Detroit, MI - August 13, 2025 - Plum Good Marketing, founded by marketing strategist Halley Karas, has announced that it has transitioned from a one-woman consulting practice into a strategic, team-powered fractional CMO agency. This positions the company to deliver both executive-level marketing leadership and hands-on execution for growth-stage businesses that have outgrown do-it-yourself marketing or costly, traditional agency retainers.

Plum’s model combines the strategic thinking of a Chief Marketing Officer with the operational capacity of an in-house team, offering clarity, structure, and execution under one roof. Since its founding, the agency has helped companies replace scattered, reactive marketing with coordinated strategies tied directly to business outcomes.

“Most of our clients don’t need more ideas. They need the right ideas, a clear plan, and someone they trust to own it. That’s where we come in,” says Karas. “We’re not selling ‘marketing’, we’re selling confidence, so our clients feel in control again.”

The agency focuses on mid-sized companies often overlooked by traditional marketing solutions, including manufacturers with direct-to-consumer operations that need marketing-aligned sales, EOS-run companies seeking a marketing leader to own their seat and drive long-term goals, and second-generation business owners modernizing legacy brands without losing their core identity. These organizations often find themselves in what Karas calls ‘marketing purgatory,’ spending resources without seeing results.

Plum addresses this by embedding directly into leadership teams, aligning marketing with real business priorities, and bypassing the overhead of a full-time CMO. The approach provides both the strategic oversight and the day-to-day execution required to move marketing efforts from reactive to results-driven.

“If your marketing efforts feel like a game of whack-a-mole, it’s time to get a CMO – just not the $250K kind. That’s what Plum is for,” adds Karas.

With its formalized team structure and comprehensive strategy-to-execution process, Plum offers a scalable solution for companies seeking both direction and delivery. Its approach ensures that marketing serves as a driver of growth, not just a collection of disconnected campaigns.

To learn more about Plum Good Marketing and its service offerings, please visit https://plumgoodmarketing.com/.

About Plum Good Marketing

Plum Good Marketing is a team-powered fractional CMO agency serving growth-stage companies. The agency helps businesses replace scattered tactics with executive-level strategy and hands-on execution. Led by seasoned C-suite strategist Halley Karas, Plum aligns marketing with core business goals, delivering clarity, confidence, and measurable growth without the cost of a full-time CMO.

Socials: https://www.instagram.com/plum.goodmarketing

Media Contact
Company Name: Plum Good Marketing
Contact Person: Halley Karas
Email: Send Email
Phone: (262) 880-4727
Country: United States
Website: https://plumgoodmarketing.com/