Franchise Now shares new Franchise Marketing Radio episode with Rick Grossmann.
-- Colorado Springs, CO - Franchise Now has launched a new featured episode on Franchise Marketing Radio, highlighting a compelling conversation with franchise strategist Rick Grossmann. This release reflects Franchise Now’s continued commitment to spotlighting visionary leadership and bringing forward actionable insights for today’s franchise operators and marketers. The episode delivers in-depth insights for franchise leaders, marketers, and aspiring business owners looking to gain an edge in a competitive industry
Access the episode at https://www.franchisenow.ai/aipodcast
Rick Grossmann, co-author of the widely used Franchise Bible and a consultant to franchise brands across the U.S., joins the podcast to explore what it takes to build, grow, and sustain a high-performing franchise operation in today’s environment. Drawing from over two decades of franchise experience, he offers a comprehensive overview of current challenges and the innovative tools franchisors are using to navigate them successfully.
The episode opens with a discussion on the evolving expectations of franchisees and franchisors alike. As the franchise landscape continues to change, driven by new technologies, shifting consumer behavior, and increased competition, brands must adapt or risk falling behind. Grossmann emphasizes the importance of staying operationally agile and investing in systems that support long-term scalability.
A significant portion of the conversation focuses on the role of technology in enhancing franchise systems. From CRM tools to AI-powered engagement platforms, Grossmann outlines the types of technologies that are no longer optional but foundational to modern operations. He points to advancements in marketing automation, centralized communication tools, and analytics platforms that allow franchisors to understand their performance in real time and make proactive decisions.
Grossmann also highlights the importance of structured support systems for new and existing franchisees. In today’s fast-paced environment, the onboarding process must be streamlined and data-driven. He explains that brands that implement tech-enabled training platforms, templated marketing kits, and performance monitoring systems are seeing stronger results across franchise locations. This leads to improved brand consistency, faster ramp-up times, and better retention of franchise partners.
One of the core tools featured in the discussion is Franchise Now, an automation platform that helps franchisors streamline their lead engagement process. The platform leverages AI to automatically qualify leads, respond instantly through SMS or email, and ensure that no inquiry falls through the cracks. Grossmann notes that this type of automation dramatically increases appointment booking rates and shortens the sales cycle, giving franchise sales teams more bandwidth to focus on high-quality conversations.
The episode also addresses the human side of franchising. Beyond systems and automation, Grossmann speaks to the importance of leadership, communication, and culture in building a successful franchise network. He outlines the need for franchisors to not only set clear expectations but also remain responsive to the needs of their franchisees. The brands that invest in two-way communication, regularly gather feedback, and offer actionable coaching are the ones seeing long-term loyalty and performance.
To learn more about Rick Grossman please visit https://Franchisebiblecoach.com
Franchise Marketing Radio continues to serve as a vital resource for franchisors, franchisees, suppliers, and professionals involved in multi-location business management. The show is known for featuring prominent voices in franchising who share actionable ideas, proven strategies, and insights that can be applied across industries.
This episode with Rick Grossmann is particularly relevant for emerging brands that are scaling for the first time, as well as established systems looking to modernize their operations. It reinforces the importance of blending innovation with fundamentals—using technology to elevate what already works while keeping core values intact.
Listeners can access the episode directly through the Franchise Now website, which also hosts a library of additional interviews and expert resources.
Learn more about Franchise Now at https://franchisenow.ai/about
Contact Info:
Name: Jennifer Branecky
Email: Send Email
Organization: Franchise Now
Address: 860 Robbie View Suite 1031, Colorado Springs, CO 80920, United States
Website: https://Franchisenow.ai
Source: NewsNetwork
Release ID: 89157370
If you encounter any issues, discrepancies, or concerns regarding the content provided in this press release that require attention or if there is a need for a press release takedown, we kindly request that you notify us without delay at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be available round-the-clock to address your concerns within 8 hours and take necessary actions to rectify any identified issues or guide you through the removal process. Ensuring accurate and reliable information is fundamental to our mission.
