Splash Beverage (NYSE American: SBEV), a portfolio company of leading beverage brands, has entered into a new agreement with Georgia-based Horizon Retailers Association (“HRA”). One of the South’s fastest-growing convenience store retail associations, HRS represents more than 2,500 retailers and 20 major vendors in the Southeast United States. According to the announcement, HRA is adding SBEV’s TapouT Energy Drink to its fall planogram, which is available to all participating stores, and will include three “facings” in its Energy Drink category, one for each TapouT flavor. SBEV noted that this new agreement with HRA is a direct result of its recently signed distribution agreement with United Distributors of Georgia.
“We couldn’t be prouder to announce this agreement,” said Splash Beverage CEO Robert Nistico in the press release. “This is our largest planogramed authorization to date, and [we] believe TapouT Energy Drink will greatly benefit from this level of retail concentration and cold availability for immediate consumption. Our team has been hard at work over the past few months putting all these pieces into place. Splash’s footprint will increase significantly in the southeast with this announcement. This is exciting news as we continue to execute on our distribution and retail strategy. As I discussed a few months ago, this process takes time. We push for distribution, support those efforts with marketing, then start pushing again for more distribution coverage ultimately achieving greater and greater availability.”
To view the full press release, visit https://ibn.fm/M9PbQ
About Splash Beverage Group Inc.
Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and nonalcoholic beverage brands including Copa di Vino wines by the glass, SALT flavored tequilas, Pulpoloco sangrias, and TapouT performance hydration and recovery drinks. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. For more information about the company, please visit www.SplashBeverageGroup.com.
NOTE TO INVESTORS: The latest news and updates relating to SBEV are available in the company’s newsroom at https://ibn.fm/SBEV
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