The Very Good Food Company's New Butcher's Select Products Now Available Through Ecommerce

Vancouver, British Columbia--(Newsfile Corp. - August 24, 2021) - - August 24, 2021 - The Very Good Food Company Inc. (TSXV: VERY) (OTCQB: VRYYF) (FSE: 0SI) ("VERY GOOD" or the "Company"), a leading plant-based food technology company, is pleased to announce that it has launched its highly anticipated Butcher's Select product line through a limited release online at www.verygoodbutchers.com, with a retail rollout planned for North America later this fall. This marks VERY GOOD's entry into the gluten-free and soy-free market, strengthening the Company's position in the fast growing plant-based meat segment.

"The Butcher's Select line of products is another R&D development success story for the Company and further delivers on our promise to deliver delicious and nutritious plant-based options. We have a deep R&D pipeline of new innovative plant-based alternatives built from our specialized knowledge of plant-based proteins, which we look forward to introducing into the market over the next year," said Mitchell Scott, Co-Founder & CEO of The Very Good Food Company. "Our eCommerce platform provides VERY GOOD with the ability to place our new products straight from our test kitchen onto consumers' plates, helping to accelerate our new product launches. This allows for immediate consumer awareness and feedback while building momentum for our products' transition from eCommerce to retail."

The Butcher's Select Bratwurst Sausages and Breakfast Sausages are currently available for purchase online through limited release, with a full product line launch this fall that will include:

• Breakfast Sausage: Get your day off to a very good start with these breakfast sausages made with the ideal combo of herbs and veggies - and 13g of protein per serving. Grill or pan-fry and watch as the yummy aroma draws the whole block out of bed.
• Bratwurst Sausage: Boasting 15g of protein, these German-inspired links are a distinctly European blend of veggies, fava beans, and paprika that will be an instant favorite.
• Cajun Sausage: Jalapenos, green bell peppers, organic veggies and 14g of protein combine for a rustic Cajun sausage that puts you right in the heart of 'ole Louisiana.
• Flippin' Good Burger: Gluten-free and taste-heavy, these thyme-infused burgers contain 19g of protein. BBQ or pan fry as you would a "normal" burger, even though these beauties are anything but.
• MMM...Meatballs: Finally, an Italian plant-based meatball that's bellissimo, tasty and with perfect bite and texture. With 17g of protein per serving, these spheres of delight can be easily cooked up with your favorite sauce for a truly authentic classic.

VERY GOOD Butcher's Select Nutritional Information Compared to Leading Brands

With the launch of this premium line, VERY GOOD is set to compete with other leading brands in the plant-based meat alternatives space. Made with real, minimally processed ingredients, when compared to leading brands, this line gives consumers more of what they want, such as low-processed, wholesome, simple ingredients and less of what they don't, like fat and sodium. The table below compares two of Butcher's Select new products which excel in providing higher protein with less fat and sodium, resulting in fewer calories compared to similar products of leading brands.

*per 100 gram serving

Retail Distribution

The Company is not only delivering new products to the market, but also continuing to expand its retail footprint in North America by recently announcing that its The Very Good Butchers product line is now available in 754 retail stores. The popular product line up can be found in major cities across Canada and the U.S including Toronto, Vancouver, Calgary, Edmonton, Winnipeg, Ottawa, Los Angeles, Salt Lake City and in Chicago.

Marketing Update

VERY GOOD today also announced that it has entered into an agreement with Market One Media Group Inc., a Canadian-based marketing communications company, pursuant to which Market One Media will provide the Company with marketing and media services for an aggregate fee of $90,000 plus applicable taxes. 50% of the service fee may be paid by VERY GOOD through the issuance of common shares following the provision of services during the first 4.5 months of the agreement's 9 month term, at a price per share equal to the market price less a discount of 10% as determined at the time of issuance. All shares issued to Market One Media will be subject to a hold period of four months and one day from issuance.

About The Very Good Food Company Inc.

The Very Good Food Company Inc. is an emerging plant-based food technology company that produces nutritious and delicious plant-based meat and cheese products under VERY GOOD's core brands: The Very Good Butchers and The Very Good Cheese Co. www.verygoodfood.com

OUR MISSION IS LOFTY, BADASS BUT BEAUTIFULLY SIMPLE: GET MILLIONS TO RETHINK THEIR FOOD CHOICES WHILE HELPING THEM DO THE WORLD A WORLD OF GOOD. BY OFFERING PLANT-BASED FOOD OPTIONS SO DELICIOUS AND NUTRITIOUS, WE'RE HELPING THIS KIND OF DIET BECOME THE NORM.

Forward-Looking Information

This news release contains forward-looking information for the purpose of providing information about management's current expectations and plans relating to the future. Readers are cautioned that reliance on such information may not be appropriate for other purposes. Any such forward-looking information may be identified by words such as "proposed", "expects", "intends", "may", "will", and similar expressions. Forward looking information contained or referred to in this news release includes statements relating but not limited to: the expected timing for the retail rollout of Butcher's Select in North America; the nutritional content and health attributes of the Butcher's Select products; the ability of the Butcher's Select brand to strengthen VERY GOOD's competitive position and compete against leading brand products; the status of VERY GOOD's R&D pipeline; the benefits of VERY GOOD's eCommerce platform and the Company's ability to accelerate product launches through the eCommerce platform; the continued retail distribution expansion; and the agreement with Market One Media. Forward-looking information is based on a number of factors and assumptions which have been used to develop such information, but which may prove to be incorrect including, but not limited to, material assumptions with respect to the availability of sufficient financing on reasonable terms to fund VERY GOOD's capital and operating requirements, the continued strong demand for VERY GOOD's products, the successful placement of VERY GOOD's products in retail stores and continued e-Commerce growth, VERY GOOD's ability to successfully enter new markets and manage its international expansion, VERY GOOD's ability to increase production capacity and obtain the necessary production equipment, the availability of labour as well as the accuracy of construction schedules and cost estimates for the commissioning of production lines at VERY GOOD's Rupert and Patterson facilities and the timely receipt of required permits, VERY GOOD's relationship with its suppliers, distributors and third-party logistics providers, and the Company's ability to position VERY GOOD competitively. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, undue reliance should not be placed on forward-looking information because VERY GOOD can give no assurance that such expectations will prove to be correct. Risks and uncertainties that could cause actual results, performance or achievements of VERY GOOD to differ materially from those expressed or implied in such forward-looking information include, among others, the impact of, uncertainties and risks associated with the ongoing COVID-19 pandemic, negative cash flow and future financing requirements to sustain and grow operations, limited history of operations and revenues and no history of earnings or dividends, expansion of facilities, competition, availability of raw materials, dependence on senior management and key personnel, general business risk and liability, regulation of the food industry, change in laws, regulations and guidelines, compliance with laws, unfavourable publicity or consumer perception, product liability and product recalls, risks related to intellectual property, difficulties with forecasts, management of growth and litigation. For a more comprehensive discussion of the risks faced by VERY GOOD, please refer to VERY GOOD's most recent Annual Information Form filed with Canadian securities regulatory authorities at www.sedar.com. The forward-looking information in this news release reflects the current expectations, assumptions and/or beliefs of the Company based on information currently available. Any forward-looking information speaks only as of the date on which it is made and, except as may be required by applicable securities laws, VERY GOOD disclaims any intent or obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. The forward-looking information contained in this news release is expressly qualified by this cautionary statement.

The TSX Venture Exchange has neither approved nor disapproved the contents of this news release. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.

For further information, please contact:

Mitchell Scott
Chief Executive Officer
The Very Good Food Company Inc.

Sabina Srubiski
Director, Investor Relations
The Very Good Food Company Inc.
Email: invest@verygoodfood.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/94193