WILMINGTON, DE / ACCESSWIRE / May 29, 2023 / Transparency Market Research Inc. - Increase in usage of corded and battery-powered beard trimmers for men's grooming is creating significant business opportunities for companies in the market.
Rapid adoption of grooming accessories with advanced attributes is anticipated to augment market growth in the next few years. The global beard trimmer market was valued at US$ 6.2 Bn in 2022 and is projected to expand at a CAGR of 7.9% from 2023 to 2031, reaching US$ 11.6 Bn by 2031.
Introduction of beard trimmers with slim and robust designs is broadening market outlook. Recent market trends indicate considerable demand for AI rechargeable waterproof beard and moustache trimmers to meet the requirements of a range of beard types.
Several men's grooming product manufacturers are focusing on enhancing the user's comfort and precision during the grooming job. A number of studies have shown that sporting a beard has a favorable bearing on men's personalities, which is likely to spur demand for beard trimmers.
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Market Snapshot:
| Report Coverage | Details |
| Market Revenue | US$ 6.2 Bn |
| Estimated Value | US$ 11.6 Bn |
| Growth Rate - CAGR | 7.9% |
| Forecast Period | 2023-2031 |
| No. of Pages | 180 Pages |
| Market Segmentation | Type, Power, Price, Material, Run Time, Length Setting (MM), End-use Industry, Distribution Channel |
| Regions Covered | North America, Europe, Asia Pacific, Middle East & Africa, South America |
| Companies Covered | Andis Company, Inc., Braun GmbH, Brio Product Group, Conair Corporation, Koninklijke Philips N.V., Panasonic Corporation, Procter & Gamble, Spectrum Brands, Inc., Syska, Wahl Clipper Corporation |
Key Findings of Study
- Rise in Incorporation of Advanced Features in Beard Trimmers: Trimmer manufacturers are incorporating several attributes into the devices to attract users. Rapidly growing popularity of beard trimmers with waterproof features, detachable blades, and head trimmers, as well as those equipped with rechargeable batteries, is augmenting market growth.
- The demand for stainless steel blade beard trimmers is anticipated to increase rapidly. Companies in the market are focusing on unveiling innovative products that can offer a personalized shaving experience. Trimmers with long battery life and improved motors are likely to gain traction among prospective consumers.
- Considerable Demand for Cordless Beard Trimmers: Based on type, the cordless segment is projected to account for the largest market share in the near future. Rapid pace of adoption of cordless trimmers is likely to spur market growth in the next few years.
- Surge in availability of affordable cordless trimmers on various e-commerce portals is likely to accelerate market development in the near future. Companies are offering advanced artificial intelligence features for a smarter shaving experience to increase market share. Rise in usage of cordless trimmers with stainless steel blades is strengthening market growth in the near future.
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Key Drivers
- Rise in spending on comfortable and precise grooming products among men globally is a key driver of the beard trimmer market. Men, especially millennials, are adopting regular beard trimming practices to increase their self-confidence and enhance body appearance.
- Rapid expansion of the e-commerce industry is anticipated to accelerate the global market. Surging online retail sales of men's facial hair grooming products are positively influencing market dynamics.
Regional Growth Dynamics
Asia Pacific is anticipated to constitute major share of the global market from 2023 to 2031. Surge in spending on personal grooming products, including beard trimmers, in the region is projected to boost market size in the region.
Growing proclivity toward fashion is propelling the usage of grooming products among men, especially in developing countries, which is fueling market growth.
The market in North America is projected to record significant growth from 2023 to 2031. Rapid adoption of advanced products and increase in trend toward product diversity are expected to drive the market in the region. Considerable demand for AI-powered beard trimmers is expected to generate significant growth opportunities for companies in the region.
Competition Landscape
The business landscape is highly competitive due to the presence of a number of global and regional players. Leading players are focusing on new product development in order to sustain competition in the beard trimmer market.
Prominent companies operating in the market are Andis Company, Inc., Braun GmbH, Conair Corporation, Procter & Gamble, Syska, Wahl Cripper Corporation, Panasonic Corporation, and Brio Product Group.
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Beard Trimmer Market Segmentation
Type
- Corded
- Cordless
Power
- Battery
- Electric
Price
- Low
- Medium
- High
Material
- Plastic
- Metal
- Others (steel, aluminum, etc.)
Run Time
- Up to 30 minutes
- 30 - 60 Minutes
- More than 60 Minutes
Length Setting (MM)
- 0 - 5 mm
- 5 - 10 mm
- More than 10 mm
End-use Industry
- Residential
- Commercial
- Salons & Parlors
- Hotels
Distribution Channel
- Online
- Company-owned Websites
- E-commerce Websites
- Offline
- Supermarkets/Hypermarkets
- Specialty Stores
- Other (retail stores, etc.)
Region
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- South America
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