Today, consumr.ai announced the launch of its AE Influence Report, a new lens on consumer behavior that moves beyond tracking mentions to reveal how AI answers actually shift brand preference-even for brands not mentioned at all.
"Being mentioned is no longer the full story," said Gautam Mehra, CEO & co-founder at consumr.ai. "What matters is influence: how the framing, themes, and emphasis within AI-generated answers change the way consumers think, compare, and ultimately choose. Without this lens, AEO risks becoming a surface metric that misses the real levers of consumer decision-making. This is the new ZMOT and brands need to be prepared for it."
The AE Influence Report leverages consumr.ai's proprietary AI Twin technology-living consumer personas modeled from real-world behavior and intent. Each Twin ranks brands before and after exposure to AI answers, creating a measurable picture of preference shifts across the funnel. The report then ties those shifts to the attributes and themes emphasized by answer engines. This means marketers can see not only who got mentioned, but why consumers moved-and which levers to pull to regain or capture influence.
Why it matters:
Mentions do not influence: Brands omitted from answers still see consumer preferences shift-positively or negatively depending on how competitors or category themes are framed.
More actionable than AEO: Instead of just "optimizing content for mentions," marketers can identify which themes, attributes, and questions drive consumer movement and build content strategies that directly target them.
Future-proof lens: As AI reshapes discovery, this influence-based approach reveals the hidden biases and pathways within answer engines that will define competitive advantage in the years ahead.
"With this report, brands can finally close the gap between AEO metrics and real consumer impact," added Mehra. "It transforms AI search from a black box into an actionable roadmap-ensuring that marketers don't just show up in these answer engines but win the consumer moments that matter."
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Source: ProfitWheel Inc.
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