Mobvista (1860.HK) officially released its financial results for the year ending December 31, 2024, showing a YoY revenue increase of 43.0% to $1.51 billion, a net revenue rise of 40.4% to $398.9 million, and a gross profit growth of 45.6% to $316.3 million.
Mobvista's programmatic interactive advertising platform, Mintegral, performed strongly, generating 95.7% of the company's total revenue at $1.44 billion, up 47.2% YoY.
Since its 2021 launch, Mintegral's machine learning and AI-based smart bidding system has significantly boosted developers' advertising efficiency to become a key revenue driver. In 2024, the system contributed over 70% of Mintegral's revenue.
Smart bidding is now the preferred method for advertisers on Mintegral, crucial for its breakthroughs in mid-core and hardcore games and in non-gaming verticals.
The gaming category saw steady revenue growth of 37.0% to $1.04 billion, while revenue from non-gaming apps surged by 82.0% to $403.3 million, increasing its revenue share to 27.9%.
Mintegral has helped over 10,000 top global developers and 100,000 apps to acquire users in leading markets, processing over 300 billion ad requests daily.
For more information, visit Mobvista's Investor Relations website.
About Mobvista
Mobvista is a leading mobile technology company providing a complete suite of advertising and analytics tools for app developers and marketers seeking global growth. With our range of tailored solutions, such as user acquisition, monetization, analytics, creative automation, and cross-channel media buying, Mobvista enables developers to maximize their potential.
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