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Traders News Source Senior Editor, Mark Roberts Interviews Fred W. Wagenhals, CEO & Chairman AMMO, Inc

NEW YORK, NY / ACCESSWIRE / October 20, 2022 / Traders News Source, a leading independent equity research and corporate access firm focused on small and mid-cap publicly traded companies recently issued a new C-Level interview with AMMO, Inc., the owner of, the largest online marketplace serving the firearms and shooting sports industries, and a leading vertically integrated producer of high-performance ammunition and components.

Mark had the pleasure of recently conducting the Interview with Fred W. Wagenhals, CEO AMMO Inc. (NASDAQ:POWW). Mark diligently focused on questions he thought would be on the minds of most current and potential future shareholders. (See Interview Highlights Below)

Access this interview in its entirety at

Traders News Source, Thursday, October 20, 2022, Press release picture

Fred W. Wagenhals, CEO & Chairman AMMO, Inc.

Prior to AMMO, Inc., Wagenhals was the powerhouse marketer, designer, promoter, and manufacturer in the world of motorsports as founder of Action Performance Companies, Inc. At Action, Wagenhals shaped the company by negotiating long-term, exclusive licenses with motorsports' most popular drivers and teams by using diverse distribution channels and creating innovative and strategic branding; and, by maintaining an outstanding reputation for creativity, quality and authenticity.

In just nine short years, Wagenhals catapulted Action Performance from three employees working around a card table to more than $407 million in sales and over $45 million in profits. There was no one in the motorsports industry that was even close to what Wagenhals was creating with Action Performance Companies.

Action Performance produced die-cast miniature race car replicas sold through a collectors' club at racing venues and through other mainstream distribution channels. Action also manufactured various racing souvenirs such as miniature replica drivers' helmets, and sold racing-style clothing including t-shirts, leather jackets, and baseball caps for children, teens and adults.

The company's enormous growth came in the 1990s as interest in stock car racing skyrocketed in the U.S. There were few other companies serving this niche market and Action Performance took advantage of its marketing acumen and rode the wave of racing popularity by strategically buying other companies and continually exceeding unique marketing expectations.

At the onset, Wagenhals clearly understood that for Action Performance Companies to get the significant funding it needed to be successful, he had to secure the rights to reproduce the most revered car in NASCAR - driver Dale Earnhardt's black "number three." Wagenhals sold his home, moved into a small apartment and paid Mr. Earnhardt his last $300,000, his personal bank account was now depleted - a fearless, but strategic move by Wagenhals that paid off significantly in time. Wagenhals knew he now had a corner on what would be a booming market.

By 1996, more sports enthusiasts and the general population were following professional auto racing than any other sport in the U.S. Action's growth continued to soar as its sales climbed. Wagenhals continued to build the brand and expand his company by acquiring more related companies. Action also established a critical alliance with giant toymaker Hasbro in 1996. The two companies develop a line of highly popular and successful racing toys called Winner's Circle.

Action Performance also acquired a marketing and distribution firm called Sports Image Inc., owned by NASCAR champion Dale Earnhardt. Sales for 1996 exceeded expectations, increasing to more than $44 million from $26 million the previous year. This significant increase in sales was accompanied by a doubling of net income.

By 1998, Action had positioned itself as one of the major toy makers in the United States. NASCAR toys were said to be the third bestselling item in the entire toy industry, and Action Performance had approximately 60 percent of the NASCAR market. Wagenhals successfully navigated Action Performance onto the NYSE and in 2005 he sold the company for more than $245 million.

Interview Highlights:

Traders News Source Editor Mark Roberts and Fred Wagenhals discuss an overview of the company, its segments, and revenue streams, the new manufacturing facility, near term catalyst at POWW that could be the biggest benefit to shareholders plus much more in this interview.

Access this interview in its entirety at

About AMMO, Inc.

With its corporate offices headquartered in Scottsdale, Arizona, AMMO designs and manufactures products for a variety of aptitudes, including law enforcement, military, sport shooting and self-defense. The Company was founded in 2016 with a vision to change, innovate and invigorate the complacent munitions industry. AMMO promotes branded munitions as well as its patented STREAK™ Visual Ammunition, /stelTH/™subsonic munitions, and specialty rounds for military and law enforcement use via government programs. For more information, please visit:

About is the largest online marketplace dedicated to firearms, hunting, shooting and related products. Aside from merchandise bearing its logo, currently sells none of the items listed on its website. Third-party sellers list items on the site and Federal and state laws govern the sale of firearms and other restricted items. Ownership policies and regulations are followed using licensed firearms dealers as transfer agents. Launched in 1999, is an informative, secure and safe way to buy and sell firearms, ammunition, air guns, archery equipment, knives and swords, firearms accessories and hunting/shooting gear online. promotes responsible ownership of guns and firearms. For more information, please visit:

Investor Contact

Matt Blazei
Phone: (516) 386-0430

About Traders News Source (TNS)

Traders News Source is a leading independent equity research and corporate access firm focused on finding and reporting on the next hot stocks and market sectors prior to a significant move. TNS is also a financial news provider, focused on giving investors direct access to CEO's of promising, publicly-traded companies, and market experts. Our C-level interviews answer some of the hard-hitting questions that rest on the minds of most current and future shareholders. TNS C-level interviews provide valuable insights into the operations and management direction of some of the most promising small and mid-cap publicly traded companies. To review TNS disclosure statement please visit:

Media Contact

Traders News Source
Mark Roberts, Senior Editor

SOURCE: Traders News Source LLC

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