Splash Beverage Group (NYSE American: SBEV), a portfolio company of leading beverage brands, today announced that its Copa Di Vino brand will be the exclusive wine available at the University of Alabama’s Athletics Department events, which includes NCAA football games in Bryant Denny Stadium. Under the agreement, Copa Di Vino will also be included in various broadcast and digital advertising conducted by the athletic department. “This is a very exciting and unique opportunity for Copa Di Vino to not only see increased sales as we continue our execution in large venues, but to benefit from an association with one of the more widely recognized ‘brands’ in the U.S. The University of Alabama Crimson Tide has the largest fan base in the SEC,” said Robert Nistico, Splash Beverage Group’s chairman and CEO. “Alabama football has appeared in nine national championship games since 2009, and U of A Athletics hosts over 1.4 million spectators each academic year, including over 800,000 at Bryan Denny Stadium. Copa Di Vino, through this agreement, will be allowed to use the athletics department’s logos, and we’d note that Alabama is the no. 1 selling brand in college athletics. U of A fans will see Copa signage throughout the venues. We’re thrilled with the exposure that Copa will receive.”
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About Splash Beverage Group Inc.
Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa Di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. For more information about the company, visit www.SplashBeverageGroup.com.
NOTE TO INVESTORS: The latest news and updates relating to SBEV are available in the company’s newsroom at https://ibn.fm/SBEV
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