"The market report “Smart Television (TV) Market” by Screen Types (Curved Screen, Flat Screen, and Foldable Screen), Refresh Rates (240Hz, 120Hz, and 60Hz), Resolution Types (8K Television (TV), High Definition Televsion (HDTV), 4K Ultra-High-Definition Television (UHD TV), Full High Definition (HD) TV, 720p, 1080p, and 4K Television (TV)), Platforms (Tizen Operating System (OS), Roku Television (TV), iPhone Operating System (OS), Android TV & Google TV, Web Operating System (OS), MyHomeScreen, and Fire Television (TV) (AMAZON)), Distribution Models (Offline, Online Stores, Indirect, and Direct), Screen Sizes (Above 65 Inches, 56 to 65 Inches, 46 to 55 Inches, 32 to 45 Inches, and Below 32 Inches), Panel Types (Organic Light Emitting Diode (OLED), Liquid Crystal Display (LCD), Quantum Dot Light Emitting Diode (QLED), Light Emitting Diode (LED), Plasma Display Panel (PDP), and Surface-Conduction Electron-Emitter Display (SED)), Accessories (Television (TV) Camera, 3D Glasses, Wireless Local Area Network (LAN) Adaptor, Keypads, and Gaming Devices/Play Stations), Technologies (Interface Design and Operating System), Applications (Public and Family), End Users (Office Purpose, Educational Purpose, Telecommunications, Life, Residential, Consumers, Enterprises, Commercial (Advertising), Tool, News Reader, Transportation, and Social Networking Services) and Region – Forecast to 2028”. The Smart Television (TV) market is growing at a CAGR of 28.6% by 2028, owing to the growing demand for personalized entertainment.
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Based on resolution type, the 4K ultra-high-definition television (UHD TV) segment is anticipated to grow faster during the forecast period.
On the basis of resolution type, the market is categorised into 8k television (TV), high definition television (HDTV), 4K ultra-high-definition television (UHD TV), full high definition (HD) TV, 720p, 1080p, and 4K television (TV). The 4K ultra-high-definition television (UHD TV) is estimated to be the fastest-growing market segment and is strongly driven by innovative features, such as high resolution and high image quality, with Dolby digital sound.
Based on screen size, the above 65 inches segment is estimated to grow at highest CAGR segment during the study period.
On the basis of screen size, the market is segmented into above 65 inches, 56 to 65 inches, 46 to 55 inches, 32 to 45 inches, and below 32 inches. The above 65 inches segment is projected to grow faster during the forecast period owing to the number of customers spending on the next-generation large screen television sets.
By geography, Middle East and Africa is anticipated to grow faster during the forecast period.
On the basis of geography, the market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. The Middle East and Africa is projected to grow faster during the forecast period due to the growing availability of seamless and high-speed internet connections. Advancements across the OTT space and a notable rise in the expansion of engaging content are leading to a rapid increase in the adoption of smart TVs in this region.
The key players in this market are Panasonic Corporation, Vizio Inc., Koninklijke Philips NV, TCL Corporation, Haier Group Corporation, Hitachi Ltd., Samsung Electronics Co. Ltd., Sony Corporation, LG Electronics, Inc., Insignia Systems Inc., Sansui Electric Co. Ltd., Apple Inc., Videocon Industries Limited, Toshiba Corporation, Hisense Group Co. Ltd., Skyworth Digital Holdings Co., Ltd., and Intex Technologies.
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