Zoe Naylor, Jerusha Sutton and Jo Hunter embarked on a mission to find out why an increasing number of women/people are emerging from their births physically and emotionally traumatized. Their discoveries exposed the truth and led them to join the birth revolution and create this Birth Time education platform that hopes to change the face of maternity care across the world.
They were tasked with creating a cohesive digital marketing strategy to maximize reach in Australia. The goal was to maximize the reach of the film in Australia. They divided their campaign into three stages: trailer drop, pre-release stage, and general screening ads.
In the first stage of the campaign, they aimed to get as many eyeballs on the Birth Time trailer as possible before its release. They produced a series of social media posts and influencer outreach emails to increase awareness about the film, as well as to get people ready for its impending release.
In the second stage of the campaign—the pre-release stage—they focused on selling out each screening before it took place. This meant creating a sense of urgency around each screening by driving ticket sales with special offers and incentives like free tickets for those who bought early or discounts for groups buying tickets together. In this way, they could also create social proof by showing that people were eager to see Birth Time in person rather than just watching it at home on Netflix or another streaming service.
The final stage of the campaign was after Birth Time had finished its Q&A tour across Australia and was now available for general screenings nationwide (and later internationally). It was here that the team produced vox pops during the Q&A tour, allowing for fresh creatives to be added. By doing this, they elevated their social proof and were able to maximize their conversion rate.
Zoe Taylor, Birth Time co-director, only has good things to say about the experience. “Mana Creative has been an instrumental digital partner for our business. Their vision and foresight are impeccable. I am matched energetically by their work ethic and collaborative input. Every entrepreneur should work with them! Could not have achieved the vision without their partnership. I cannot recommend them highly enough!”
The agency concludes with, “We are extremely proud of the results garnered and thankful we were part of this journey with the team at Birth Time and Demand Films. After an 11-month campaign for the cinema run, we ran ads across 6 different countries we achieved over $400,000 in ticket sales generated from our Ad campaign.”
About the company
Mana Creative Agency is founded on the belief that every brand has a powerful story to tell that can change the world. Hence, their goal is to make sure they tell their clients’ stories in the best and most emotive way possible. In addition to telling stories, the agency ensures that it helps its clients create experiences that connect with consumers at their core through a unique combination of strategy, design, and content creation.
As the creative agency puts it, “Our mission is to empower our clients by offering them a space where they can be their most authentic selves, free from the shackles of tradition and expectation. We see this as essential for creating work that speaks to people on an emotional level – and we believe that’s what makes great advertising.”
Media Contact
Company Name: Mana Creative Agency
Contact Person: Paul Berenger
Email: Send Email
Phone: 02 8283 2844
Address:Suite 5/ 2A Waters Rd
City: Neutral Bay
State: NSW 2089
Country: Australia
Website: http://www.manacreative.agency/
