The global APT protection market size in the post-COVID-19 scenario is projected to grow from USD 5.2 billion in 2020 to USD 12.6 billion by 2025, at a CAGR of 19.5% during the forecast period. The major factors driving the market include the increasing number of security breaches and advanced cyberattacks such as zero-day exploits, persistent threats, malware, and ransomware; stringent government regulations towards adoption of APT protection policies; and proliferation of cloud based APT protection solutions and services.
By organization size, the large enterprise segment to lead the market in 2020
Large enterprises are organizations that have more than 1,000 employees. These organizations invest heavily in advanced technologies for increasing overall productivity and efficiency. Large enterprises are widely opting APT protection solutions and are expected to invest significantly in advanced APT protection solutions to provide optimum security to their enterprises’ intense competitive environment. Organizations and businesses that possess large amount of sensitive and personal information such as BFSI, government, healthcare, telecom, and education institutions run the highest risks of being targeted by APTs. Large enterprises have adopted APT protection solutions, as they use a large number of cloud and Internet of Things (IoT)-based applications that are highly susceptible to cyberattacks. Moreover, stringent regulatory pressure is driving cyber risk awareness with the need for APT protection solutions. For example, in the US, CCPA is one of the toughest data privacy law.
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North America is expected to hold the largest market size during the forecast period.
North American has sustainable and well-established economies, which empower it to invest significantly in Research and Development (R&D) activities, thereby contributing to the development of new technologies in the APT protection market. The presence of majority of key players in the APT protection market is expected to be the major factor driving the growth of the market in this region. The key top APT protection market vendors functioning in the region are Broadcom, McAfee, Fortinet, FireEye, Raytheon Technologies, Palo Alto Neworks, VMware Carbon Black, Microsoft, Cisco, Webroot, and CyberArk. The dominance of APT protection market players in North America is expected to drive the overall market growth.
The technology vendors covered in the APT protection market report include Broadcom (US), McAfee (US), Kaspersky (Russia), Fortinet (US), FireEye (US), Raytheon Technologies (US), Sophos (UK), ESET (Slovakia), Palo Alto Networks (US), VMware Carbon Black (US), Microsoft (US), Cisco (US), Webroot (US), F-Secure (Finland), Trend Micro (Japan), and CyberArk (US). The start-up vendors covered in the APT protection market report are RevBits (US), Wijungle (India), BluVector (US), Aristi Labs (India), Securden (US), Red Sift (England), ZecOps (US), XM Cyber (Israel). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches and product enhancements, and acquisitions to expand their footprint in the APT protection market.
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A global technology company, Broadcom was founded in 1991 and is headquartered in California, US. In November 2019, Broadcom acquired Symantec’s Enterprise Security business for USD 10.7 billion. Broadcom is a leading provider of threat protection, information protection, cybersecurity, web security, storage, and system management products and solutions, globally. It also offers consulting, education, and incident response services, IoT, and next-generation endpoint protection solutions. The company operates in three business segments: information management, enterprise security, and consumer security. Broadcom’s cybersecurity division offers a range of comprehensive security solutions, such as endpoint security, network security, identity security, and information security. The company has a global presence in more than 50 countries across North America, Europe, APAC, and MEA. With respect to APT protection, Symantec Advanced Threat Protection helps in identification and remediation of advanced attacks against endpoints, networks, and emails from a single console via unique sandboxing and payload detonation capabilities. Symantec Endpoint Security Complete (SESC) provides complete endpoint protection through ML, sandboxing, and advanced threat intelligence capabilities for threat hunting and real-time detection of persistent threats. Symantec Email Threat Detection and Response protects against email attacks and advanced threats such as spear-phishing by leveraging a cloud-based sandbox solution powered by ML. Symantec Content Analysis leverages customizable dynamic sandboxing to detect and block advanced zero-day threats and malicious behavior. Symantec Web Isolation prevents websites from delivering zero-day malicious and phishing threats
McAfee was founded in 1987 and is headquartered in California, US. The cybersecurity company operates in various business segments, such as cloud computing group, data center group, IoT group, software and services, and other technological solutions. Its cybersecurity products portfolio includes threat detection, protection, and response for devices from a PC sitting on a desk at home to corporate networks and public, private, and hybrid cloud environments. McAfee cybersecurity services include data and endpoint protection, risk, compliance, and security information management services. The company also manages DLP, mobile security, cloud security, host intrusion prevention, encryption, and email security. McAfee products and services cater to individuals, SMEs, and large enterprises across different industry verticals, such as aerospace and defense, BFSI, consumer goods and retail, education, healthcare, IT and telecom, and manufacturing. The company operates in 63 countries, with customers in more than 120 countries across North America, Europe, APAC, MEA, and Latin America. In the APT protection market, McAfee Advanced Threat Defense provides detection of advanced targeted attacks using static code analysis and ML for detection of evasive threats and zero-day malwares. The solution offers advanced analysis through sandboxing, static code analysis, and ML; detailed reporting including MITRE Adversarial Tactics, Techniques, and Common Knowledge (ATT&CK) mapping, centralized and flexible deployment options such as physical appliances, virtual appliances, and cloud; threat intelligence sharing; and integrated security framework.
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