Asbury Park, New Jersey, USA - June 9, 2026 - Fashion meets purpose this summer as world-renowned celebrity stylist, fashion authority, and former MTV Fashion Director Montgomery Frazier, affectionately known as "The Image Guru," brings his highly anticipated Pop-In Pop-Up Event to the iconic Asbury Park Boardwalk.
@benmo2.0
From June 19-21, 2026, guests are invited to experience the exclusive debut of the Ben-Mo-2.0 Collection at The Art Spot, located at 1100 Ocean Avenue, Suite H (4th Avenue Pavilion), Asbury Park, NJ. The event will run daily from 12:00 PM to 6:00 PM.
Montgomery Frazier "The Image Guru"
@montgomeryfrazier
Photo by Luciana Pampalone Studio
For the very first time, Montgomery Frazier will unveil the Ben-Mo-2.0 Collection — a thoughtfully curated lifestyle brand featuring athleisure, accessories, and home gear available through special order at Ben-Mo-2-0.com.
More than a fashion launch, Ben-Mo-2.0 is a heartfelt tribute inspired by Frazier's beloved husband, Ben Mindich, whose courage and spirit continue to influence the brand's mission. Following Ben's passing from Lewy Body Dementia in 2025, Frazier created Ben-Mo-2.0 as a celebration of love, resilience, creativity, and giving back.
"After a period of reflection and healing, I'm finally getting back into the world — and taking 'The Ben' with me every step of the way," says Frazier. "This collection is deeply personal. It's about honoring Ben's legacy while creating something meaningful, stylish, and sustainable."
In keeping with its commitment to responsible fashion, Ben-Mo-2.0 is sustainably sourced and made on demand, eliminating excess production and reducing waste while offering consumers a more environmentally conscious way to shop.
gals@wearecaringkind.org
Giving back remains at the heart of the brand. Ten percent of all event sales will be donated to CaringKind: The Heart of Alzheimer's, supporting families impacted by Alzheimer's disease and dementia-related illnesses.
Guests attending the Pop-In Pop-Up will have the opportunity to meet Montgomery Frazier in person, learn about the inspiration behind the collection, place special orders, and celebrate a brand born from love, fashion, and purpose.
The Art Spot
@theartspotap
EVENT DETAILS
Montgomery Frazier "The Image Guru" Pop-In Pop-Up
June 19-21, 2026
12:00 PM - 6:00 PM Daily
The Art Spot
1100 Ocean Avenue, Suite H
4th Avenue Pavilion, Asbury Park Boardwalk
Asbury Park, New Jersey
Featuring the Debut of the Ben-Mo-2.0 Collection
Athleisure • Accessories • Home Gear
Special Orders Available
10% of Sales Benefiting CaringKind: The Heart of Alzheimer's
For additional information, media inquiries, or to learn more about the collection, visit Ben-Mo-2-0.com.
@benmo2.0
@theartspotap
@montgomeryfrazier
Fashion with heart. Style with purpose. A legacy reimagined.
#MontgomeryFrazier #TheImageGuru #BenMo20 #AsburyPark #PopUpExperience #fashion#FashionWithPurpose #SustainableFashion #CelebrityStylist #FashionLaunch #AthleisureStyle #ShopForACause #CaringKind #AlzheimersAwareness #LewyBodyDementiaAwareness #LegacyOfLove #BoardwalkStyle #NJEvents #FashionCommunity #PurposeDrivenBrand #ViralFashion #FashionInfluencer #StyleWithPurpose #LuxuryLifestyle #FashionEvent #SupportTheCause
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