Splash Beverage Group (NYSE American: SBEV), a portfolio company of leading beverage brands, today announced its partnership with NFL great, Drew Brees, to promote the TapouT Brand. Brees will work with the TapouT team on innovative formula developments for athletes, participate in key retail meetings to strategize on how best to advance the brand within TapouT’s youth sports initiatives, as well as become an ambassador for TapouT to his followers, fans and friends across all his media platforms. He will also become an equity investor in the parent company. “Not only are we thrilled that the future Hall of Famer, Drew Brees, has decided to join with Splash Beverage to help promote the TapouT performance drink brand, Drew is extremely knowledgeable when it comes to nutrition adding even more credibility,” said Robert Nistico, Splash Beverage Group’s chairman and CEO. “Someone of Drew’s stature receives many offers from a variety of different companies. He learned of TapouT through friends in the athletic community and subsequently connected with the company. He came to believe strongly in the benefits of TapouT and his decision to ultimately become an equity holder of Splash Beverage is a testament to his enthusiasm for the product, and his confidence in its future value proposition. We look forward to his contributions to our brand-building efforts.”
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About Splash Beverage Group Inc.
Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. For more information about the company, visit www.SplashBeverageGroup.com.
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