Kobie, a leading authority in loyalty technology and services, has been named a Leader in The Forrester Wave™: Loyalty Platforms, Q4 2025. Kobie additionally received the Customer Favorite designation while achieving the highest possible score in 21 out of 27 evaluation criteria.

This recognition follows Kobie’s achievement as the only Leader in The Forrester Wave™: Loyalty Services, Q2 2024. Kobie is currently the only provider evaluated in both Wave reports as a Leader.

“The Forrester Wave outcome and the designation as a Customer Favorite mirror what we hear from the market about our technology and our team,” said Marti Beller, President, Kobie. “Forrester’s introduction of the Customer Favorite badge underscores the need for brands to have a true partner that can unify their strategy, data, AI, and technology to deliver meaningful outcomes for customers and the enterprise. The loyalty industry is going through a significant transformation and Kobie’s recognition as a leader in both Wave reports, places us uniquely at the forefront of this transformation alongside enterprise brands.”

The Forrester evaluation, which reviewed current vendor offerings, strategy, and client feedback, cited several differentiators in the Kobie Alchemy® Loyalty Cloud platform:

• Kobie’s strategy is anchored in the belief that customers want ‘human-level’ personalization. Kobie’s roadmap reflects its desire to reimagine loyalty in an AI world with innovations like Bonnie (an AI assistant) and Kobie Loyalty Interaction Cues that support real-time personalization.
• Kobie differentiates with data unification and identity management through its Panoramic Customer Profile.
• References rate Kobie’s capabilities very highly and call out Kobie’s culture of proactive guidance to optimize loyalty outcomes.
• A unique platform feature is its Agentic AI monitoring that reports accuracy across a host of metrics to ensure AI models are performing as expected – which in the future will be a table-stakes requirement as AI proliferates within platforms.

Kobie believes these strengths reflect Kobie’s end-to-end model of loyalty that help brands move beyond rewards and build programs that grow enterprise value.

“This is an extraordinary moment for Kobie and the brands we serve," said Bram Hechtkopf, CEO, Kobie. "Forrester's recognition validates what we see in the market: brands need a loyalty-first platform that can unify customer data and deliver AI-driven personalization in real time. But the platform is only half the equation. Brands also need a strategic partner committed to driving continuous performance. Kobie provides both.”

To access the full report, visit kobie.com/forrester-tech-wave-2025.

About Kobie

At Kobie, we help brands grow enterprise value through loyalty. For nearly 40 years, we’ve designed, optimized, and powered loyalty programs for the world’s most iconic brands, reaching virtually every kind of consumer, everywhere.

We help brands capture and activate high-fidelity data, apply strategic expertise, and leverage AI-powered technology to create solutions that the solve the most complex marketing challenges. To learn more about partnering with Kobie, visit www.kobie.com.

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“The Forrester Wave outcome and the designation as a Customer Favorite mirror what we hear from the market about our technology and our team,” said Marti Beller, President, Kobie.