Miami, FL - Oct 24th, 2022 - Social Snowball, the word-of-mouth marketing platform for eCommerce, announced today its new feature, the Leaked Discount Code Center. Social Snowball is a platform for brands using Shopify to manage their referral, affiliate, or influencer marketing programs.
Working so tightly with fast-growing ecommerce brands, Social Snowball noticed a critical problem. Billion dollar companies like Honey, RetailMeNot, and Capital One have been built on one mission–To help consumers find leaked discount codes and allow them to purchase products from ecommerce brands at a reduced cost.
Although consumers benefit from hidden discounts, it’s a major challenge for ecommerce brands who are operating with higher-than-ever costs to acquire and many offering standing welcome discounts of 10% or more.
Noah Tucker, CEO of Social Snowball said, “Coupon codes are one of the most popular ways to track referral sales and offer an incentive to new customers. When these codes leak to coupon sites like Honey, it messes up the affiliate program's attribution and can ruin a brand's margins.”
How big is the problem? “Almost all brands running a referral or affiliate program with discount codes will see a leak, “ Noah said.
Social Snowball created the Leaked Discount Code Center to address referral and affiliate codes leaking to discount code scraping tools.
How does it work? When a leaked code is detected, Social Snowball will notify the brand and tag referrals that came from coupon sites. The brand is given an actions dashboard where they can instantly change the affiliate's code, ban the affiliate, or ignore the leak.
This is an extremely powerful tool for any brand running a referral or affiliate program with discount codes. When brands are creating thousands of discount codes through a referral and affiliate program, even a few code leaks can impact your margins. Having a tool that catches the leaked codes in the same place where you manage your referral and affiliate programs keeps everything in one place.
Right now, the Leaked Discount Code Center is available for all Shopify Plus brands using Social Snowball with the feature to soon be unrolled to all Shopify plans using Social Snowball.
To learn more about Social Snowball, visit: https://socialsnowball.io/
To learn more about the Leaked Discount Code Center, visit: https://help.socialsnowball.io/en/articles/6643182-how-to-get-notified-and-take-action-when-an-affiliate-s-code-leaks-on-a-coupon-site