Better Business Bureau has named My Mountain Mover (MMM) as a winner for the 2026 BBB Torch Awards for Ethics, in the category for businesses with 300 or more employees, recognizing businesses that exemplify integrity, trust, and ethical leadership in the marketplace.

The BBB Torch Awards for Ethics program celebrates organizations that demonstrate a commitment to doing the right thing. This is reflected in how MMM supports the healthcare practices it serves, creates meaningful career opportunities for Filipino professionals, and makes a positive impact on the communities it reaches.

“We view every decision through the lens of not only how we grow as a company, but also how we genuinely care for the people we serve and the people who are part of our team. We believe growth and doing what's right should always go hand in hand,” said Amanda Ketcham, CEO of My Mountain Mover.

MMM’s commitment to ethical outsourcing pairs reliable support for healthcare practices with investment in the Filipino medical and dental virtual assistants (VAs) delivering that support. This includes implementing safeguards to protect patient information and support HIPAA compliance, while providing VAs and support staff with healthcare benefits, professional development, and opportunities to build long-term remote careers.

Beyond these commitments, MMM believes ethical leadership requires accountability and a willingness to improve. When VA feedback revealed gaps in the company’s healthcare coverage, MMM revised its benefits to better address their needs. MMM also introduced dedicated onboarding specialists to give clients a more guided transition. These decisions reflect a culture where feedback leads to meaningful action and where doing what's right takes priority over maintaining the status quo.

Through the Greater Heights Foundation, MMM has also donated over $70,000 and supported more than 2,000 individuals through medical outreach, educational initiatives, and disaster relief.

The BBB Torch Awards for Ethics represent one of the highest honors bestowed by BBB and are designed to spotlight businesses that consistently uphold the principles of trust and ethical conduct. Each winner completed a comprehensive evaluation demonstrating a commitment to ethics and trust across four key areas: Character, Culture, Customers, and Community. Winners are selected by an independent panel of volunteer community leaders using criteria established by the International Association of Better Business Bureaus.

"We're thrilled to give this year's winners the recognition they've achieved. These business owners remind us that trust is earned through daily actions, not just words. They're showing the rest of the marketplace that running an ethical business isn't just the right thing to do—it's the best way to build a lasting company," said Vicky Lockett, Associate Vice President of Stakeholder Engagement.

For a complete list of this year’s BBB Torch Awards for Ethics Winners, visit torchawards.bbbcommunity.org.

About My Mountain Mover

My Mountain Mover is the leading provider of Medical & Dental Virtual Assistants, connecting U.S. healthcare practices with HIPAA-compliant professionals based in the Philippines. Through recruitment, training, onboarding, and ongoing support, MMM helps healthcare teams scale efficiently and reduce administrative burdens while creating long-term remote career opportunities for Filipino professionals.

About BBB Mountain West & Pacific Southwest

Better Business Bureau (BBB) has empowered people to find businesses, brands, and charities they can trust for more than 110 years. In 2024, people turned to BBB.org more than 220 million times for BBB Business Profiles on 5.5 million businesses, and 725,000 times for BBB charity reports on 12,000 local and national charities. The International Association of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States and Canada. BBB provides critical tools to ignite success including mentorship, online products, event and meeting spaces. Our objective expertise educates the community on ethical behavior in the marketplace and how businesses can build trust. For more information, visit www.BBB.org.

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