric vehicles front-and-center. He's proposed tax credits for consumers that would help lower the sticker price on Tesla's relatively expensive cars for buyers, as well as an expansion of the tax credits for automakers. The latter are a major source of Tesla's newfound profits.
Biden's also pledged to switch the US government's 3 million auto purchases a year to electric ones that are manufactured domestically, while increasing consumer rebates on trade-ins of older gas-guzzlers in a plan not unlike "cash for clunkers."
All together, the plan could help fuel "a 20-fold increase in the number of EV charging stations, which would really help the electric vehicles in the adoption," CFRA Research's Garrett Nelson said in October. Tesla, already miles ahead of the US competition, would be a clear winner of further EV adoption, Nelson said.
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See Also:
- Tesla CEO Elon Musk says he'd be open to merger talks with a rival. 'We'd certainly have that conversation.'
- Volkswagen unveils 'Mission T' to catch up to Tesla — and has tapped a Porsche race-car engineer to help make it happen
- A former Tesla employee who filed a whistleblower tip is paying the company $400,000 for divulging trade secrets, following a 2-year dispute with Elon Musk
