tripleS has exploded onto the massive global K-Pop scene with its first subunit's debut album, Access. In just three weeks since its release, the Seoul-based girl group that blends blockchain with pop music has hit more than 28 million YouTube views on the album's lead track, "Generation."
tripleS is a K-Pop girl group of 24 different members divided into subunits. Fans can choose the composition of the group's subunits via blockchain-based voting in a process called "Gravity." The group's first subunit is called Acid Angel from Asia and features the vocal talents of Kim Yoo-yeon, Kim Na-Kyoung, Jeong Hye-rin and Gong Yu-bin.
AAA released Access on Oct. 28th and, by Nov. 21st, it has already reached 28 million total YouTube views and over 5,500,000 Spotify streams. The group's debut landed them the top spot on the iTunes K-Pop Album Chart in the US, Mexico and Turkey and number nine on the iTunes K-Pop Song Chart in the US and Canada. On the iTunes Worldwide Album Chart, it reached number 74.
Access features six tracks — "Access," "Rolex," "Charla," "Dimension," "+82" and "Generation." The title song “Generation” reached over 1 million views within the first 24 hours of release and 10 million views within the first seven days of its release.
tripleS's social metrics also ballooned since AAA's album dropped on October 28:
YouTube subscribers — from 257K to 486K
Twitter followers — from 19K to 51K
Instagram followers — from 7K to 73K
TikTok followers — 100K to 705K
Access's lead track "Generation" focuses on the increasingly blurred line between online and real-life identities, particularly for those of a generation that has never known a world without the internet. The music video features trendy visuals of the AAA quartet fleeing school and dancing through the bustling streets of Seoul. Toward the end of the video, tripleS's next subunit +(KR)ystal Eyes makes an appearance, teasing the group's forthcoming second release.
Behind tripleS is the open architecture entertainment ecosystem Modhaus. Modhaus developed the group's blockchain elements and continues to partner with major Web3 industry names to promote blockchain mass adoption via the hugely popular medium of K-Pop.
Modhaus has partnered with The Sandbox to create a social hub for fan engagement with metaverse-hosted events. Through the partnership, Modhaus will create licensed tripleS NFTs, including avatars, wearables and various digital collectibles. Elsewhere, Modhaus plans to promote tripleS in GameFi communities via partnerships with guilds like GuildFi, Ancient 8 and League of Kingdoms.
tripleS is a 24 member K-Pop girl group that uses blockchain technology to enable fans to control various elements of the experience. The community has voted to create two subunits so far via a Polygon-based voting mechanism by Modhaus — Acid Angel from Asia and +(KR)ystal Eyes.
Modhaus is a Web3 project aiming to promote Korean Pop culture via blockchain technology. The company brings fans closer to creators by putting them at the center of the experience. Modhaus seeks to include fans across all stages of production using NFT-powered governance mechanisms.
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