As health-conscious trends surge globally, discerning consumers are now increasingly scrutinizing the origin and quality of their food choices. Stepping up to this paradigm shift, the renowned Malaysian food brand, BIKA, has once again carved its niche, securing a prestigious "Healthier Choice" certification from the Singapore Health Promotion Board. Beyond being a testament to their unwavering commitment to top-tier products, this accolade firmly anchors BIKA's Modern Twist in its commitment to healthier snacking.
Over its illustrious four-decade journey, BIKA has championed the belief that the snack industry's future isn't just anchored in tantalizing taste sensations. Since its establishment, the brand has deemed product quality paramount. In the contemporary era, where quality transcends mere palatability, BIKA’s deep understanding has driven them to ensure products aren't just savory but resonate with health. With extensive efforts, their R&D has proficiently revamped their classic Keropok Perisa Ayam, preserving its traditional taste but introducing a significant BIKA Modern Twist: a marked reduction in both sugar and salt, aligning it more with today's health standards.
For BIKA, product excellence doesn't culminate in just taste and health; it encompasses the entirety of the consumer experience. This holistic approach has led to BIKA's strategic revamp of their classic product line, introducing innovative design patterns and emphasizing eco-friendly packaging. They envisage that when consumers engage with BIKA products on shelves, they are enticed not just by the renowned taste but by the fresh BIKA Modern Twist in presentation.
With the ubiquity of social media, BIKA has harnessed this platform beyond mere marketing. They perceive it as an intricate tapestry of deep consumer engagement. The BIKA team, in its typical BIKA Modern Twist approach, frequently unveils their R&D initiatives, actively seeks out feedback, and finely tunes their offerings. This includes their substantial drive for the BIKA Reduced Sugar and Salt range, ensuring their product catalog is not only delicious but health-conscious.
BIKA's success isn't just a stroke of luck; it's the result of a deep understanding of quality, innovation, and adapting to changing consumer preferences. Their distinct BIKA Modern Twist in products exemplifies this commitment. Earning the "Healthier Choice" certification from the Singapore Health Promotion Board is a significant milestone. This recognition is more than just an accolade; it signifies BIKA's forward-thinking approach in the food industry, underscoring their dedication to both quality and consumer needs. As they move forward, BIKA remains focused on offering products that perfectly marry taste with health. For BIKA, flavor combined with health, accentuated by the BIKA Modern Twist, is the pinnacle of food excellence.
(The well-known Malaysian food company, BIKA has been awarded "Healthier Choice" certification from the Singapore Health Promotion Board.)
(BIKA's Keropok Perisa Aya' - a modern twist skillfully crafted by BIKA’s R&D team, balancing reduced sugar and salt content while preserving its deliciousness and healthiness.)
Media Contact
Company Name: Hua Huat Manufacturing Sdn Bhd.
Contact Person: BIKA
Email: Send Email
Country: Malaysia
Website: https://www.bika.com.my/
