Combined Company Unveils New Sponsorship Strategies and Advanced Experiential AI Platform

ATLANTA, GA / ACCESS Newswire / May 12, 2026 / Nth Degree and INVNT will take the stage at the Experiential Marketing Summit 2026, May 18-20 at the MGM Grand Las Vegas, to unveil new thinking around sponsorship sales strategies and preview a proprietary and patent-pending AI-powered intelligence engine designed to help event organizers and brands unlock smarter audience engagement, stronger partner value, and more measurable event outcomes. Together, the organizations are demonstrating how creative strategy, innovation, technology, and world-class event execution can combine to create a more connected experiential ecosystem.

Nth Degree and newly acquired INVNT are bringing a connected approach to experiential events, helping brands deliver more scalable and impactful event programs. At Experiential Marketing Summit, this will be reflected through both an Nth Degree-led panel on rethinking sponsorships and a preview of INVNT's new Experiential and Events AI Intelligence Engine as the intro to Tuesday's keynote, featuring INVNT's Chief AI Officer, James Kinney.

"With INVNT, we're bringing together strategy, creative, audience engagement, sponsorship expertise, and execution at scale - creating more meaningful ways for brands to connect with their audiences," said John Hense, CEO of Nth Degree. "We're also helping to lead the industry into a new era of event intelligence powered by AI. Together, we're helping clients turn big ideas into experiences that drive both engagement and measurable impact."

Innovations in Sponsorship Sales & Strategies

Monetization is not enough. Experience is the new currency. Nth Degree, together with Google Cloud and Viticus Group, will explore the latest innovations in sponsorship sales and strategy. The panel features Sara Taylor from Viticus Group (producer of the 20,000-plus attendee WVC in Las Vegas and Nashville), Travis O'Hara from Google Cloud (producer of Google Cloud Next), and Nth Degree's Shana Cosgrove and Matt Keowen. The session is titled "Rethinking Sponsorship Sales" and takes place on Wednesday, May 20 at 10:45 - 11:15 AM (PDT).

Unveiling Advanced Event AI Intelligence Engine

On the Experiential Marketing Summit keynote stage, INVNT will preview its upcoming patent-pending Experiential and Events AI intelligence engine, with INVNT Chief AI Officer James Kinney setting the stage before welcoming Jimmy Knowles, Global Head of Experiential Marketing at Canva, for his featured keynote session "Confetti Meets KPIs - Balancing Bold Ideas with Business Impact" on Tuesday, May 19 at 9:10 - 9:45 AM (PDT).

About Nth Degree

Nth Degree is a global leader in exhibitor and trade show services, event management, experiential marketing, and permanent installations. With offices across the U.S., the company delivers thousands of events annually for many of the world's most recognizable brands.

About INVNT

On a mission to put a brand on the moon. INVNT^® is an innovation-led, international, interdisciplinary, and integrated agency united by brand storytelling. It's part of the Nth Degree family of companies and helps many of the biggest brands and organizations in the world impact audiences, dent culture, and make history. INVNT operates globally with offices in New York (HQ), London, Sydney, Singapore, Mumbai, Dubai, Detroit, San Francisco, Stockholm, Noosa, and Washington D.C.

Media Contacts:
Robyn Fernsworth
R2PR for Nth Degree
robyn@r2pr.com

Jhonathan Mendez De Leon
INVNT
jmendezdeleon@invnt.com

SOURCE: Nth Degree